The Amazing Seller Podcast

Are you ready to jump into this week’s “Ask Scott Session?” As usual, Scott is fired up and ready to go with some great insights for TAS followers like you! So grab a pen and paper, this episode is PACKED with great insight that you will need to see exponential growth in your business. On this episode, Scott will go over his weekly advice, budgeting for PPC campaigns, product certification, best seller rankings and much more! If you’ve got a question that you are DYING to ask Scott, make sure you check out the link in the resources section to find out how you can get your question featured on an Ask Scott Session.

3 Ways to Fail at Everything in Life

You may have seen this great piece making the rounds on the internet but Scott wants to share it with TAS followers like you! So here are the “3 Ways to Fail at Everything in Life.”

  1. Complain about EVERYTHING. Have you ever noticed yourself complaining and making excuses? Knock it off!
  2. Blame others for your problems. Don’t play the blame game. Even if it’s someone else’s fault, don’t fall into this pattern.
  3. Never be grateful. Take stock of the great things you have in life. It can make all the difference!

If you’d like to hear Scott’s perspective on these three points, make sure to catch this episode of The Amazing Seller to find out why this has him FIRED UP!

Budgeting for PPC Campaigns

When you are starting a small business, you want to squeeze the value out of every penny. How can you make sure that you aren’t overspending on things like PPC when you are getting your business off of the ground? On this episode of The Amazing Seller, Scott breaks down how you can set an overall budget for your PPC spending so you don’t break the bank. This will be helpful for those of you who are just starting out and trying to make sure you can navigate all the in’s and out’s of selling on Amazon. Get more details on this subject from Scott on this episode!

Product Certification

One of the difficult aspects of starting your business selling on Amazon is getting your product certified. Some products will be easier than others and you might even run into products being sold on Amazon that you can’t get certified yourself. Should you proceed with selling that product even if you can’t get it certified? On this episode of The Amazing Seller, Scott dives into the reasons why you should approach this area with caution. He also gives helpful resources that you can use to make the most informed decision you can for your business. If you are just starting the process or if you are looking to start selling a new product, this episode will be very helpful for you - don’t miss it!

BSR and Variations

When you set up a product listing on Amazon it’s always a best practice to have an option for variations selected there in the beginning for your listing. Once you have your product up and running and the sales are rolling in, you might find that some variations sell better than the main listing. Don’t worry about that! On this episode of The Amazing Seller, Scott explains why one variation selling better than others shouldn’t concern you even if it is affecting your BSR. To hear Scott go into further detail on this topic, make sure you catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] 3 Ways to Fail at Everything in Life
  • [8:00] Question #1: How much should I have budgeted for PPC campaigns?
  • [13:50] Question #2: Does my product have to have certification?
  • [18:45] Question #3: A question about BSR and Variations.

RESOURCES MENTIONED IN THIS EPISODE

  • ASK Scott a question - HERE
  • Get all the TAS resources on PPC - HERE
  • Make sure to catch TAS Episode #293 - HERE
Direct download: TAS352.mp3
Category:general -- posted at: 4:30am EST

Jump into another edition of the TAS Power Hour with Scott, Chris, and Dom! It’s always a great time when these three guys get together, banter, debate, and bring to light information that is helpful for sellers like you! On this episode of The Amazing Seller, the guys go over the recent change to Amazon’s email policy, a lively exchange between Chris and Dom, how to use Facebook Ads effectively, what you need to know about patents, and much more! This episode is packed full of great content. Don’t miss it!

Amazon’s Recent Email Policy Change

Are you wondering how Amazon’s recent change to their email policy for sellers will affect your business? How can you make sure that you stay within their terms of service? On this episode of The Amazing Seller, Scott, Chris and Dom dive deep into this issue and give helpful advice on how you can adapt to these recent changes. Don’t get left behind, make sure you take the time to listen to this valuable episode and stay up to date!

Chris and Dom DEBATE!

Which sales strategy is the best; should you use tools and drill down on the data or should you focus on multiple fast selling products? Which options is the better use of your time? On this episode of The Amazing Seller, Chris and Dom go head to head over this debate. They get pretty fired up (In a good way) and lay out the merits of their respective positions. Going back and forth and pushing back on each other's positions is not only entertaining, but it is really helpful dialogue for sellers like you who are trying to figure out what method would work best in your situation. Grab your pen and paper (And maybe some popcorn), this is an episode you don’t want to miss!

How to use Facebook Ads Effectively

Are you using Facebook Ads to drive traffic to your Amazon product listing? That might not be the most effective way to utilize Facebook Ads. On this episode of The Amazing Seller, Chris breaks down the method he uses with Facebook Ads. He goes over how much more beneficial it is to drive customers from your Facebook Ad to a landing page to capture their email address. Then you can leverage that information to offer them discounts and you can more accurately track the effectiveness of those Ads. To learn more about how you can get the most out of your Facebook Ads and more, make sure to catch this episode!

What You Need to Know about Patents

One subject that comes up again and again in the TAS community is patents. Should you have one? How do you approach products that have one pending? On this episode of The Amazing Seller, Scott, Chris and Dom talk about how sellers like you should approach the subject of patents. Scott has recently dealt with a product category that has a patent and he has some valuable lessons to share from that experience. If you’ve been trying to figure out this subject and how to navigate it, this is an episode you don’t want to miss!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott, Chris & Dom jump into the TAS Power Hour!
  • [6:30] Emailing your Amazon customers.
  • [13:00] Chris talks about split testing.
  • [19:15] Best Seller Ranking Pay Per Click addressed.
  • [22:30] Chris and Dom DEBATE!
  • [33:00] Facebook Ads.
  • [36:20] What’s the deal with patents?
  • [48:00] Dom talks about getting “Ungated.”

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS351.mp3
Category:general -- posted at: 4:30am EST

Do you find yourself constantly looking for the next great hack or tip to try out for your business? What makes you do that? Do you have a fear of missing out on insights that others might have? Stop stressing about finding the best hack or tip! On this episode of The Amazing Seller, Scott encourages sellers like you to stick with the basics. He goes through seven key strategies for selling your products. He drills down into familiar areas and wants you to know that you shouldn’t be looking for the next great secret or insight before you’ve mastered the basics. So grab a pen and some paper, and take the time to write out all seven of these strategies, you don’t want to miss it!

Product and Market Research

One skill that you can always get better at is product research. Seriously. Don’t overlook this step. Go back to your product and your market and do an analysis, approach it with fresh eyes. Do the exercises that Scott teaches over and over again. Learn product research like the back of your hand. On this episode of The Amazing Seller, Scott drills down further into this concept and the steps you can take to become an expert. This simple step could make all the difference between your success and the success of your competitor. Make sure to listen to this episode!

Focus on Sourcing

Getting a good deal and cultivating a good relationship with a supplier is extremely important. Dig deep! Don’t just rely on Alibaba or Aliexpress to find a great supplier to source your product. If you can connect and build a relationship with a supplier that you can trust - that is HUGE! So get out there and network, be a good customer for these suppliers and if you get to the point where they can’t help you with a particular product, see if they can connect you with someone who can. If you’ve built a mutual trust and great communication with said supplier you will go far. To hear Scott expand on this further, make sure to catch this episode of The Amazing Seller!

Don’t forget to Optimize!

An important step you can take to drive traffic and build your business is to go back through all your product listings, Facebook Ads, and even your own website to double check for optimization. You want to make sure that you take full advantage of tools like "Splitly" that can help you hone in on your Amazon listings and optimize it for improved results. If you’d like to hear Scott dive deeper into this topic, don’t forget to grab a pen and some paper and listen to this episode of The Amazing Seller!

Expand your reach with list building and more!

Do you have a solid outreach strategy? Do you know what corners of the internet that your target audience likes to spend time at? Have you directed your marketing resources in that direction? You’ve heard Scott hammer on this point many times but don’t skip it - build your lists! Do whatever you need to so you have an email list with people in your target demographic so you can run promotions and other key outreach activities through. If you haven’t built your list yet, what are you waiting for? According to Scott, this is the most powerful and overlooked step so pay attention!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Seven Strategies for Selling Products - #1 Product Research
  • [9:30] Seven Strategies for Selling Products - #2 Sourcing
  • [11:30] Seven Strategies for Selling Products - #3 Optimization
  • [14:30] Seven Strategies for Selling Products - #4 Outreach
  • [19:15] Seven Strategies for Selling Products - #5 Pay Per Click - Sponsored Ads
  • [22:30] Seven Strategies for Selling Products - #6 Facebook Ads
  • [30:00] Seven Strategies for Selling Products - #7 Email Follow Up

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS350.mp3
Category:general -- posted at: 4:30am EST

Celebrate and Reflect on Milestones

It’s tempting to just breeze past the little steps that you have taken on your journey toward success - DON’T! It’s very important to slow down to celebrate and reflect on the milestones you have reached along your journey. Naturally, it’s easier to celebrate victories but Scott encourages entrepreneurs like you to pause and reflect on the difficult hurdles you’ve overcome too. He has found that this simple practice of celebration and reflection has had a huge impact on his outlook on life and business. To hear Scott go further with this concept, make sure to catch this episode of The Amazing Seller!

When is a good time to start bundling your products?

Do you have a product that would pair really well with another product and is a perfect fit for bundling? Would it give you an advantage among your competitors? If so, you really should consider bundling your product. Instead of just having a bundled or unbundled product option, Scott encourages sellers to have three distinct SKU’s, one for the main product, one separate for the product that you want to add to the bundle, and then a distinct SKU for the two products bundled together. If you’d like to hear Scott explain this process in more detail, listen to this episode of The Amazing Seller!

The process of getting ungated

Are you trying to get into a gated category on Amazon? Have you been thinking about approaching this process in the near future? Then this episode is the one for you! Scott breaks down several different approaches to getting ungated and how you should handle this process. It can be complicated but if you have a product that you know will perform well, then go for it! Get everything you need to know about the process and other resources that will help you along the way on this episode of The Amazing Seller!

Should you worry about US politics and how it could affect your business?

It can be difficult to stay enthusiastic about the future and building your business when something like politics rears its ugly head. Many in the TAS community are a little concerned about US and China relations and how that will affect their business. On this episode of The Amazing Seller, Scott gives his take on the situation and how he encourages sellers like you to prepare for the future. If this has been on your mind lately, make sure to take the time and check out what Scott has to say - you don’t want to miss it!

Don’t let CHANGE stop you from TAKING ACTION!

Along with the changing political climate, many TAS followers have concerns about changes with Amazon, Facebook Ads, Google and more. How can you prepare for these changes? What steps can you take to ensure that you don’t get left behind? All these questions are valid but Scott encourages sellers like you to take a longer approach. The truth of the matter is, change is constant. Don’t let the many variables and confusing changes paralyze you from TAKING ACTION! Stay informed, gather the best information available to you but at the end of the day, you are responsible for your own success.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Celebrate and reflect on your Milestones!
  • [3:00] TAS follower shoutout.
  • [6:30] An update on TAS events.
  • [8:30] Question #1: A question about bundling products.
  • [17:00] Question #2: What is the process for getting ungated?
  • [22:00] Question #3: With the current political climate, should we be concerned about sourcing our products from China?
  • [30:00] Don’t let change paralyze you from taking action!

RESOURCES MENTIONED IN THIS EPISODE

  • Stay up to date with the TAS FB Group - HERE
  • Check out the TAS Live info - HERE
  • Make sure to check out TAS Episode #189 - HERE
  • Make sure to check out TAS Episode #212 - HERE
  • Alibaba
Direct download: TAS349.mp3
Category:general -- posted at: 4:30am EST

How can you make significant steps toward building your brand and launching your Amazon product? On this episode of The Amazing Seller, Scott reviews a recent coaching call he had with a TAS follower like you! Scott breaks down how the caller is currently fairing with his Amazon products, how he can improve, why he should build and email list, how he can leverage Facebook Ads and much more! If you’ve been trying to figure out your next step in growing your business, this is the episode for you! Grab a pen and paper, you don’t want to it!

Why you need to build an email list

Would you like to build your brand? Would you like to see your product sales take off? Then make sure you direct your energy toward building an email list! If you want to drive sales, increase traffic to your listing, and introduce new products the best resource available to you is a curated email list. If you can build a list that includes a majority of individuals who fit your target demographic then you have what you need to accomplish key goals toward growing your sales. If you’d like to hear more about how you can build an email list today, make sure to catch this episode of The Amazing Seller!

Leverage Facebook Ads!

One of the best ways to grow your business is to expand your customer base. You can do this through email lists but you can also leverage Facebook Ads. Start by locating a target group on Facebook that aligns with your product's theme and category, then begin a marketing campaign directed at that group through Facebook Ads. Alternatively, once you’ve started an email list, you can feed that contact info into Facebook and market your product or offer to similar demographics via Facebook Ads. If you’d like to hear more about how you can leverage Facebook Ads to grow your business, listen to this episode of The Amazing Seller!

What is your ONE THING?

As an entrepreneur, the multitude of conferences, books, and courses available to you can be overwhelming. In fact, many business leaders are paralyzed with inaction because of so many options! How can you cut through the noise and make the changes you need to succeed? You’ve got to focus like a laser beam on that ONE THING. Do whatever it takes to silence the other voices and advice you have at your fingertips and just focus on one thing. Focus on it for the next 60 to 90 days and see what happens! To get more great tips and insights like this one, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:40] Diversify your income sources.
  • [16:20] Why you need to build an email list!
  • [23:30] How you can leverage Facebook Ads.
  • [26:00] Boost your sales ranking and drive external sales!
  • [29:15] What is the ONE THING you need to do today?

RESOURCES MENTIONED IN THIS EPISODE

  • Make sure to check out episode #333 with Jamie Masters - HERE
  • Don’t miss a single TAS event - HERE
  • Find out how you can get started building your email list - HERE
Direct download: TAS348.mp3
Category:general -- posted at: 4:30am EST

It’s time for another Hot Seat session! On this episode of The Amazing Seller, Scott and Chris review a product listing submitted by a TAS follower like you! These guys don’t hold back, they go over every aspect they can think of to give this listing a proper run down. If you are looking for tools to critically examine your product listing to optimize it to the best of your ability then this is the episode for you! Scott and Chris also go over why quality images are so important, the difference between keywords and search terms and so much more! Grab a pen and some paper, this is an episode you can’t miss!

Don’t be generic, be specific!

When you start selling online you might feel drawn to be as generic as possible with your product listing in order to get as many viewers to your page. Don’t do that! Be as specific as possible in your title and in your product descriptions. You want people to know why your product is the best for a specific use. On this episode of The Amazing Seller, Scott and Chris break down how important it is to focus your efforts on the specific rather than the generic. This is an episode you don’t want to miss!

Don’t skimp on quality images

When you are building a small business, every penny counts. You might be tempted to use cheaper images of your product for your listing. As tight as finances might be, don’t follow the temptation to skimp on quality images! If you’ve been a TAS follower for very long you know this is one of the topics that Scott is passionate about. He mentions this time and time again because this is really your best method of having your customers “Touch” your product. You want what they see to wow them and the best way to do that is to spend the money on high-quality images. If you aren’t convinced yet, make sure to catch this episode and Scott’s explanation of how important this step is!

Know the difference between Keywords and Search Terms

Do you know the difference between keywords and search terms? When you are dealing with PPC, you want to make sure that you are optimizing for search terms NOT keywords. The search term is what an actual Amazon customer is typing into the search bar. Think of keywords as seeds you give to Amazon so they know what words to associate your product listing with. On this episode of The Amazing Seller, Scott and Chris break down more differences between these two phrases and how you can navigate them to get the results you are looking for - don’t miss it!

Approach your Listing with a critical eye

It can be tough to approach something critically after you’ve poured large amounts of your time and effort into it. But that approach is exactly what you need to succeed when you review your Amazon product listings. You can’t let it become your baby. You’ve got to be able to look at it in a similar way that you look at your competitor's listings. This will be difficult for many of you to do but it will really benefit you in the long run. Catch this episode of The Amazing Seller to hear Scott and Chris talk about how important this step is in maximizing your success!

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott and Chris take a look at TAS followers listing.
  • [7:00] Chris addresses the title of the listing.
  • [11:30] The benefit of using a tool like Scope.
  • [13:30] Don’t be generic. Be specific!
  • [15:15] Scott addresses issues with the product images on the listing.
  • [19:00] How to drill down on your targeting.
  • [24:40] Keywords vs. Search terms.
  • [33:00] Don’t get attached to your own listing!

RESOURCES MENTIONED IN THIS EPISODE

  • Scope
  • Make sure to check out upcoming TAS events - HERE
  • Get all the TAS info on PPC - HERE
  • Make sure to join the TAS Facebook community - HERE
Direct download: TAS347.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go for the weekend? No? Then make sure to catch this episode of The Amazing Seller and another installment of Ask Scott. On this episode, you’ll get important updates on TAS events and projects, Scott’s weekly message, and of course answers to questions from listeners like you! As always you’ll get the best insights and links to resources you need to see success and results in your business. Make sure you take the time to listen and even grab a friend who needs to hear about this great business opportunity!

Movement + Patience = Results

Everyone wants to see exponential growth and RESULTS. But seeing the results you’ve been dreaming about can be a long journey. You will need to learn some vital truths to get you where you want to be with your business. One of the most important lessons you can learn is to exercise lots of patience. This is especially vital when you are trying to build a business selling on Amazon. If you’d like to hear Scott go deeper with this truth, make sure to listen to this episode of The Amazing Seller.

Is it the right time to start Split Testing?

If you’ve seen your product listing gain steady and sizable traffic and you are ready to start branching out with options like listing different variations it might be time to start split testing. What does that process look like? What results should you expect to see? There are so many tools and processes, it’s easy to get overwhelmed. On this episode of The Amazing Seller, Scott walks through this process and how you get the most out of it. Make sure you grab pen and paper, this is an episode you don’t want to miss!

Gaining access to a gated product category

Getting into gated categories on Amazon can be a very frustrating process. Have you done your research? Are you certain that the product you want to be listed in that category is going to bring you enough value to make the effort worth it? If so, there are a few options you have at your disposal to gain access to a gated category. Don’t give up hope! On this episode of The Amazing Seller, Scott goes over his suggestions on how you can get access to a gated category. Don’t miss it!

Enhanced Brand Content

What benefits can using enhanced brand content on your product listing bring you? This is a complicated issue because it's going to be different for each seller. The best way to figure out the effectiveness of this method is to do a test on your product listing. Because there are multiple factors in place, giving it a good test is the best approach. If you decide to do down this route, make sure you record your data before and after the test to note any changes to your conversion rate or additional numbers. If you’d like to hear Scott go into more detail about this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Some great TAS updates to be excited about.
  • [8:00] Scott’s message of the week. Movement + Patience = Results!
  • [9:30] Question #1: Regarding split testing, what volume would you look for before you'd consider running a split test?
  • [16:50] Question #2: What are your suggestions for getting into a gated product category?
  • [23:25] Question #3: A question about enhanced brand content.

RESOURCES MENTIONED IN THIS EPISODE

  • Ask Scott a question - HERE
  • Get all the latest info on live meetups - HERE
  • Check out TAS ep. 312 - HERE
  • Check out TAS ep. 212 - HERE
  • Check out TAS ep. 294 - HERE
  • 1kfasttrack.com
  • Check out a great tool called Splity - HERE
  • Connect with the TAS Facebook community - HERE
Direct download: TAS346.mp3
Category:general -- posted at: 4:30am EST

How would you like to receive income from a product that you don’t have to continually market, ship, or promote? Does it sound too good to be true? It’s not! On this episode of The Amazing Seller, you will hear from licensing and patent expert Stephen Key. Stephen explains how he got his start with licensing products, how you can get started, tips to save you money in the process, how to connect with potential partners, and how royalties work. This is a unique episode that will give you great insight into a profitable income avenue for sellers like you!

Steps to start licensing your product!

Learn from one of the best in the industry as Stephen Key takes Scott step by step through the process of licensing a product. The first step starts with analyzing the marketplace. Find your niche, find the problem you can bring a solution to or your improvement of an existing product. The next step is to have a professional create a 3D rendering of this product. You don’t have to actually create the product yet! Then create a sell sheet, this is what you will use to shop your idea around to potential partners. Lastly, you need to file a provisional patent application that gives you perceived ownership. Stephen masterfully goes through each of these steps in detail that could help you toward great success. Don’t miss this eye-opening episode of The Amazing Seller!

Don’t waste your money!

If you have an idea for a product improvement that you think will take off, don’t get ahead of yourself and spend too much money. There are steps you can take to elicit interest and even funds from potential partners that will get the product produced. On this episode of The Amazing Seller, Stephen Key walks through the process of taking a product idea to market. You don’t want to miss his valuable insights that could save you money and help you strike a deal that will bring you royalties for years!

How to connect with potential partners

If you’ve decided that licensing your product is your next step in building your business, you’ve got to find partners. How do you find someone willing to buy the licensing rights from you? On this episode of The Amazing Seller, Stephen Key gives some helpful advice and examples that will set you up for success. One exercise Stephen suggests is going down to your local big box retailer and find the place on the shelf where your product would go. Once there, look at the companies that are in that space, those are the business you want to try and partner with. You already know they are in a high-value space and if you approach them with an improved product, it’s a win, win scenario! To hear more insights from Stephen, make sure to catch this episode!

How do Royalty rates work?

Are you interested in licensing your product and want to know what to expect with royalty rates? You’ll learn a lot about royalty rates on this episode of The Amazing Seller! Scott’s guest, Stephen Key has all the information you need to start your journey toward licensing your product and getting a good deal on royalties. Stephen does a great job explaining what you should expect as you get started in this business arena. If this subject has piqued your interest, you don’t want to miss this informative interview!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:22] Stephen Key joins the podcast.
  • [7:00] How Stephen got involved with licensing.
  • [9:00] How you can get involved in licensing.
  • [20:00] Stephen walks through the process.
  • [29:00] How to connect with partners to license your product with.
  • [34:00] How royalties work.
  • [38:30] How to connect with Stephen.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS345.mp3
Category:general -- posted at: 4:30am EST

You know Scott only brings the best guests on The Amazing Seller that give you value and insights into selling on Amazon and building your business. On this episode, Scott’s done it again with guest Greg Mercer. Greg knows the industry intimately and wants to help entrepreneurs like you get the most out of your efforts to make a profit. He’s created a great application called “Fetcher” that will help you navigate the processes and systems involved with selling on Amazon. This is a helpful and information packed episode that you don’t want to miss!

Underestimating fees and expenses selling with Amazon

With some of the recent changes at Amazon regarding their storage fees, it’s good to get a helpful perspective from industry leaders like Greg Mercer. On this episode of The Amazing Seller, Scott and Greg go over some tips to make sure you don’t overpay for storage fees, product returns, and more! This is a great chance to understand some of the more complex aspects of selling on Amazon. Make sure you grab pen and paper when you listen to this episode!

Are you leaving money on the table?

As a business owner, you want to make sure every dollar counts. You try to find every possibility you can think of getting the most value out of products you sell and systems you use. Greg Mercer joins Scott on this episode of The Amazing Seller to help you make sure you aren’t leaving money on the table with your Amazon business. Greg and Scott’s insights will help you understand the processes and in’s and out’s of Amazon's Seller platform. If you want to know how to make the most of your efforts, make sure to listen to this episode!

Check out Fetcher - no RISK!

Do all the software and tools available get your head spinning sometimes? There are so many options out there it can be hard to pick just one. To cut through the complexity, Scott’s invited Greg Mercer on the show to describe the benefits of his application, “Fetcher.” Greg has such confidence in the value and benefits Fetcher will give you as an Amazon seller that he’s giving away a FREE 30-day trial. Don’t worry about giving your credit card info. Just check out this great application and hear about all the benefits on this episode of The Amazing Seller!

Is it too late to get into selling on Amazon?

Are you wondering if it’s too late to get started selling on Amazon? You aren’t alone! Scott and Greg get this question a lot. Don’t be discouraged, it’s not too late. You can jump on board and find success and independence. Make sure to catch this episode of The Amazing Seller as Scott and Greg give an update on the state of the marketplace and how you can get involved with helpful tools and insights. This is an episode you don’t want to miss!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Greg Mercer joins the show.
  • [5:45] A checklist to catch mistakes you might be missing.
  • [14:22] Underestimating fees and expenses.
  • [23:30] PPC spending.
  • [27:00] Figuring out FBA fees.
  • [31:00] The advantages that Fetcher can give you and how it works.
  • [41:30] Answers to common questions that Greg gets about Fetcher.
  • [45:30] Greg talks about a great Fetcher deal for TAS listeners.
  • [49:30] Some parting advice and insight from Greg.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS344.mp3
Category:general -- posted at: 4:30am EST

Do you know your “WHY?” What drives you and keeps you going when business gets difficult? Have you taken the steps you need to keep that in front of you - like writing it out or printing an image of it and putting it next to your computer? You need to have this figured out so WHEN difficulty arises, you won’t be down for the count! On this episode of The Amazing Seller, Scott drives this point home and tackles questions from listeners like you. This is an informative episode that you've got to catch!

1K Fast Track Update

If you’ve been a part of the TAS tribe for very long, you’ve probably heard Scott talk about the 1K Fast Track. This group is great for followers who haven’t jumped in and started their business yet. If are looking for a supportive and encouraging environment that will push you to reach the goals you set, this is the group for you! On this episode of The Amazing Seller, Scott gives an update on the current group's progress and how you can sign up for the next one. You don’t want to miss it!

Can you use Social Media to promote your brand?

Maybe you’ve just started building your brand or you’ve been doing it for a while and you are ready to expand. Either way, you need to give serious thought to your social media engagement strategy. You cannot ignore this valuable tool to promote your brand and drive business! On this episode of The Amazing Seller, Scott walks through some helpful tips and how you can use this platform wisely. Make sure you have pen and paper ready for this episode!

Do you need a patent for your Amazon Product?

What steps do you need to take to protect your product from getting hijacked? This is a question that Scott gets regularly. You have a few options you can pursue. If you want to invest in a patent for each and every product you sell, that can get costly. You can also take Scott’s advice, which is to go into selling that product with the understanding that someone might try to hijack it. That’s a risk you have to be willing to take. Scott has more thoughts on this topic that you don’t want to miss!

Understanding Amazon’s BSR

Are you in the research phase and having a hard time understanding how to pick a product or category that will work for you? Does all the jargon have your head spinning? You’ve come to the right place! On this episode of The Amazing Seller, Scott breaks down BSR (Best Seller Ranking) and how you can navigate that ranking and use it to your advantage. If you are just starting out or if you've been at this for a while, you will find something to take away from this episode. Don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] WHY are you in this business?
  • [8:20] Scott gives a 1K Fast Track update.
  • [10:30] Question #1: Have you used Social Media as a major sales funnel for a product?
  • [23:10] Question #2: Once I’ve made modifications to a product, do I need to get a patent?
  • [28:50] Question #3: What is the deal with BSR? How do I navigate this?

RESOURCES MENTIONED IN THIS EPISODE

  • Ask Scott a question - HERE
  • Send Scott a note in the mail - HERE
    • The Amazing Seller P.O. Box 995 Fruitland Park, FL 34731
  • Make sure to check out TAS episode 339 - HERE
  • Make sure to check out TAS episode 312 - HERE
  • Make sure to check out TAS episode 189 - HERE
  • Catch Scott’s case study - HERE
  • For info on patents and trademarks click - HERE
  • Check out the latest TAS resources - HERE
  • 1kfasttrack.com
  • JungleScout
Direct download: TAS343.mp3
Category:general -- posted at: 4:30am EST

What does it take to build a successful career? What lessons and habits do you need to learn to grow your business? On this episode of The Amazing Seller, you will hear from successful business leader, Noah Kagan. Noah and Scott discuss, work-life balance, taking action today, the “4 P’s,” and much more. Noah is a gracious guest who generously shares his experience as well as case studies with the TAS audience. If you want to know what it takes to find the success you are looking for, make sure to listen to this episode with pen and paper ready!

Work Life Balance

Can you really have it all? Can you have a successful business AND a healthy personal life? On this episode of The Amazing Seller, Scott’s guest Noah Kagan turns the table a bit and asks Scott how he finds time for both. Scott goes on to explain the boundaries he has set up to make sure he is there for his family even if it isn't’ the most advantageous decision for his business. If you have ever struggled with sticking to a disciplined schedule and balancing both your work and personal life, then this episode is for YOU!

Start TODAY!

Inaction is the enemy of success. Too often prospective entrepreneurs never get off of the ground because they are afraid of failure. Don’t wait, start today! If you have to flex your failure muscle a few times, don’t let that get you down, you are in good company. Failure means you tried for success, get back up and try again. On this episode of The Amazing Seller, you will hear Noah Kagan’s story. He shares his journey of ups and downs on the road to success. Noah has great insight to share, you don't’ want to miss it!

The 4 P’s

It’s always good to have a set of principles or guide rails that help you stay focused on your pursuit of success. On this episode of The Amazing Seller, Noah Kagan shares the “4 P’s” that will help you evaluate what’s important.

  1. Purpose. What is your purpose in life and business? What gets you up in the morning?
  2. Product. Do you have a product you LOVE? Do you believe in it?
  3. Pay. Do you have idea of what your time is worth? Are you compensated accordingly?
  4. People. Do you enjoy the people who work with or for you?

To hear Noah and Scott expand on the “4 P’s” and much more, make sure to catch this episode!

Don’t try to reinvent the wheel!

There is a huge temptation in business to come up with the next great idea or product. If you can do that, great! But most leaders need to hear this one piece of advice from Noah Kagan, go with what works. It’s that simple, don’t try to reinvent the wheel! Look at what has worked in your business and figure out what you need to do to build off of and expand it. Don’t overcomplicate it if you don’t have to. To hear Noah expand on this idea and more, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Noah Kagan joins the podcast.
  • [6:45] Noah’s story.
  • [15:20] Bringing on a business partner.
  • [27:00] Work Life Balance
  • [33:00] Noah’s 4 P’s.
  • [42:00] Start TODAY!
  • [45:50] Noah talks about his 24-hour challenge.
  • [51:30] How do you sell a product without the product?
  • [1:01:30] Noah talks about his gum experiment.
  • [1:03:30] Sales and Marketing tips.
  • [1:11:15] Parting advice from Noah.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS342.mp3
Category:general -- posted at: 4:30am EST

Scott often has so many high performing and hugely successful guest on the podcast that provide great business insight. But from time to time, he also takes the time to share his platform with listeners just like YOU. On this episode of The Amazing Seller, Scott has Megan Lofton on the show. Scott and Megan discuss her journey discovering FBA, researching and selling her first product, overcoming obstacles, and her plans for the future. If you are just getting started on the journey or if you’ve been at it for a while know, this episode delivers the insights you need to find success, don’t miss it!

Discovering Amazon FBA

Are you looking for a way to change your lifestyle? Do you want to spend more time with your kids, get out of debt, or travel? Getting started with selling on Amazon with FBA is a great way to accomplish your goals! Driven businesswoman Megan Lofton joins Scott on this episode of The Amazing Seller to discuss her journey as a first time FBA seller. Megan got interested in selling on Amazon over a year ago. She has launched her first product and is getting ready to launch a second one. If you want an inside look at what it takes to get started with FBA, you have to listen to this episode.

Email Lists can be a Game Changer!

Are you ready to start expanding your product’s reach? Maybe you are preparing for your second or third product launch. Have you started planning your approach utilizing an email list? If you haven’t, why not? This is a great way to connect with your customer base, refine your approach, and build raving fans of your brand. If you have decided that an email list isn’t for you or you aren’t there yet, give this episode of The Amazing Seller a listen! Scott will change your mind. He has found that using an email list can jump start your products in HUGE ways. Find out more about this topic on this episode!

You might be one missing piece away from success!

Do you ever feel like you are right there, on the verge of a breakthrough in business but you can’t put your finger on what it would take to get you there? What if you had someone in your corner who could come and give you helpful insight to see the success you are striving for? That is exactly why Scott started the TAS community. He wants to help business leaders like you get that extra push to get to the top. On this episode of The Amazing Seller, Scott sits down with a TAS listener like you, Megan Lofton. Scott gives Megan some helpful insights as they discuss her first FBA product.

Learn through the process

Starting something new can be really hard. You might find that you second guess yourself and wonder if you have what it takes to see it through to completion. You are not alone! Getting started with an Amazon FBA business can be tough, but you need to remember that you will learn through the process. On this episode of The Amazing Seller, you will hear from Megan Lofton who just getting her Amazon FBA business off the ground. Her story serves as a great example of someone who is learning through the process, the highs and the lows. You don’t want to miss out on this great episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Megan Lofton joins the podcast.
  • [6:20] Megan talks about how she got started with FBA.
  • [11:20] An experience with sending a wire transfer.
  • [12:40] How did Megan find her first product?
  • [21:00] Has Megan started working on an email list?
  • [22:30] What is Megan’s next step?
  • [28:30] Scott talks about what Megan needs to do to get her product to take off.
  • [36:30] Megan talks about launching a second product.
  • [42:20] Learn through the process!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS341.mp3
Category:general -- posted at: 4:30am EST

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