The Amazing Seller Podcast (general)

Wouldn’t it be amazing to have the type of traffic that Amazon attracts every day? Imagine what your ecommerce business could do with consistent traffic to your home base. On this episode of The Amazing Seller, you’ll hear from Scott as he shares part four of the Brand Building Series. Learn how to use longtail keywords, write visually engaging blog posts, how to make a compelling video, and so much more. If you’ve ever wanted to know how Scott is able to get regular traffic for his brand - this is the episode for you! 

Make your content assessable 

As you get your home base built up and you start thinking through how people will engage with your brand - have you thought about how assessable your content is? Are you using the right language for your niche audience? Is your blog post visually attractive and easy to read? We’ve all been to those dated and boring websites - who wants to buy from someone who won’t put in the time to make their brand look good? Get some helpful tips from Scott on how to make your content assessable by listening to this episode of The Amazing Seller! 

Optimize your blog post for keywords

Part of making your content assessable also has to do with optimizing your post for keywords that people in your niche market are looking for. What good will your post about fly fishing do if you don’t use those critical words in your blog post or title? Remember, search engines want to link searches to relevant content, but you have to let them know your content is relevant by using keywords strategically. If you don’t have time to think through or plan a keyword engagement strategy - there are a ton of people out there that you can hire at reasonable rates. Tune into this episode of The Amazing Seller to hear more from Scott about keyword optimization; you don’t’ want to miss it! 

Videos can draw people in 

How many videos did you notice in your social media newsfeed the last time you were scrolling through your feed? Chances are, about one in four posts on Twitter, Facebook, or Instagram had videos featured. What are you doing to jump on the video bandwagon to engage your followers? You don’t have to have the most amazing videos to grab people’s attention - if your video is relevant to the audience you are targeting - they’ll stick around. If you want to start using videos to engage your brand’s following, listen to this episode of The Amazing Seller to get practical insights from Scott! 

Why you need traffic 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you drive traffic to your home base. Remember what Scott often says - content is KING! When you have the right content, you’ll start attracting traffic, which you can then monetize! Think of your blog as a giant billboard for your brand on the internet - you want people to notice your messaging and then engage with what you have to offer. If you are ready to put in the time and effort to take your brand to the next level of growth, you’ve come to the right place!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott recaps the Brand Building Series so far. 
  • [4:00] Using the longtail keywords. 
  • [13:30] What is the best length for a blog post? What should it look like? 
  • [21:20] How to use SEO to your advantage. 
  • [24:20] Finding the right writers for your blog. 
  • [27:30] Creating engaging videos. 
  • [32:00] Content creates traffic - use it! 
  • [34:20] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS761.mp3
Category:general -- posted at: 3:00am EST

Do you have a good handle on what it takes to attract traffic to your home base for your ecommerce business? Or are you still struggling to figure out how to create content that will connect with your target audience? If you need some helpful advice, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his approach to finding the right keywords, what it takes to come up with good content ideas, why you need to plan out your content schedule, and so much more. Have pen and paper ready; you’ll need it for this informative episode! 

Auto-fill is your friend 

Did you know that one of the best ways to come up with topics and content for your brand is to turn to Google? It’s true! What do you have to lose? Head over to Google and type in the keyword for your niche market. Once you start typing in that keyword, you’ll notice that Google will start populating several other words that are often searched for by other people. By simply following this exercise - you’ll get a free peek into the search habits of your target audience! Learn more about this critical topic by tuning into this episode of The Amazing Seller - you don’t want to miss it! 

Give people what they want! 

One of the most popular types of videos on the internet right now is videos of people “Unboxing” a product that they have been anticipating. From iPhones and tablets to kyacks and fishing rods, everyone wants a helpful peek at a product before they buy it. What if you could use this same strategy to drive traffic to your ecommerce business? According to Scott, review videos are a great way to connect with your target audience. Review videos can also lead to affiliate sales - passive income that you can collect! Discover more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! 

Chunk it down into themes 

If you’ve been around the TAS community for very long, you know that Scott often encourages sellers like you to avoid biting off more than you can chew. If you have a massive list of action items that you need to tackle, why not try Scott’s way of chucking it down into workable sections? If you need some ideas when it comes to content creation - Scott encourages sellers to think of the big picture and then start breaking it down into sub-categories. Go even deeper into this topic and a lot more helpful tips by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:20] How to use Google and other search engines to your advantage. 
  • [12:40] Creating content that will bring in the traffic you need. 
  • [23:00] Product reviews are an easy way to attract traffic. 
  • [26:40] What are “Content buckets?” 
  • [29:20] Themes can be helpful! 
  • [33:45] You need to plan it out!
  • [36:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS760.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself wondering if it’s even possible to make it big as ecommerce seller these days? How do you build a brand that can go the distance and bring in the type of results that you need? On this episode of The Amazing Seller, you’ll hear from Scott as he continues with part two of his Brand Building Series. From how to build a home base and how to pick a good domain name to host plans and helpful tools, Scott’s got you covered! You don’t have to fumble around in the dark - learn from Scott’s seasoned perspective and tune into this episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it – you don’t want to miss it! 

Tools that can help you succeed 

Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post!

Don’t overthink it! 

Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need a home base for your brand. 
  • [8:10] How to find a good domain name for your brand. 
  • [19:40] Finding the right hosting plan and using tools like Wordpress. 
  • [28:00] Don’t overthink it! 
  • [31:00] Scott gives a sneak peek of what will get covered on the next session. 
  • [34:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS759.mp3
Category:general -- posted at: 3:00am EST

Are you struggling to figure out how to reach more people with your brand? Would you like to up your income so you can start thinking about the next phase of growth? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he kicks off his Brand Building Series. Scott covers how to explore and validate a niche market, what it takes to monetize your brand, how to identify key opportunities in your niche market, and so much more. You’ll want to pay extra close attention to this informative and helpful episode - don’t miss it! 

What do you bring to the table? 

Did you know that one of the best ways to succeed as an ecommerce business owner is to focus on what comes naturally? It’s true! Do you love hunting or traveling? What about fishing or sharing beauty tips? Consider taking something you are good at or have an interest in and use that to your advantage as a business owner! What is the one thing that most people know you for? Tune into this episode of The Amazing Seller to hear from Scott as he explains how to find the right niche market for you! 

Exploring a niche market’s potential 

Beyond your interests and abilities - you need to make sure that the niche market that you chose to explore is one that supports your business as it grows. Are there other products in your niche market that you can review and partner with other influences and brands to sell to your following? If the niche market you’ve identified doesn’t have the capacity to support your brand as it grows - it’s time to start exploring an alternative market. Learn more from Scott about identifying a sustainable niche market and more by listening to this episode of The Amazing Seller! 

The possibilities are endless! 

From partnering with other influencers to creating your own white label products, if you do your research well - the possibilities for brand building are endless! In many ways, it’s like building a house - you want to start with a solid foundation - if you don’t get that right, the rest doesn’t really matter. Scott doesn’t just want to help you get started; he wants to help you succeed. Learn from Scott’s time tested lessons and have pen and paper ready for this eye-opening episode, you are going to need it! 

Take action and get started

Let today be the start of your journey – borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist – put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business – you are the person who can make it happen! Remember – the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Choosing the right market. 
  • [7:30] Exploring and identifying niche markets. Do a personal inventory! 
  • [18:00] Scott describes his experience recording his audiobook. 
  • [21:20] How to find your niche market. 
  • [23:40] Validating market potential. 
  • [29:10] Can you monetize your brand? 
  • [32:00] Open your eyes to the opportunities that surround your niche market. 
  • [36:45] You don’t have to have it all figured out to get started! 
  • [38:15] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS758.mp3
Category:general -- posted at: 3:00am EST

You did it - you survived Thanksgiving and Black Friday! Is your belly full? How did your brand perform during this massive spike in traffic and consumer interest? Are you trying to figure out what to do next? Good news - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on what he’s been focusing on during this season, explains how to make post-Black Friday plans for your business, and much more. Make sure you have pen and paper ready for this episode - you are going to need it! 

If you don’t plan it - it won’t happen

If you’ve been around the TAS community for long - you know that Scott gets fired up about planning things out, so you don’t have to think on the fly. From strategy sessions to full calendars dedicated to promotion, Scott doesn’t just talk a good game when it comes to planning ahead - he lives it! So what is your plan? Where is your ecommerce business headed as the fourth quarter moves forward? If you need a little inspiration and motivation - Scott’s got you covered. Tune into this episode of The Amazing Seller as Scott explains the value of making plans and sticking to them! 

Post-Black Friday strategy 

Thanksgiving and Black Friday have come and gone - do you have plans for Cyber Monday? What steps can you take to make sure your business will be successful going forward? Scott encourages sellers like you to sit down and make a plan that you can commit to - but he’s mapped it out for you too! Here is a helpful rundown of steps you can take to put your brand in the best position for success. 

  1. Leverage other holidays and special events to excite your following and give them access to your special offers. 
  2. Map it out - don’t leave it to the last minute! 
  3. Create a three-month promotional calendar. 
  4. Set targets, so you know what you are aiming for - you can’t succeed if you don’t have a target! 
  5. Focus on long-term assets rather than short-term assets. Plant today so you can harvest next year! 

Where do you need to start? Do you have a good plan to move forward with your brand, or are you going to work on some of the suggestions Scott laid out? Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Why affiliate sales are awesome. 
  • [7:30] Scott’s thought of the week - make a plan!
  • [10:00] Black Friday is over, now what? 
  • [13:00] Do you have a promotion calendar? 
  • [18:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS757.mp3
Category:general -- posted at: 3:00am EST

What would it mean for your ecommerce business if you could bring in over a million website visitors? Is it realistic to expect your business to gain that type of traction so quickly? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his strategy to attracting free organic traffic. You’ll also hear Scott give an update on Brand Creator’s Academy, special Black Friday, deals, and a lot more. Make sure you pay close attention to this informative episode - you don’t want to miss it! 

Why traffic matters

Wouldn’t it be awesome if you had the resources to buy a commercial for your brand? What about a billboard? Imagine the impact you could have if you got your message out to a wider audience! These days - if you want to get attention in your market place, you’ve got to bring in the traffic. The amount of website traffic tells advertizers and potential buyers what value your business has in the eyes of the marketplace. To learn more about why traffic matters and how to attract more traffic to your website, make sure to listen to this episode of The Amazing Seller! 

Slow and steady wins the race 

You’ve heard that old fable about the tortoise and the hare, right? Of course, the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller!

Don’t expect overnight success

If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott gives a shout out to a TAS listener. 
  • [7:45] Why attracting traffic is so important. 
  • [9:20] Don’t expect overnight success! 
  • [13:00] Create a content schedule and commit to it. 
  • [15:30] Dive your email list and your social media channel followers to your website! 
  • [19:30] Scott runs through his brand engagement strategy. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS756.mp3
Category:general -- posted at: 2:26am EST

Do you have a good handle on how to compete with other sellers on Amazon? What are you doing to proactively put your brand in a position to succeed and beat out the competition? On this episode of The Amazing Seller, you'll hear from Scott as he gives an update on Brand Creator's Academy, how to prepare for Black Friday, what it takes to assess your competition, and much more. You'll want to pay close attention to this valuable episode - grab a pen and paper! 

You can't sleep on the competition 

Who is your biggest competitor? Do you know how many units they sell on average each month? Have you taken the time to research and study your competition? What are you waiting for? If you don't know what your competition is up to, how do you plan to stay ahead of them? According to Scott, studying and observing your competition can give you useful insights that could make all the difference. Find out how Scott approaches competitors and more by listening to this episode of The Amazing Seller - you don't want to miss it ! 

Don't put all your eggs in one basket!

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolish to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

Solutions you can use 

Have you ever gone on a trip equipped with terrible directions? Let's face it; there are still some places where you can travel and not have access to Google; what do you do then? Similarly, there is only so much you can learn from a google search when you run into problems in your business. Scott has been through the wringer, and he has the scars to show for it! Don't leave your ecommerce strategy up to guesswork - learn from someone who has been in the trenches! Listen to this episode of The Amazing Seller as Scott reveals several solutions and resources you can use to take your ecommerce business to the next level.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Assessing the competition on Amazon. 
  • [9:30] Why you shouldn’t depend on Amazon. 
  • [14:00] Helpful solutions. 
  • [15:30] Results your brand deserves! 
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS755.mp3
Category:general -- posted at: 7:06pm EST

Are you fired up and ready to bring your energy and passion to your efforts over the weekend? What are your priorities as you lead your business into the fourth quarter? If you need a little push in the right direction - you are in luck! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, answers a common question that he gets from sellers like you, goes over some helpful email follow up tips, and much more. Have pen and paper ready; you’ll need them for this informative episode! 

Make sure to build goodwill 

Have you ever been to a store or had someone walk up to your house and try to sell you on their product or service in a very abrasive manner? Being on the receiving end of a “Hard sell” is no fun - so don’t put your potential customers through it! Why not try a more subtle approach to selling your product? According to Scott, the best way to gain credibility and trust is to focus on delivering value to your target audience. Have you found a great product related to your brand? Share it with your email list! From big tips to small ones, everyone loves to get “Insider information” hear more about Scott’s approach by listening to this episode of The Amazing Seller! 

Plan your follow-up and stick to it 

Do you have a plan and a schedule in place to follow up with your email list regularly? If you haven’t put a schedule together for email follow up - what are you waiting for? It has been said that if you don’t measure your progress, you’ll never reach your goal. Don’t let email follow up slip through the cracks; it’s too important! According to Scott, email follow up is one of the easiest and most important aspects of developing a growing email list. To learn more about successful follow up strategies from Scott, make sure to tune in to this episode of The Amazing Seller! 

A method that actually works 

What do you think of all the entrepreneur “Personalities” on Instagram and YouTube? Do you buy into the hype that they’ve unlocked the key to overnight success? Too often, excited business leaders get so fired up about the prospect of making it big that they fail to accurately assess what someone with a flashy car has to say. With Scott, you are getting someone who has been through the highs and lows of life as an entrepreneur, and he isn’t afraid to tell you about it. Scott’s strategy is tried and tested - learn more about how he’s used this email follow up approach to grow his business over the years.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] A Brand Creator’s Academy update. 
  • [5:00] What is the best email follow-up sequence for sales? 
  • [8:30] Build goodwill! 
  • [11:30] Why you need an email schedule. 
  • [16:20] Scott explains how his approach has worked over the years. 
  • [19:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS754.mp3
Category:general -- posted at: 3:00am EST

Are you prepared to lead your business through a successful fourth quarter with the holidays approaching? What is your plan to engage your following and drive sales during these busy months? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, explains his approach to holiday promotions that get results, and much more! Your business deserves more than last-minute planning - get a robust strategy for the fourth quarter by listening to this episode - you don’t want to miss it! 

Your email list is valuable! 

If you’ve heard it here once, you’ve heard it a thousand times; email lists can make or break your business! Scott has been championing this idea of building and maintaining an email list for your business for quite a while now. What is your progress status on building an email list? Do you have one but haven’t engaged it lately, are you still weighing if it is the best use of your resources? If you are struggling to decide if you want to commit to building an email list - this is the episode for you! Find out how Scott has used email lists to drive sales for his brand by tuning into this helpful episode! 

Make your giveaway worthwhile 

Did you know that one of the best ways to build an email list to grab people’s attention with a giveaway contest? It’s true! Remember, you can’t make it a simple or cheap giveaway - if you want people to give you their email, you’ve got to make it worth it to them! Consider using a relevant and valuable product to draw in people who fit your target demographic. To learn more about reaching the right people for your brand’s email list, make sure to listen to this informative episode of The Amazing Seller! 

Take a look at the competition 

Do you ever struggle to come up with engaging content that brings in traffic to your ecommerce business? What have you found that works and what doesn’t when it comes to audience engagement? According to Scott, one of the best ways to bring in passive income while growing a following is to review products. We are fast approaching the season where people will be scouring the internet for reviews and description of popular products, why not jump on the bandwagon? The best part is - you can make money off of those brands by using an affiliate link from Amazon. Hear more about reviewing the competition and making money in the process by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott stresses the value of building an email list and engaging your following. 
  • [10:10] How to run a successful giveaway contest. 
  • [13:40] Make sure to target the right audience! 
  • [17:30] Why it's a good idea to review competitor products. 
  • [22:00] Check out Brand Creator’s Academy! 
  • [24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS753.mp3
Category:general -- posted at: 3:00am EST

Is your brand grabbing the attention of your followers? How is the status of your sales and traffic numbers? If you want to increase the potential of your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his tried and tested three-step strategy to write emails and sell products. From subject like tips to directing your readers to external links, Scott has all the right angles covered so your brand can thrive. Have pen and paper ready; you’ll need it for this informative episode! 

Subject lines matter!

Do you put any thought into how you word or phrase your subject line in the emails you send out to your subscriber list? If you haven’t - you are wasting a valuable resource that will bring your readers in! Think of your subject line as the headline in newspapers or on the homepage of a news channel website. If you want people to stick around and invest their time into reading your email - you need to draw them in with an appealing subject line! To hear more from Scott about writing successful email subject lines, make sure to catch this episode of The Amazing Seller! 

Stories can make an impact

Have you ever found yourself drawn in by an article headline only to stick around because the writer compellingly wrote the story? Let’s face it; people are drawn to stories - maybe it goes back to the days of our ancestors who gathered around the cave fires and told stories to entertain each other. When you lead with a story, you can frame a point that you are trying to make effectively and persuasively. Why do companies spend millions to air a commercial on Super Bowl Sunday? Their commercials are just really expensive short stories! How do you plan to incorporate stories into your brand’s marketing strategy? 

It’s all about the click-through 

What is your ultimate goal with your emails that you send out to your subscribers? Is your ultimate goal to have every reader buy your product or do you simply want them to take a step toward your brand? According to Scott, constantly selling to your email list isn’t the best approach to build your brand in the long run. In order to build trust with your following, you’ve got to make less asks and offer more value. To hear Scott expand on this topic and much more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why connecting with your followers is critical. 
  • [5:00] How to sell your product in a non-sleazy way. 
  • [7:00] Writing a good subject line. 
  • [12:00] What value are you delivering? 
  • [14:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS752.mp3
Category:general -- posted at: 3:00am EST

What does it really take to succeed in the ecommerce industry these days? Is there some secret formula that costs an arm and a leg to get your hands on? If you want to get your ecommerce business headed in a positive direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about his time in San Deigo, answers a few questions from TAS followers like you, and much more. You’ll want to pay close attention to this fascinating episode! 

The power of consistency 

Why do people keep flocking to fast-food like McDonalds and Tacobell when they know that the food is not healthy? Do people go to fast-food restaurants just because they are lazy and don’t care about their health? No! The general public keeps returning to the golden arches and other fast-food locations because of the consistency. Yes, the food is affordable and quick, but more than anything, people are drawn to consistency! How can you use that love of consistency to your advantage as a business leader? Tune into this episode of The Amazing Seller to learn more - you don’t want to miss it! 

Is a home-base really that necessary? 

What is the status of your home-base? Is your brand attracting a high level of followers that could help fuel the growth of your business? Did you know that there are business leaders like you out there who haven’t built a home-base or social media channel yet? It’s true! Too often, people get so overwhelmed by the possibilities of what type of content they could produce that they fail to take action. Don’t let your business get short-changed - make sure you have a robust presence at your website or social media channel. Learn more about this critical topic by listening to this episode of The Amazing Seller! 

Resources designed for sellers like you! 

If you’ve been part of the TAS community for very long, you know that Scott is passionate about resourcing sellers like you to build a thriving ecommerce brand. This podcast has been a huge part of Scott’s efforts to resources others over the years, but he has recently expanded to books and live events! You can rest assured that Scott only puts out content and resources that he would use himself - so what are you waiting for? Check out the resources section at the end of this post to learn more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Scott shares his thought of the week - consistency matters. 
  • [12:00] Question: I don’t have a website, what should I do with my email list? 
  • [14:00] Why you should create a blog or social media channel. 
  • [16:00] How to increase your email open rates. 
  • [20:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS751.mp3
Category:general -- posted at: 3:00am EST

Can you imagine what it would be like to have a good friend who has been by your side for over 30 years? Think of all the history and shared experiences -- what a great friend to have! Join Scott for this special episode recorded in San Deigo on the heels of his audiobook recording of The Take Action Effect. In this episode, you’ll hear from Scott’s long-time friend - Jimmy. Over the course of their conversation, Scott and Jimmy reminisce about their childhood, lessons they have learned over the years, plans for future brands, and much more! Don’t miss a minute of this fascinating and entertaining episode of The Amazing Seller! 

Always a go-getter

If you’ve been part of the TAS community for very long, you know that Scott often talks about his go-getter attitude as a teenager and young adult. Do you ever wonder if Scott was really the go-getter he always says he has been? Here to set the record straight and give a good glimpse of Scott from a young age is his childhood friend Jimmy. You don’t have to take Scott’s word for it - Jimmy had front row tickets to Scott’s ambition and drive. To get a good glimpse of Scott’s younger years - make sure to listen to this episode of The Amazing Seller! 

Building and owning your own property

Why is owning your own house or starting your own business so appealing? It seems that building something from nothing and calling it your own is a pretty big deal to a lot of people! Scott has always been fascinated with the thought of owning his own real estate property; you can even see traces of this in his approach to his business! Why pay to use someone else’s platform and give them a cut of the profits when you could just build something yourself? Learn more about the value of owning your own real estate, both literally and figuratively, by listening to this episode of The Amazing Seller! 

Keep an eye out for “Take action” moments!

Do you ever find yourself looking back with regret on those “Take action” moments that you missed the first time around? What is your plan to make sure you don’t miss great opportunities in the future? For Scott, the idea of missing out on an idea he didn’t take action on was too much to handle. Soon the phrase “Take action” became a sort of mantra for Scott as he built his businesses and eventually built a brand. Fast forward to today, and the phrase “Take action” has made it into the title of Scott’s new book, “The Take Action Effect!” There are moments that you find yourself in each and every day where taking action might be the best thing you could do - don’t miss them! Get more inspiring insights like this one from Scott and much more by listening to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Jimmy joins Scott on the podcast. 
  • [6:40] Jimmy reflects on growing up with Scott.
  • [19:00] Scott talks about why he loves real estate. 
  • [24:00] Why you need go-getters in your life. 
  • [26:50] There is no “One size fits all!” 
  • [30:30] Keep an eye out for “Take action moments!” 
  • [33:00] Commitment and consistency matter. 
  • [38:20] Jimmy talks about action steps for his new brand. 
  • [46:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS750.mp3
Category:general -- posted at: 3:00am EST

What is your plan for your business over the next 90 days? Do you have a plan to expand your brand and connect with your niche audience? If you need a little help formulating the best approach for your business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on “The Take Action Effect” book launch, reads an excerpt from the audiobook, goes over his 90-day roadmap to success, and much more! You’ll want to pay close attention to this helpful and informative episode! 

The book that could change everything!

If you’ve been around the TAS community for very long, you know that Scott has recently come out with his book, “The Take Action Effect.” Not only has Scott’s book been a labor of love over the last year or so - it’s also an extension of his passion project here on The Amazing Seller! While the podcast started as a way to bring others along on the ecommerce journey - it’s evolved into a movement of like-minded leaders who are unwilling to live life on other people’s terms. Many TAS followers are either too busy to sit down and read, or they are “Audiobook people” - good news, Scott’s book is going to be available as an audiobook too! Tune into this episode to hear more about this exciting development!

The 90-day roadmap

What does it really take to go from zero ideas and business plans to a fully realized and researched brand in 90 days? Does it sound too good to be true? It’s not! After years of trial and failure and a dash of success, Scott has developed a helpful roadmap that motivated leaders like you can use to get a brand off of the ground and running. Too often, people assume that everything has to be perfect - the stars have to align - that’s not true! Don’t let perfection become the enemy that keeps you out of the game - give yourself permission to learn as you go. To get the full rundown on what it takes to build a brand roadmap in 90 days, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! 

Take action!

If you don’t have a plan, you’ll never go anywhere! Even if it is a small plan with baby steps - that’s great - you have to start somewhere. For years Scott has signed off each episode of The Amazing Seller with the encouragement for sellers like you to take action. Don’t let another day, another week, or another month go by without taking a step away from the usual and a step toward success! Get rid of the excuses and make sure you surround yourself with people who will encourage you along the way. Remember, the TAS community is here to support you and keep you headed in the right direction. Tune into this episode of The Amazing Seller to hear more about taking action! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Why you need to grab your copy of The Take Action Effect! 
  • [4:30] Scott’s 90-day roadmap to SUCCESS. 
  • [9:00] Making your brand personal and appealing. 
  • [11:00] Future-proofing your brand. 
  • [13:20] Action steps you can take. 
  • [16:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS749.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to take on the weekend, or are you prepared for some much needed time off? Is your ecommerce business heading in the direction you had planned, or do you need to make some adjustments? If you need a little push in the right direction, you are in luck - it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creator’s Academy, an answer to a question from a TAS follower like you, and much more! Have pen and paper ready - you’ll need it for this informative episode. 

Make it personal 

How in the world do you cut through all the noise and get your message to stand out? Let’s face it - it’s hard to grab someone’s attention in an email - they all look and sound the same! What if there were a way you could make your message pop? If you want to cut through all of the noise that your customers are exposed to each day - you’ve got to make your message personal. Did you know that the best way to build a connection with someone is to use their name? By simply calling your customers by name and sending them a video message like Scott has done with Bomb Bomb - you could see your following grow. To hear more about this excellent tool and why it’s a good idea to make your message personal, tune into this episode of The Amazing Seller! 

Content is KING

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you shift your focus to creating content. Over the years, Scott has observed the best way to bring in passive income while validating a product idea is by creating content. Remember what Scott always says - content is king! What is your plan to create content that appeals to your niche market? Don’t assume that traffic will come - you’ve got to put in the effort! 

Don’t reinvent the wheel!

Time and time again, Scott gets asked how to create content that is appealing to a niche market. The truth is, creating compelling content isn’t as hard as it sounds! Take some time and explore your niche market on Facebook, Twitter, or Instagram - there, you will find what people are talking about. You don’t have to come up with content out of thin air - build on what your niche market is already talking about! Go even deeper with this topic and more helpful insights from Scott by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] An update on Brand Creator’s Academy. 
  • [7:20] Scott’s thought of the week - make it personal. 
  • [11:00] Question: What content should I start with in my brand? 
  • [19:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS748.mp3
Category:general -- posted at: 3:00am EST

Have you been thinking about how to take your brand to the next level of growth? Where do you want to focus your business efforts for the next year? What is your ultimate goal? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with returning guest, Kathleen Kobel. In her conversation with Scott, Kathleen opens up about how she got started as an ecommerce seller, what made her expand her brand, challenges she has faced along the way, and much more. Make sure to have pen and paper ready; you are going to need it for this fascinating episode featuring Kathleen! 

Play to your strengths!

How do you feel about the current slate of responsibilities and roles you have in your business? Do you feel like it’s time to shift your focus and get some outside help to take the brand to the next level of growth? The truth is, every ecommerce business owner should be working toward the day where they can stop spreading themselves so thin. Imagine what it would look like in your business if you could focus on your strengths and have virtual assistants take care of the rest. Make sure to tune in to this episode of The Amazing Seller to hear more about this critical topic! 

Product listing tips 

Did you know that there are steps you can take right now that will help your ecommerce business grow faster than you had expected? It’s true! From bullet points to product images, sellers like you leave easy fixes untouched every day. Slowing down and taking the time to thoroughly go through your listing or paying someone to do it for you could end up saving you thousands of dollars in the long run. To hear about Kathleen’s favorite product listing optimization tips, make sure to listen to this episode! 

Why an outside perspective is helpful 

When was the last time you took the opportunity to learn from an outside business perspective? Too often, business leaders get so focused on their particular vision and dream for their business that they fail to consider the perspective of an objective outside observer. If you take the time to learn from others who have been in your shoes before - you’ll find valuable insights. Don’t leave it all to guesswork, connect with a mentor, or ask for some feedback from a trusted friend; you won’t regret it. Learn more about getting feedback from an outside perspective by listening to this episode! 

Think outside your brand

Let’s face it, the days of building a brand by finding some popular products to flip or a fad to latch onto are long gone! What should sellers like you do to stay ahead of the curb and keep your competition where they belong? According to Scott, it all comes down to thinking outside of your brand. Consider Scott’s story, and Kathleen has been able to accomplish with her brand - you have a unique offering that the marketplace needs! Go even deeper with this topic by listening to Scott and Kathleen’s conversation on this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Kathleen Kobel re-joins Scott on the podcast and gives an update. 
  • [13:45] How to leverage your knowledge to make more profit. 
  • [19:30] Easy fixes you should look for when optimizing a product listing. 
  • [22:00] Kathleen explains how she helps sellers like you. 
  • [25:30] How to stand out on Amazon. 
  • [27:20] Expanding the brand and identifying problem areas. 
  • [38:40] Why it can be helpful to do an audit of your business. 
  • [42:30] Closing thoughts from Kathleen. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS747.mp3
Category:general -- posted at: 3:00am EST

Will you be prepared when the time comes in the life of your business when you need to make a pivot? Do you have a well planned out decision-making process? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you, Georgio. In his conversation with Scott, Georgio opens up about how he got started as an ecommerce business leader, what led him to make a pivot with his brand, lessons he has learned along the way, and much more. You’ll want to pay close attention to this helpful and engaging episode featuring Georgio’s story! 

Getting fed up

Have you decided that life at a 9 to 5 job isn’t going to cut it yet? Are you still trying to build up the nerve to leave the safety and predictability of a typical job? What is holding you back? The truth is - the day is fast approaching when you will need to make a decision and come to terms with your future. Are you going to keep on taking the easy way, or are you willing to do the hard thing and take a step toward independence? To hear more about what making the plunge to set out on your own - tune into this episode of The Amazing Seller! 

Taking a chance

Once you’ve built up the nerve to set out on your new endeavor - you’ve got to be willing to see your vision play out. Remember - you have a unique offering and skillset that the market has never seen - use that to your advantage! When Georgio stepped out on his own - there was no guarantee for success; in fact, he struggled for many months when he first launched his website. Find out how Georgio persevered during some of the most challenging moments of his career by listening to this episode of The Amazing Seller! 

Making a pivot 

Did you know that every business leader will face a moment in their career where they will face a significant challenge? It’s true! While some leaders will choose to stay the course, others will need to make a pivot if the business is going to survive. Are you prepared to make a pivot in your business should the need arise? Too many people assume that making a pivot is kind of like admitting failure - the opposite is true! It takes guts to admit that things aren’t going the way you intended and that bold action is needed. What can you learn from Georgio’s story of making a pivot with his brand? Tune into this episode of The Amazing Seller to find out! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Georgio joins Scott to talk about his success story. 
  • [11:30] Early challenges in Georgio’s business. 
  • [13:40] Why Georgio avoided using Amazon. 
  • [19:00] Getting an ecommerce business off of the ground. 
  • [23:00] How Georgio launches products on Amazon today. 
  • [29:00] Making a pivot and running a warehouse. 
  • [35:00] How many people does Georgio employ? 
  • [37:00] Georgio talks about building a team with people in Vietnam. 
  • [41:00] How to connect with Georgio. 
  • [44:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS746.mp3
Category:general -- posted at: 3:00am EST

Are you struggling to find your footing with your brand? Or are you ready to take it to the next level of growth and start discussing big strategy plans? Either way - sellers like you will find a ton of value in this Ask Scott session. On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creators Academy, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this powerful and informative episode! 

Customer service matters!

When was the last time you experienced high-quality customer service from a business you visited? What made that visit stand out in your mind? Was it the way you were treated or the service provided? Too often, business leaders get so caught up in making a profit that they forget to consider what type of reputation they have in their community. Don’t let your brand get a bad reputation before you even get a chance to succeed! Learn more about customer service and why Scott thinks it’s so valuable by listening to this episode of The Amazing Seller!

Yes, brand building is the future

Even with his recent shift away from solely focusing on ecommerce businesses, Scott still gets asked if it’s a good idea to start a business by sourcing and then selling a product on Amazon. The easy answer is that Scott has seen the trends in the ecommerce industry away from easy, private label businesses, and more toward brands that build relationships. Good news! Scott has prepared some helpful programs that can equip sellers like you with the tools you need to succeed with this new and innovative approach. Tune into this episode of The Amazing Seller to hear more about this important topic! 

Brand Creator’s Academy

If you’ve been paying attention to what Scott’s been up to lately, you know that Brand Creators Academy is rolling along with the first-class filling up quickly. Looking for a way to help more sellers transform their business into a brand - Scott developed what has become known as the Brand Creator’s Academy. If you are interested in becoming a Founding Member of The Brand Creator's Academy, make sure to check out the link to the website located at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why Scott loves his work with Brand Creators Academy. 
  • [5:20] Scott’s thought of the week. 
  • [9:00] Question: Should I build up a home base or social media before I start selling products on Amazon? 
  • [19:15] How to get a brand started according to Scott. 
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS745.mp3
Category:general -- posted at: 3:00am EST

What does it take to build passive income and get your brand off of the ground and running? Imagine if there were a simple-to-follow plan for building a brand that’s been tried and tested. You don’t have to imagine it - it’s here! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creators Academy, explains why product validation is so important, how to bring in passive income, and much more. Have pen and paper ready for this helpful episode - you are going to need it! 

Try something already tested

Too often, eager business leaders will scan the internet for simple, get-rich-quick solutions. Don’t fall for that trap! If it really were that easy with such quick results, everyone would be doing it. Instead, take the more difficult but tried and tested approach to building a brand that Scott champions. While Scott’s method isn’t sexy and flashy - it does offer one key difference from everything you see on Instagram - it actually works! Tune into this episode of The Amazing Seller to hear more details about Scott’s approach! 

Content matters

Do you remember the old line from that movie Kevin Cosner movie – “If you build it, they will come?” That line has some applications when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true – you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value – people will keep coming! What is your current approach to content creation? To hear how this perspective has played out for Scott and his success a business leader – make sure to tune into this episode! 

Build an email list! 

Do you have a solid email list building strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of developing and implementing a quality email list strategy. Don’t take this essential ecommerce business tool for granted - it could be the one thing that gives you an edge over your competition! Learn more about this critical topic by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] A tried and tested approach. 
  • [7:15] Why product validation is so important. 
  • [11:30] Scott breaks down how Amazon’s affiliate sales work. 
  • [14:00] Create a mix of content and questions. 
  • [17:50] Make sure to build an email list! 
  • [19:30] Choose a social media channel to amplify your brand. 
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS744.mp3
Category:general -- posted at: 5:40am EST

Don’t you hate it when you find your business in a slump or downturn? What does it take to break out of the funk and get yourself and your business back on the right track? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to brand growth and validation. Using this signature style and easy to understand approach, Scott doesn’t let jargon and complex processes muddy the waters. To hear what you need to do to keep your business competitive, make sure to listen to this episode of The Amazing Seller! 

Content is KING

What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer – look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed – make sure to tune in to this informative episode of The Amazing Seller!

Make sure to niche down!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

Monetize your home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast. 
  • [6:00] Who is your niche market? Can you find sub-niches? 
  • [8:15] Use search engines to your advantage! 
  • [14:00] How to use YouTube to boost your brand. 
  • [17:20] Making money off of products that aren’t yours! 
  • [23:00] Learn from businesses that you follow. 
  • [25:30] Scott recaps his entire process. 
  • [27:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS743.mp3
Category:general -- posted at: 3:00am EST

What is the latest with your ecommerce business? Are you still in the research and preparation phase, or are you right in the middle of getting your business up and running? Whether you’ve just started, or you are a seasoned seller, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week, answers a common question that he gets from sellers like you, an update about brand building resources, and much more. You don’t want to miss a minute of this informative episode! 

Try something new and stick with it

What was the lastest strategy or method that you have tried to implement in your business? Do you have a good track record of working new approaches and giving them a chance to succeed? Too often, business leaders get so excited about a new strategy that they jump in with both feet - only to jump out just as quickly when they don’t see immediate results. Don’t fall for that trap! If you want to see a strategy succeed, you’ve got to give it time. Make sure to tune in to this episode of The Amazing Seller to hear Scott expand on this topic and much more! 

Build your email list! 

When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to remain subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask – you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode!

Resources designed for you

Do you have a favorite tool that you like to use each day that makes your job easier? Some professionals love to have an expensive chair to be comfortable at their desk; others invest in a nice car that they have to use as a road warrior. As you advance in your career, the more critical it will be for you to have the right tools that empower you to accomplish your goals. Scott is dedicated to equipping sellers like you to become The Amazing Seller of your life! Make sure to listen to this episode as Scott goes into further detail about his new project - Brand Creators Academy.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott’s thought of the week. 
  • [5:40] What you should know about Brand Creators Academy. 
  • [10:00] What Scott would do if he started his brand over from scratch today. 
  • [16:00] Don’t worry about people who unsubscribe to your email list. 
  • [20:20] Scott’s strategy to get his followers to open his emails. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS742.mp3
Category:general -- posted at: 3:00am EST

The old way of selling on Amazon has come and gone! What should sellers like you do as we enter a new chapter in ecommerce selling? The truth is, the way forward won’t be easy, but it will be worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down the situation, explains the big divide between sellers right now, what it takes to build a healthy brand, a special announcement, and so much more. You’ll want to pay extra close attention to this exciting episode! 

How selling on Amazon has changed

If you’ve been around the TAS community for very long, you know that Scott has sounded the alarm regarding Amazon for a while now. The days of building a quick ecommerce business to turn a profit are in the rearview mirror. Not only do you have to contend with Chinese sellers who are growing in number by the day, but you also have to contend with people inside of Amazon who may be taking a black hat approach toward the competition. 

If you are ready to put in the work, Scott has developed a tried and tested system that sellers like you can use to build a robust and healthy brand from day one. Scott doesn’t want to sugar coat his method in any way - you will have challenges and obstacles along the way, but it will be worth it. Learn more about how Amazon has changed and Scott’s way forward by listening to this episode of The Amazing Seller! 

Five ways to build a reliable brand

Many of you will find Scott’s approach to building a strong and robust brand familiar - that’s because he’s been teaching a version of this approach for some time! Remember the saying, “Why reinvent the wheel?” That applies here too! Here are Scott’s five ways to build a future-proof brand. 

  1. Identify a niche market. 
  2. Attract external traffic to your home base.
  3. Build an email list. 
  4. Secure additional revenue streams. 
  5. Customer engagement. 

While Scott’s approach may not sound revolutionary, it really is because no one is willing to put in the time and effort! Why not stand out from the crowd and take a shot with Scott’s approach? What do you have to lose? Tune in to this episode of The Amazing Seller to hear Scott break down each component and more - you don’t want to miss it! 

Brand Creators Academy!

It’s time for Scott’s special reveal - Brand Creators Academy! This is Scott’s new project, where he has carved out time for high capacity sellers like you to learn an effective method for building your brand. You don’t have to follow the herd - there is an alternative way to build a brand you can be proud of - the time is now! To learn more about Scott’s new project and how you can get in on the ground floor, make sure to check out the link located in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] How selling on Amazon has changed. 
  • [12:00] Scott’s solution to the big divide. 
  • [13:40] Identify your niche market. 
  • [15:00] The value of attracting external traffic. 
  • [19:20] How to secure additional revenue streams. 
  • [23:00] Customer service and engagement matters!
  • [25:20] Scott recaps the five steps you can take to build a solid brand. 
  • [28:40] Special Announcement - Brand Creators Academy!
  • [36:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

 

Direct download: TAS741.mp3
Category:general -- posted at: 3:00am EST

Can you imagine what it would be like if you could take a product to market that took off right away? What type of work would have to be done behind the scenes to get that type of result? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Jason, a TAS follower like you. In his conversation with Scott, Jason opens up about how he got started in the ecommerce industry, why he decided to use focus groups, how he built his brand, and so much more. You’ll want to pay close attention to this helpful episode! 

Product research matters!

Are you sure that the market will respond to your great idea? How do you know that people will buy what you have to offer? Time and time again, Scott has heard from sellers like you who jump in with massive energy and excitement only to crash and burn because the market didn’t want their product. Don’t let that terrible outcome happen to you and your brand! Tune into this episode of The Amazing Seller to hear Scott and Jason discuss the benefit of conducting thorough product research. 

Don’t be afraid of making adjustments 

Since when did the first idea or version of a product end up being the version that went the distance? Proto-types need to be tinkered with and refined over time to create an end product that the market will be satisfied with. One innovative way that Jason adjusted and refined his planner was by conducting focus groups. Using the feedback from the focus groups, Jason was able to make meaningful adjustments to his product based on real-world feedback from users. To hear more about Jason’s method of using a focus group, make sure to listen to this episode! 

Keep them coming back

What is the model of your ecommerce business? Do you have plans to expand your brand with multiple products, or are you looking for a reoccurring model? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get into the content creation game. Scott is convinced that content will keep your buyers coming back to your site and your channels to see what else you have to offer. Are you following any of Scott’s advice when it comes to creating content for your audience? 

Identifying bottlenecks

How well do you know the state of your business? Are you aware of what it needs to reach the next level of growth? What obstacles and bottlenecks are preventing your business from advancing? Scott wants to help business leaders like you ask the tough questions that get you to look hard at the state of your business. Just getting pumped up with exciting and inspiring stories is not enough to get you where you want to go! Learn from Jason and Scott’s helpful insights by listing to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Jason joins Scott on the podcast to talk about his business. 
  • [11:10] How did Jason end up in the ecommerce industry? 
  • [15:00] The benefit of using focus groups. 
  • [19:00] How Jason’s planner was developed. 
  • [21:30] What is the status of Jason’s business right now? 
  • [27:00] Jason explains how content creation will factor into his brand. 
  • [36:00] How is the traffic on Jason’s site? 
  • [42:00] The biggest bottleneck in Jason’s business. 
  • [46:20] How to connect with Jason and his brand. 
  • [47:40] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS740.mp3
Category:general -- posted at: 3:00am EST

Have you started building your home base and delivering content to your target audience? If not, what are you waiting for? It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, explains the value of content creation, and so much more. Make sure you have pen and paper ready for this episode - you are going to need it! 

Level up your game! 

Do you ever notice that when you get a bunch of young guys together, competition will inevitably ensue? From physical strength to personal goals - we are hardwired to compete and challenge each other. One of the best ways you can leverage this competitive drive is to start interacting with other like-minded business leaders. On this episode, you’ll hear from Scott as he shares a story of observing one of his kids at a sporting event. In the story, Scott noticed how his daughter would play up her game when she is with players who are on her level or higher. Hear more from Scott and find out how to level up your game by listening to this episode of The Amazing Seller!

There is only one you

What is your superpower? Seriously! Everyone has a unique set of skills that they’ve developed over the years, what are yours? The sooner that you can realize and lean into your unique skills, the better off your business will be. For years, Scott used his ability to chunk things down to find out how to make money selling products online. Fast-forward to today, and Scott is hard at work helping sellers like you chunk things down so you can follow in his footsteps. Learn more about Scott’s take on leveraging your unique abilities by listening to this episode of The Amazing Seller! 

Content leads to traffic 

When was the last time you found yourself on YouTube watching videos or on your favorite website reading an article? The truth is, content is driving traffic to websites around the clock 24/7. The best way to capture the interest of your audience is to zero in on the type of content that they are drawn to - have you figured out what that is yet? Learn from Scott and his hard-won wisdom of creating the right material for your audience by listening to this episode of The Amazing Seller - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Scott shares his thought of the week - level up your game. 
  • [8:00] Lee’s Question: What products should I add to my brand first? 
  • [10:00] There is only one you! 
  • [12:30] Consistency is key. 
  • [15:00] Content-focused businesses are the way forward. Attention is currency! 
  • [19:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS739.mp3
Category:general -- posted at: 3:00am EST

Do you have a plan figured out for taking your business to the next level of growth? Could you use a helpful jolt of inspiration to get you headed in the right direction? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes a TAS listener like you for a coaching call. In his conversation with Todd, Scott analyzes his business model explains where Todd can make improvements, and a whole lot more. You don’t want to miss a minute of this informative episode with Todd!

Making the right connections

If you’ve been part of the TAS community for very long, you know that Scott is passionate about live events and getting business leaders to collaborate. What steps have you taken to follow Scott’s advice? Are you planning on attending any live events this year as an investment in your business? Following Scott’s advice, Todd took the leap and bought a ticket for Brand Accelerator Live, but he didn’t stop there - Todd went a step further and started a mastermind! To hear Todd explain when he decided to start a mastermind and more, make sure to tune in to this episode of The Amazing Seller!

Beginning with the end in mind

Too often, business leaders get so focused on building their fledgling startup that they fail to keep the end goal in mind. Let’s face it; every business leader is going to exit their business one day - the only question is - will it be planned or unplanned? Even at the start of his business, Todd is taking Scott’s lessons to heart, and he’s doing the work to put his business in a good position for a future sale. Wether it’s following Todd’s approach or passing on the business to a family member - you need to have an idea of what you’ll do with your business in the future. Listen to this episode of The Amazing Seller to hear more insights like this! 

Are you ready to put in the work? 

Scott has heard from a ton of TAS followers like you that the coaching call sessions are extremely valuable. While Scott loves to take the time and dive into the weeds of a business to find what will make it work even better - there is only so much that he can do! It’s like that old saying - you can lead a man to water, but you can’t make him drink. Don’t be content to gather and collect all the great lessons and insights from the best ecommerce business owners if you don’t plan to put in the work. If you are a take action type of person - this episode is for you! 

Don’t give up!

Remember that old saying - slow and steady wins the race? It’s true! While the naysayers will always be there and get quick rich folks will try to sell you on an easier way - the truth is - it all comes down to hard work and persistence! Facing rejection after rejection should have caused Todd to thrown in the towel, but he kept asking social media influencers to give his product a try and feature it on their channel. Todd’s effort paid off, and he finally got some influencers to give him a shot! The lesson here is simple - it’s only a failure if you give up! Make sure to listen to this episode of The Amazing Seller to hear more from Scott! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Todd joins Scott on the podcast and gives his Brand Accelerator Live feedback. 
  • [7:10] What led Todd to create a mastermind. 
  • [10:30] Todd shares his background and where his business is today. 
  • [15:00] Scott talks to Todd about selling his business. 
  • [17:00] Expanding the business and building up the private label brand. 
  • [20:20] Todd explains where he is with content creation, Scott breaks it down. 
  • [33:00] Affiliate sales and SEO optimization. 
  • [35:40] Todd talks about his email list and how the engagement process is going. 
  • [48:00] You have to put in the work! 
  • [51:20] Todd runs a business partnership idea past Scott. 
  • [59:30] A parting tip from Todd. 
  • [1:06:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS738.mp3
Category:general -- posted at: 2:56am EST

How are you planning for the future? Do you see yourself working in your ecommerce business for the next ten years? What happens after that? As many of you know, earlier in the year, Scott started exploring other investment opportunities which led him to purchase a lakehouse property. 

On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dustin Heiner - the founder of Master Passive Income and the co-founder of the Watch and Learn Podcast. In his conversation with Scott, Dustin helps Scott understand how rental property income works, what it takes to build massive passive income, and more. You don’t want to miss a minute of this fascinating episode with Dustin! 

Investments that work for you! 

When was the last time you thought about your long-term investments? Have you thrown everything you have into your startup business or are you casting a wide net? Too often, business leaders only think of long-term investment in their business or private stocks, but there are more options out there! In an effort to educate himself and the TAS community, Scott wanted to get the expert advice of Dustin Heiner. Dustin has years of experience building and expanding a vast network of passive income rental properties. 

Automatic businesses 

If you had $200,000 to invest, where would you start? Would you pour it all into a business startup, or would you find a way to use that lump sum to make passive income over time? Dustin Heiner was fed up watching slow growth and diminishing returns, so he decided to invest in rental properties. Ever since he took the plunge, Duntin has never looked back. He has built himself a comfortable income by renting out houses he mostly bought remotely. What can you learn from Dustin’s approach? Find out by tuning in to this episode of The Amazing Seller! 

Expert advice matters

Let’s face it; no one loves having to seek the advice of an expert humbly. Entrepreneurs and business leaders are smart and motivated people - if they have a problem, they’ll find the solution. Sometimes going to an expert will feel like a defeat - don’t buy that lie! Seeking out experts to expand your knowledge is the shinning hallmark of a good and competent leader. Who do you need to seek out at this stage of your business? Learn from Scott’s helpful example by listening to his conversation with Dustin on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:30] Dustin Heiner joins Scott on the podcast and talks about his background. 
  • [11:30] How Dustin bought his first property. 
  • [14:50] Making a profit from a rental property. 
  • [21:00] How to start investing in real estate. 
  • [24:45] Scott shares the background story that brought him to buy the lakehouse. 
  • [32:30] Dustin breaks down Scott’s lakehouse business model. 
  • [37:15] Creating automatic businesses. 
  • [45:40] Why real estate is such a great investment. 
  • [49:00] Dustin’s advice for Scott’s approach with his lakehouse. 
  • [1:00:00] Is it a good idea to pay down the mortgage on a rental property? 
  • [1:04:10] Closing thoughts and how to connect with Dustin. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS737.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to take on the weekend? What do you have planned? Are you looking forward to working on your business or are you looking for a little bit of a break? Either way, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You’ll want to pay close attention to this informative and helpful episode! 

Be consistent!

Do you ever find yourself worried that if you take Scott’s advice and start creating content that it won’t be worth it? What if the traffic and following don’t come, what then? The truth is, there are no guarantees! You are the only factor in building your business that you can control, so don’t let all the other noise knock you off task. Zero in and focus on the one thing you need to do this month to take your business to the next level of growth. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller! 

Leveraging a viral video 

In the course of building your business and putting content out there for people to engage with, you might be lucky enough to post a viral video or blog. If your blog or video goes viral, what should you do? How can you make the most of that opportunity to fuel the growth of your business? According to Scott, it all comes down to timing and the type of content that goes viral. If you, your product, or your post goes viral, make sure you have a link or a way to route that traffic back to your home base! Don’t let a good opportunity pass you by - hear more from Scott on how to leverage a viral video by listening to this episode! 

Getting the right help 

If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed - he even wrote a book about it! What if your opportunity to learn from Scott and get to the heart of your business’ true potential for growth was just a phone call away? Good news - it is! Scott wants to hear from business owners like you so he can dive in on a coaching call and give you specific tips. You can learn more about this opportunity by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott’s thought of the week; be consistent. 
  • [5:30] Question: What would you do when a video goes viral? 
  • [10:00] How Scott would react to a video of his going viral.
  • [12:00] What Lee did right. 
  • [15:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS736.mp3
Category:general -- posted at: 3:00am EST

What does it take to build a business from the ground up and then sell that business for a sizeable profit? Is that goal even realistic for ecommerce sellers in today’s marketplace? Here to address these question and a lot more is Scott’s guest, Thomas Smale. 

Thomas is the Founder of FE International. He is a serial business entrepreneur and expert. In the early 2000s, he began building and selling small online companies. This turned into a full-time career when he founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue. 

In his conversation with Scott, Thomas opens up about how he got started buying and selling domain names, what it takes to build a business that you plan to sell, why business owners need to have external channels, and much more. You’ll want to have pen and paper ready as Thomas shares helpful insights you don’t want to miss! 

Where there is a will, there is a way

Have you ever tried to do something tough that you never attempted before? How did you push past your fear to try something new? When it comes to embracing change, most people are not ready to make the leap. Entrepreneurs seem to be that crazy bunch that buck the trend and go out on a limb to start something new. If you have a strong enough will to keep you pursuing your dreams - your options are endless! So what are you waiting for? Dig deep and learn from the likes of Thomas Smale - you can hear more of his story by listening to this informative episode of The Amazing Seller! 

Don’t get too ahead of yourself!

How do you handle stress and challenges? Do you like to attack them head-on, or do you like to sit back and figure out the best approach? Let’s face it; business leaders can quickly find themselves sidetracked when it comes to their business. From lofty goals of selling the business to the day to day responsibilities - it’s critical to stay focused on what really matters. If you want to build a business that you sell, you’ve got to build a business that makes money! Tune into this episode of The Amazing Seller to hear from business selling expert, Thomas Smale; you don’t want to miss it! 

Building external channels

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of building external channels for your brand. Time and time again, Scott has been approached by sellers who were making a profit one day and then woke up the next to find that Amazon had shut them down! If you take the time and invest in your business by building external channels like YouTube, Facebook, and others - you’ll future-proof your brand. Discover more helpful tips like this one by listening to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes his guest, Thomas Smale. 
  • [9:15] How did Thomas get started buying and selling domain names? 
  • [15:50] Start something that makes money! 
  • [27:30] It’s all about putting your business in the best position to sell. 
  • [32:00] How important are a business’ external channels to a buyer?
  • [39:40] What does it look like to sell a business for one million dollars? 
  • [44:40] Scott runs through his plan for building a business to sell. 
  • [55:00] What would Thomas do if he were to start a business to sell today? 
  • [58:20] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS735.mp3
Category:general -- posted at: 1:14am EST

TAS crew, you are in for a real treat for this episode! Continuing his drive to bring sellers like you helpful insights and lessons from the ecommerce world and beyond, Scott welcomed his friend, Greg Mercer from Jungle Scout back to the podcast. In his conversation with Scott, Greg opens up about product listing optimization, how to use data to beat your competition, what it takes to navigate PPC costs, and much more. You don’t want to miss a minute of this powerful episode of The Amazing Seller featuring Greg and Jungle Scout! 

Follow the data

Have you ever met someone who tried to convince others that they had a sixth sense when it came to business? Did you believe them, or do you feel like they were full of it? On this episode, you’ll hear from business leader and data analyst, Greg Mercer. Greg doesn’t just leave the ins and outs of his business up to guesswork - he follows the data, and so should you! Feelings and intuition and only get you so far; there comes a time when you need to hunker down and follow the direction the data is taking you. To hear more about this vital topic from Scott and Greg, make sure to tune in to this episode of The Amazing Seller! 

Tools designed with you in mind

Do you have a favorite tool that you like to use each day that makes your job easier? Some professionals love to have an expensive chair to be comfortable at their desk; others invest in a nice car that they have to use as a road warrior. As you advance in your career, the more critical it will be for you to have the right tools that empower you to accomplish your goals. Greg Mercer founded Jungle Scout in 2014 as the solution to finding great products to sell on Amazon. Since launching as the first Amazon product research tool on the market, they have carved their place as the go-to tool for novices and power-sellers alike. Learn more about Jungle Scout by listening to this episode featuring Greg’s story! 

Optimizing your product listing 

Let’s face it, as an ecommerce seller you need every advantage you can get your hands on to stay in front of your competition. Did you know that something as simple as optimizing your product listing could take your brand to the next level of growth? It’s true! From producing the right product pictures to choosing the best keywords in the title - there are things big and small that you can do right now to up your game! What do you have to lose? Take the time to hear Greg Mercer out and learn what Jungle Scout has to offer - you won’t regret it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Greg Mercer joins Scott and shares his Brand Accelerator Live impressions. 
  • [8:20] How to compete in a crowded market. 
  • [14:15] Scott and Greg talk about the suite of tools that Jungle Scout offers. 
  • [21:00] How do you navigate PPC costs? 
  • [25:00] The benefit of using keyword research. 
  • [27:10] Tips for optimizing your product listing. 
  • [34:30] Greg talks about split testing a product. 
  • [38:00] Closing thoughts from Greg. 
  • [43:00] Parting words from Scott. 

 

Direct download: TAS734.mp3
Category:general -- posted at: 3:00am EST

Do you have critical questions about your business that you’ve been dying to get an answer to? Maybe there is an answer to a question that a fellow TAS follower asks that could unlock your brand’s potential for growth? Good news, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear an extra special version of Ask Scott recorded LIVE at Brand Accelerator Live. You’ll want to pay close attention to all the questions asked and to Scott’s helpful answers - grab pen and paper - you are going to need it! 

Start giving it away 

Let’s face it; life as a small business owner is not easy. What can sellers like you do to cut through the complexity and zero in on a more productive path? According to Scott, it all comes down to giving roles and responsibilities away. Too often, small business owners get so invested in their business that they fail to build a team and free up their time to focus on other priorities in the business. Scott encourages sellers like you to start thinking of ways you can pass off your responsibilities in your brand to virtual assistants. To hear more about this crucial topic, make sure to listen to this episode of The Amazing Seller! 

Why customer service is key

What do you do when your product listing has over 400 reviews with a large majority of those reviews being negative? Do you shut everything down and try to start over? Is there any wisdom in reaching out to those buyers to make things work? Scott says that the best ways to put your business in a position for long term growth is to make customer service a high priority. Don’t fall for the temptation to do things the easy way - do the hard thing and go above and beyond - it makes a difference!

How do I get more money out of my brand? 

As a business leader, the one thing you want to see more of is profit. How can sellers like you up your game and increase your profit margin? Just walk away. Seriously! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a thriving and successful brand. Part of the brand-building process is planning for the end! Tune into this episode of The Amazing Seller as Scott explains how sellers like you can lay the groundwork now to a successful business sale in the future!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:10] Todd’s question: When should I switch from sending traffic to Amazon? 
  • [4:00] Dave’s question: How do I expand my team and free up my time? 
  • [8:00] Ava’s question: What does it take to cut through the overwhelm? 
  • [10:50] Rowan's question: How do I deal with the Chinese tariff challenges?
  • [14:00] Dan’s question: What do I do when I have negative reviews on my listing? 
  • [18:50] Question: How do I make a profit with my brand? 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS733.mp3
Category:general -- posted at: 3:00am EST

How in the world does something go from just a good idea to become a bankable business brand? If you’ve been around the TAS community for very long, you know that Scott is making a shift in his approach to helping business leaders like you build a future-proof brand. On this episode, you’ll hear from Scott as he introduces a coaching call he aired earlier this year. In his conversation with Chris, Scott explains the value of building an email list, how to create content for your audience, how to establish credibility, and much more. You’ll want to pay close attention to this informative and helpful episode of The Amazing Seller! 

The value of LIVE events 

As an ecommerce business leader, chances are you working hard to save or invest every penny you earn back into your business. While some sellers are wary about putting in the money to attend live events – Scott has gone all in! Not only does Scott attend live events – he hosts them too. From informal meetups and workshops to the very first official Brand Accelerator Live event that he hosted last month – Scott believes that live events can make all the difference. If you are on the fence about attending a live event – this is the episode for you! 

Email list building is the future 

If you’ve heard it once here at TAS, you’ve heard it a million times – you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list – get started! If you do have an email list – make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller!

Leverage your knowledge!

Do you have specialized knowledge or passion for a niche topic? Is there a way you can leverage your expertise to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skillset to build a brand. Chris’ wife works with children who need speech therapy – Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set – make sure to listen to this episode!

Why you need action steps 

It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change - chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Revisiting a coaching call session. 
  • [6:10] Chris shares his perspective and why he decided to meet Scott. 
  • [10:10] What does Chris’ wife’s career look like? 
  • [14:20] Tips for creating engaging video content. 
  • [20:30] Planning out content creation.
  • [28:50] Why you need to focus on building an email list. 
  • [32:30] How to get your audience to self-identify. 
  • [35:50] Establishing credibility. 
  • [39:40] Scott gives Chris some helpful action steps. 
  • [49:00] What it would look like to take Chris’ brand to the next level. 
  • [53:50] How using a Facebook pixel works. 
  • [59:20] Scott and Chris wrap up their conversation. 
  • [1:01:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS732.mp3
Category:general -- posted at: 3:00am EST

Is your ecommerce business headed in the right direction? What have you done lately to invest in your personal and professional growth? On this episode of The Amazing Seller, you'll hear from Scott as he provides a sneak peek at the audiobook intro of his book, "The Take Action Effect." In his special episode, you'll learn why money is always the answer, what it takes to get unstuck, how to stay focused on what really matters, and much more. You'll want to have pen and paper ready for this fascinating episode! 

Isn't money the point? 

What is the big idea that keeps you getting out of bed in the morning? Why do you keep working so hard each and every day? Are you trying to reach a certain financial goal? Take it from someone who has been there; it's not about the money! Scott was putting in the time working with his father in construction bringing in the money, but at what cost? While the money was good, the time away from his family was putting a bitter spin on the who situation for Scott. At the end of the day, you have to decide what is it that will keep you going - often that answer isn't money. Learn more about his critical topic by listening to this episode of The Amazing Seller! 

Getting unstuck

Do you ever feel like you are stuck in your career? You've put in the hours, and you've mastered your craft, but you don't have anywhere else to go - you hit your ceiling. How do you go from stuck to unstuck? Do you keep trying and wait for something to budge? Take a step back and look at how far you come! Did it take hard work and overcoming challenges to get where you are today? Of course, it did! The future is no exception - you will need to work hard and dig deep if you want to continue to experience sustained success. Get more helpful insights from Scott by listening to this episode of The Amazing Seller - you don't want to miss it! 

What the Take Action Effect is all about. 

What is with all of Scott's special attention and focused energy on "The Take Action Effect?" Can it really have the impact that Scott is hoping that it will have? According to Scott, the project is all about getting the word out. Years and years ago, when Scott was in the thick of the struggle to get his business off of the ground - it was this message of delivering value and taking action that kept Scott going. What Scott teaches isn't just some theory that he hopes will work - he's seen it work in action! Take Scott's lessons and put them to the test, what are you waiting for?

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:35] The audio introduction to, “The Take Action Effect.” 
  • [10:00] Is money really the answer? 
  • [12:00] You have the ability to get unstuck. 
  • [15:40] The grass isn’t always greener on the other side. 
  • [18:00] What is the Take Action Effect? 
  • [21:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS731.mp3
Category:general -- posted at: 3:00am EST

If you want to be a successful business leader, you need to know how to overcome both professional and personal challenges that come your way. Learning the skill set to problem solve and improvise is key to the effectiveness of any business leader. On this episode of The Amazing Seller, you’ll hear from Scott as he provides some helpful takeaways from Brand Accelerator Live, what he learned about himself over the last year, the value of mapping your growth, and much more! Have pen and paper ready; you don’t want to miss a minute of this fascinating episode! 

Overcoming doubts

Don’t you hate it when you start doubting yourself and your abilities to build an ecommerce business? Even some of the most successful business leaders still struggle with reoccurring thoughts of doubt and insecurity. From the early days of planning his book and Brand Accelerator Live, Scott experiences an intense amount of doubt creeping in. Instead of letting that doubt and insecurity about the book and the event fester, Scott took a positive step in the right direction and got an outside perspective. Once he connected with his book coach and his TAS team - Scott was back on the right track. What can you learn from Scott’s story? Tune into this episode of The Amazing Seller to hear more! 

Map your growth! 

When was the last time you stopped and took a moment to appreciate how far you’ve come? Let’s face it; most people are terrible at marking positive moments of growth. We are far more likely to point out our failure and setbacks than we are to celebrate small wins we’ve made along the way. If you want to have a healthy mindset and a positive outlook in life and business, you need to start mapping your growth. Why not grab a notebook or a calendar and start jotting down the positive steps you’ve made? Before you know it, that notebook will be filled with notes of inspiration! 

Leverage your skill sets

Do you ever find yourself wondering if all this ecommerce brand building will really be worth it? What if you pour all this time and energy into your business and it fails? At the end of the day, no matter how hard you fall - you can learn from it. Scott’s life isn’t filled with perfect steps and zero setbacks - at times, it has been a real struggle. One of the things that sets Scott apart from most business leaders is his commitment to keep learning and leveraging his skills. You’ll often hear Scott say that he can use and adapt almost any of his skills he has picked up along the way. Make sure to listen to this episode of The Amazing Seller to hear more helpful lessons from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:45] A personal story from Scott about overcoming self-doubts. 
  • [9:45] Make sure to map your growth! 
  • [13:00] Why Scott was so happy to sign copies of his book. 
  • [16:00] Know your story and leverage your skill set. 
  • [19:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS730.mp3
Category:general -- posted at: 3:00am EST

Did you catch Monday's exciting news? Scott's a published author now! As you can imagine, Scott was thrilled at the response to his announcement at Brand Accelerator Live and from TAS followers who sent a message of support following Monday's announcement. On this episode of The Amazing Seller, you'll hear from Scott and Chris as they dive into the behind the scenes process and inspiration for Project Take Action Effect. You'll want to pay close attention to this one - Scott and Chris drop some helpful insights that you don't want to miss! 

Why write a book? 

With all of the options to reach a following out there, why did Scott decide to publish a book? This might come as a shock to you but - authors don't make very much money from writing a book! Scott didn't write a book to get more money - he wrote his book to make a connection with leaders like you. If you haven't yet - make sure to grab your copy of "The Take Action Effect" - you can find the link to order your copy in the resources section at the end of this post. 

The end goal 

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take your business to the next level of growth. While much of Scott's insights and lessons revolve around how to improve your ecommerce business - lately he's been focusing on the bigger picture. Don't let yourself get so caught up in the next tip or hack - take some time to zoom out for a minute! You can learn more from Scott and what he's trying to accomplish with his new book by tuning into this episode of The Amazing Seller! 

Helping others get "Unstuck" 

Let's face it - no one likes to get stuck anywhere. You get stuck at work; you get stuck in traffic, rarely do you get stuck doing something fun. What if you could go from stuck in your business and life to unstuck? What would that mean for you and your family? Scott's passion in this next phase of his career is to help leaders like you get unstuck. Drawing on his own experience of successes and setbacks - Scott encourages you to learn the lessons he had to learn the hard way. 

Don't be afraid to ask for help! 

Let's face it - business leaders are often a stubborn bunch. How do you get someone so focused on building something from the ground up to reach out and ask for help when they need it? Scott came to the point where he wanted to expand his message and get his unique perspective out to a broader audience. Then the doubt started to creep in. He was so sold on this idea to write a book to help others that he decided to do the hard thing and reach out to a book editor who could help him reach his goal. Learn more about Scott's book writing process and more by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Why did Scott write his book? 
  • [7:40] It’s not about the money, it’s about making a connection. 
  • [10:45] Are you working on your business or in your business? 
  • [17:15] Why Scott chose to work with a book coach. 
  • [22:00] Helping people get “Unstuck.” 
  • [33:00] The take action moments that took Scott this far. 
  • [44:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS729.mp3
Category:general -- posted at: 3:00am EST

This is it - the moment that Scott has been building up to for the last year. He's been tirelessly working to put a project into the world that is consistent with who he is and what he wants to accomplish. On this episode of The Amazing Seller, you'll hear from Scott as he gives a background story for context, explains how his story has impacted the lives of others, and of course - the big reveal! You'll want to pay extra close attention to this exciting and special episode coming to you on the heels of Brand Accelerator Live! 

Setting the stage 

If you've been part of the TAS community for very long, you know that Scott has quite the compelling story. From his days working construction with his father to his early days selling on Ebay - Scott's story has been anything but boring. Through all of Scott's successes and challenges - one thing stood out from all the rest - family. Scott's family was the motivator that got him into and then later out of the construction business. He wanted to provide for his family, and he wanted to spend time with his family - these two things are at odds with each other - right? Wrong! Scott soon created a path that would allow him to spend time with his family and provide a comfortable life for them at the same time. 

Growing in confidence

While Scott knew he was a competent construction worker - he realized that he did not want to spend 60 hours or more at the job site each week. Scott's skill set he built while working with his father was the key to give Scott the confidence he needed to go out on a limb and try something new. Something new started as a photography business that Scott created with his wife, Lisa. The company grew for a while and then Scott discovered new opportunities to make an income that would provide for his family - ecommerce. 

The Amazon Guy

As many of you know - Scott learned the ins and outs of the ecommerce world over several years of retail arbitrage and selling on Amazon and Ebay. Before long, Scott decided to take the insights and lessons he learned from his own experience and offer them to the rest of the ecommerce industry. After several years of The Amazing Seller podcast, Scott became known as "The Amazon Guy." While Scott is proud of the work he's done with TAS - he started to kind of chafe against getting pegged as "The Amazon Guy." He knew that his story had so much more potential to impact people beyond the scope of the ecommerce industry. 

The next chapter 

All of the backstory and building has come to this - the big reveal! Listening to the audio, you really get the sense that Scott is BEYOND excited to share this news and the next chapter with the TAS community. 

Scott is now an AUTHOR! He is happy to announce the launch of his new book, "The Take Action Effect: Proven Steps to Build a Future-Proof Business & Create Your Ultimate Freedom." 

In this book, Scott shows you how to discover the path to freedom. You'll learn how to break through the limitations of your job, read the stories of people like you who have gotten themselves unstuck, and discover the action plan that will bring you the freedom and flexibility you've been looking for.

You can learn more about Scott's book and how to grab your copy by visiting the link in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] A backstory from Scott about opportunity, loss, and taking action.
  • [18:00] Building a business from the ground up. 
  • [20:20] Confidence is power! 
  • [25:00] Bad news and copyright challenges. 
  • [30:00] Learning through failure. 
  • [35:30] Scott’s big reveal! 
  • [39:00] Scott’s editor, Branan joins him on stage. 
  • [44:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS728.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to take your ecommerce business to the next level of growth? What areas do you need to focus on to accelerate growth in your business? If you need a little push to get the momentum going - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower, the value of testing things as you go, and much more. You’ll want to have pen and paper for this informative episode! 

Connect with people! 

Do you have a group of people that you love to connect with? When was the last time you spent meaningful time with the people who matter most in your life? Too often, business leaders can get so focused on their business that they fail to develop and strengthen their relationships. Don’t let that happen to you! Remember that the best asset you have is your ability to connect with other people - hone that skill. To learn more about the value of connecting with people, make sure to listen to this episode of The Amazing Seller! 

Test as you go 

How do you know that a certain strategy or method will work in your business? You can learn from the experience of other business leaders who have gone before you or you can learn and test as you go. Some leaders like to soak up as much wisdom from other leaders as they can, and others just want to go the personal experience route. Scott encourages a healthy hybrid of both methods - learn from others and learn by taking risks. Hear Scott expand on this topic and more by tuning in to this episode of The Amazing Seller! 

Keep delivering value

Let’s face it - no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact - people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why your feedback matters and Scott’s thought of the week. 
  • [7:45] Question: How should I launch to my email list I’ve built? 
  • [13:00] Make sure to test things as you go! 
  • [17:20] Scott’s answer to Chris’ question. 
  • [22:00] Don’t let your foot off of the gas - keep delivering value! 
  • [24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS727.mp3
Category:general -- posted at: 10:43pm EST

What would it mean for your ecommerce business if you received a clear blueprint that explains how to set up a sustainable brand? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Brand Accelerator Live, goes over the PACE method, helpful questions you can ask yourself, and much more. Don’t leave your brand-building efforts up to guesswork - learn from someone who had been there before! Tune into this episode as Scott shares some helpful information that you don’t want to miss! 

Asking the right questions

Did you know that one of the best ways to get to the heart of a situation is to ask questions? Any good councillor or investigator knows that asking questions is a valuable tool. Have you honed your question asking abilities? If you want to keep a close tab on your business - get in the habit of asking yourself tough questions. Why not set a time each quarter or year where you take a deep dive into your business, asking tough questions in the process? Make sure to catch this episode of The Amazing Seller as Scott gives several helpful questions you can address in your business! 

PACE recap

What is the story behind the PACE method? Why is Scott so convinced that this method works so well? The PACE method isn’t just theory - it’s a method that Scott developed and utilized in a brand he built from the ground up. Here is a brief recap of what PACE stands for: 

P - Preparation and Foundation

A - Attention in your market

C - Cultivation to connect with your market

E - Expansion to grow and scale your business

You can catch Scott expand on each stage of PACE and provide questions specific to each stage by tuning into this episode of The Amazing Seller. You don’t want to miss it! 

Brand Accelerator Live

If you’ve been around the TAS community for very long, you know that Scott is pumped up about Brand Accelerator Live! He has poured a lot of time and energy into Brand Accelerator Live, and he wants to give everyone an opportunity to learn from the high-quality content that is shared there. You can check out the resources section at the end of this post to learn more about Brand Accelerator Live, future events, and how to get recorded sessions. As always - don’t forget to drop Scott a line and leave a review for the show wherever you listen to your podcasts! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] The preparation and foundation stage. 
  • [7:00] How to grab your target audience’s attention. 
  • [9:45] Cultivating your relationship with your audience. 
  • [12:00] Expanding your brand. 
  • [15:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS726.mp3
Category:general -- posted at: 12:07am EST

What would you pay to get in the room to learn from an email copywriting expert? What are brand building tips and insights from successful leaders worth to you? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Mike Kim. In his conversation with Scott, Mike talks about the different “Seasons” of business, what it takes to make a splash, how to succeed at writing email copy, and much more. Have pen and paper ready - you don’t want to miss a minute of this powerful episode featuring Mike Kim! 

What “Season” are you in? 

If you had to describe the stage of growth your business is currently in using the four seasons of the year - how would you describe it? Are you in the throws of spring where everything is growing and blossoming or are you in the winter season where it’s time to slow down and plan for the long haul? According to Mike Kim, businesses go through cyclical periods of ebbs and flows. Tune into this episode of The Amazing Seller to hear Mike and Scott discuss the seasons their businesses are in and how sellers like you can do the same! 

How to make a splash!

As a business leader, you want your brand to make a splash every day, right? Wrong! If you are making a splash in your industry every day - you are going at an unsustainable rate. In order to have a healthy business model, you need to think strategically - play smarter, not harder! Mike Kim stresses the value of carving up your year into three, four-month segments. Dividing up your year into three segments allows you ample time to craft, build-up to, and deliver a compelling splash for your audience. To hear more from Mike on what it takes to make a successful splash in your industry, make sure to listen to this episode of The Amazing Seller! 

Why your email list is your best tool 

Did you know that your email list the best weapon in your business arsenal? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build up a robust email list. Scott is not the only voice out there highlighting the value of an email list - Mike Kim is a huge advocate too. According to Mike, you could take away all of his social media channels and his website, but if he still has his email list - he’ll be in business. Can you imagine saying the same for your business? Learn more about building an email list and writing compelling email copy by Mike Kim on this episode! 

Stand up for yourself!

Let’s face it - the business world is not for the faint of heart. You need to have thick skin and a ton of common sense if you have any hope for long-term success in the ecommerce industry. Too often, business leaders are too shy about promoting their brand and making a big deal about what they have to offer. Then there is the other side of the coin where business leaders get too confident and cocky - that approach turns buyers away. What is the best approach? Listen to this episode of The Amazing Seller as Scott and Mike Kim discuss the topic of publicity and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Mike Kim joins Scott on the podcast. 
  • [7:00] The different “Seasons” in business. 
  • [9:45] Mike talks about making a “Splash.” 
  • [20:15] Why you should become an expert at writing email copy. 
  • [28:00] Crafting the right subject line. 
  • [39:00] Publicity shouldn’t be a bad word. 
  • [46:30] How to connect with Mike. 
  • [54:40] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS725.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to attack the weekend? What are your plans to move your ecommerce business forward? Have you identified areas that need your attention? If you need a little push to get things going - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update about Brand Accelerator Live, answers a question from a TAS follower like you, and much more. Make sure to pay attention - Scott covers some helpful information that you don’t want to miss! 

Do you have a Facebook page set up? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you grow your following. One of the best ways to grow your following is to create a Facebook page for your brand. Too often, sellers get really excited and set up a Facebook group, but they don’t take the extra step to set up a Facebook page. You need a Facebook page because that tool allows you to run ads to grow your following. Learn more about the value of creating a Facebook page by tuning into this episode of The Amazing Seller! 

Don’t forget to follow up! 

Did you know that you could be leaving money on the table when it comes to your ecommerce business? It’s true! You might be surprised at the number of ecommerce business leaders who fail to take the time to follow up with people. Remember what Scott always says - customer service is critical! If you want your email list to grow, you’ve got to do everything you can to give people opportunities to join your contest or giveaway. Just because they didn’t sign up for the first round of giveaways doesn’t mean they aren’t interested! What do you have to lose? Create a follow-up method and see what happens! 

People connect with people, not brands

When was the last time you felt like a brand really cared about you? If you are like most people, the answer to that question is, never! Do you think that your brand will be any different? If you want to create a following that will fuel the growth of your brand, you’ve got to be willing to engage people on a human level! If you ask a question to your email list - don’t give them canned responses - reply like a human. Little tips like this one can make all the difference. If you are ready to put in the work - listen to this episode to learn more from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Question: What do I post in my FB group to get them on my email list? 
  • [10:45] Why you need a Facebook page for your brand. 
  • [14:15] Don’t forget to follow up! 
  • [16:20] How to keep the conversation going. 
  • [21:15] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS724.mp3
Category:general -- posted at: 3:00am EST

As you build your ecommerce business, should you focus on the brand, an email list, content, or a mix of all three? Have you figured out your strategy for long-term growth yet? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a hybrid model that can help sellers like you take your business to the next level of growth. If this model sounds familiar, that’s the point! Scott has been sharing a version of the hybrid model for a while now. A helpful place to start understanding this model with real-world examples is TAS episode #717 - you can find the link in the resources section at the end of this post. 

Content is KING

When was the last time you went to Google to find an answer to a question or to get more information on a topic? If you are anything like the average American, chances are you’ve searched Google recently. How about YouTube? The truth is, we are living in an information age where people have resources available at the stroke of a keyboard. Don’t you want your brand to be counted in the number of places people go to get information and solve their problems? If you take the time to create relevant content around your niche market - you’ll find people will come from all corners of the internet to your brand. You can learn more about how content brings in traffic and much more from Scott by listening to this episode of The Amazing Seller! 

Content leads to income

As a small business leader, you want to do everything you can to get the word out about your brand and, if possible, make a profit in the process. What if you could kill two birds with one stone? As you’ve heard Scott repeat time and time again - content leads to traffic which leads to income! A great way to get your business off of the ground and running is to create content, attract traffic, and then monetize your blog. Using this approach, you can validate your product idea without having to spend all the money beforehand! Make sure to tune in to this episode of The Amazing Seller as Scott expands on this topic and much more - you don’t want to miss it! 

Email is NOT dead 

With the rise of Twitter, Facebook, Instagram, and others - the time for email and email marketing is long since dead, right? Wrong! Too many business leaders are convinced that email marketing has gone the way of the dinosaurs - that couldn’t be further from the truth. According to Scott, email engagement - when done right is actually on the rise and one of the best methods sellers like you can use to grow your business. Think about it - when was the last time you checked your email? If you are like most people - the answer is around the start of your day. Why not put in the time and energy to craft a compelling message that your followers will see in their email inbox? What do you have to lose? Listen to this episode of The Amazing Seller to hear Scott explain the value of building an email list and much more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Recapping episode 717. 
  • [9:50] Content is where it’s at! 
  • [12:00] Why you need to know your market inside and out. 
  • [15:00] Keep the content coming - it brings traffic which can bring in money. 
  • [21:30] Scott shares some content creation ideas. 
  • [27:20] The value of email list building. 
  • [30:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS723.mp3
Category:general -- posted at: 3:00am EST

Have you ever had a moment of clarity in your life where everything that seemed important suddenly loses its value and your mindset shifts? How did that moment affect you personally and professionally? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a personal story, gives an update on what to expect at Brand Accelerator Live, explains why email is not dead, the value of knowing your “Why,” and much more. Pay attention - this is an episode you don’t want to miss! 

The day everything came into focus 

When life doesn’t go as you planned, you have two options - resist it or adapt. Are you part of the resist crowd or are you part of the adapt crowd? Scott had built a career working construction with his dad and saw that as his future until life threw him and his family a curve ball. One day, coming home from work - Scott was greeted with the news that his mother had passed away. As you can imagine this news - was quite a shock and impacted the whole family. Scott decided from that moment that his life would be different - he was going to adapt to the challenges that life threw his way. 

Sharing your story 

If Scott’s story about the death of his mother pulled at your heartstrings - you aren’t alone! Scott as bold enough to share that story with his email list and it made a huge connection with his followers. For those who believe that email engagment is no longer effective - it’s likeky because they aren’t doing it right. You can’t just fire off an email and hope it connects - you need to put your personality - your heart and soul into the emails you are sending. To hear more about the power of using email to connect with your followers - make sure to listen to this powerful epsiode of The Amazing Seller! 

Brand Accelerator Live 

Are you ready for a fantastic time at Brand Accelerator Live? You have heard the hype and the hints that Scott has been sharing for months now - this is the month and the day is quickly approaching! If all goes as planned - this event in September is just the start. Scott will be unveiling new areas and projects that he has been working on that will take the TAS experience in a new direction. Tune into this episode of The Amazing Seller to hear from Scott and catch a bit of his enthusiasm - if you haven’t purchased a ticket yet - click the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Why Brand Accelerator Live is going to ROCK. 
  • [6:00] Scott’s moment of clarity. 
  • [12:00] Your brand can help people find a solution and enjoy their life. 
  • [16:20] What was the turning point in your life? 
  • [19:00] Know your “Why!” 
  • [21:20] Email stories can be powerful. 
  • [24:10] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS722.mp3
Category:general -- posted at: 3:00am EST

Where are you on your journey to build your ecommerce business? Are you just getting started, or have you been at it for a while? Wherever you are at on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Scott also gives a special shout out to a TAS follower who took the time to leave an Itunes review for the podcast. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

Give value before you make an ask! 

Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of - but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott encourages sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller! 

Let your list get to know you

Are you nervous about stepping in front of the camera or even putting your name on an email you send out to your list? If that sounds like you, you aren’t alone! While you might be tempted to keep your identity anonymous - the truth is - people don’t connect with a brand, they connect with a person! If you want your ecommerce business to build a following, you’ve got to either let your personality shine through or connect with someone like a spokesperson who can make that connection for you. Get Scott’s full take on building your brand with your personality front and center by listening to this episode of The Amazing Seller! 

Join the community

If you’ve just joined the TAS community, welcome! If you’ve been part of the community for some time now - Scott wants to extend to you his sincerest gratitude. This community is more than a podcast and more than a resource; it’s about helping men and women like you take control of their future by building a brand. In the resources section at the end of this post, you’ll find links to share your story, ask Scott a question, and more. Please reach out with your questions and share your story - this place was created with you in mind! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott’s thought of the week - give value before you ask.
  • [11:25] Question: Can and Should I Send Emails to My List Anonymously?
  • [14:00] Let people get to know you! 
  • [18:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS721.mp3
Category:general -- posted at: 3:00am EST

Do you think your business is in good shape to handle whatever challenges come your way? Don’t be so quick to say, yes - there are likely key steps you are missing! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Robert Wright. In his conversation with Scott, Robert explains how he got his start as a lawyer, what it takes to protect your ecommerce business, why he’s excited to participate in Brand Accelerator Live and much more. Have pen and paper ready - you don’t want to miss a minute of this informative episode featuring Robert! 

Protect yourself

If you received a notice in the mail that you were violating the copyright of another person’s business, would you know how to respond? Better yet - would your business be protected if they decided to sue you for all you are worth? Chances are the answer to that question is no. Thankfully, there are amazing leaders like Robert Wright, who have put together easy to use solutions that sellers like you can use. The first step Robert stresses are to make sure you have a solid wall between you and your business - you can do this with an LLC. Don’t assume everything is fine if you’ve filed all the right paperwork though! You can learn more about this process from Robert by listening to this episode of The Amazing Seller!

Bulletproof your brand

Beyond preparing an LLC for your business - you also need to make sure you register your brand name as a trademark. Too often, business leaders will look up a domain name or file their LLC and think everything is good to go - don’t let that happen to you! Do you have your brand name registered as a trademark? If not - you need to make that your action step ASAP. If you are ready to dive deeper into the topic of trademarks and bulletproofing your brand - tune into this episode of The Amazing Seller to learn more from Robert’s expert perspective!

Weaponize your work 

If you buy it, you own it, right? Not so fast! Don’t assume that just because you hired someone to take pictures of your product that you own the copywrite to that work. If you want to set up your brand for longterm success, you’ve got to be willing to weaponize your work. If you are dealing with freelancers, you need to have a “Work for hire” agreement. Don’t open your business up to unnecessary risk - heed Robert’s advice! Listen to this episode of The Amazing Seller as Robert expands on this topic and much more in his conversation with Scott. 

Safeguard your sales

Are your sales safeguarded? How do you know? If you don’t have a plan to safeguard your sales - you are opening yourself up to way too much risk! Do not assume that all of your bases are covered - one of the worst things you can do according to Robert is to set your plan in place and forget about it. If you want to succeed as a business leader - you need to make sure that you are regularly coming back to your strategy and re-evaluating it. Hear more about safeguarding your sales and other helpful insights from Robert by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott welcomes his guest, Robert Wright. 
  • [8:00] What led Robert to his career as a lawyer? 
  • [18:20] Business is WAR. 
  • [20:00] Why you need to create a wall between you and your business. 
  • [26:20] It’s not too late to course correct! 
  • [29:20] Making your business bulletproof. 
  • [44:00] If you buy it, you own it, right? 
  • [50:00] What it takes to safeguard your sales. 
  • [55:00] Closing thoughts and how to connect with Robert. 
  • [57:20] Final thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS720.mp3
Category:general -- posted at: 3:00am EST

What can sellers like you do right now to make your business a valuable asset that will attract sellers when the time comes? Imagine what it would be like walk away from your business with the cash you need to pursue your next project? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Joe Valley from Quiet Light Brokerage. In his conversation with Scott, Joe opens up about what buyers look for in a business they want to buy, how to put your business in the best position to sell, what type of ecommerce businesses sell, and much more. You’ll need pen and paper for this helpful episode! 

What factor does size play? 

Only big-name businesses like NBC or Comcast get sold and purchased by investors, right? Wrong! It’s not about the size of the business; it all comes down to the value of the business. Joe Valley says that most business leaders don’t know the value of their business. Do you know the value of your business? If you want to one-day exit your business, you’ve got to have a good idea of how much your business is worth. To hear more about selling your business in the future, make sure to listen to this episode of The Amazing Seller! 

How to best position your business 

Let’s get down to brass tacks, what is it that attracts sellers to a business? What can ecommerce business owners like you do right now to make your business attractive to future buyers? According to Joe Valley - the primary aspect that most sellers miss is accounting. Too many ecommerce business owners don’t keep a good handle on their numbers and a clear accounting of their assets. Don’t let that happen to you! Make sure you keep clear and detailed records, so your business is operating above board. Learn more about the factors that buyers are looking for by listening to this episode of The Amazing Seller! 

Content sites are popular!

You can probably imagine which businesses are popular and attractive to investors. These are the businesses that are virtually turn-key operations where you don’t need much knowledge to keep the money coming in. To Scott’s surprise, Joe reported that content sites like the ones Scott encourages sellers like you to build are extremely popular right now. If you can reach a niche audience and get them to keep coming back to your site - you’ve just displayed market validation. You can go even deeper with this topic by listening to Scott’s fascinating conversation with Joe Valley on this episode of The Amazing Seller. 

Be ready for risk

Let’s face it - selling a business and buying a business isn’t for the faint of heart. The buying and selling process is a tough one to navigate - that’s why there are great organizations like Quiet Light Brokerage who are ready to help buyers and sellers like you. One thing that you need to be ready for is risk. If you hate risk and avoid it at all costs - you’ll need to change your mindset. Joe has buyer and seller horror stories, but thankfully, they are few and far between. To hear more about addressing risk and what the buying and selling process looks like - make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [7:00] What size should your business be before you think about selling it? 
  • [12:45] Joe talks about what sellers are looking for. 
  • [18:00] How do you factor in adbacks and come up with a multiple? 
  • [22:30] Building relationships with buyers and sellers. 
  • [25:20] The danger of buying a business that is too young or too small. 
  • [33:00] Are content sites profitable and worth the investment? 
  • [37:00] Closing thoughts from Joe and how to connect. 
  • [39:00] Final thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS719.mp3
Category:general -- posted at: 3:00am EST

It's that time of the week again! Get your weekly dose of energy and passion as Scott takes on questions from followers like you. It's time for another session of Ask Scott here on The Amazing Seller! On this episode, you'll hear from Scott as he gives a Brand Accelerator Live update, shares a Big Announcement, goes over his thought of the week, and so much more. You'll want to pay attention to this episode - have pen and paper ready! 

Big Announcement

If you 'vee been around the TAS community for very long, you know that Scott is passionate about helping sellers like you learn from the best strategies and leaders. Delivering on his promise to make Brand Accelerator Live a worthwhile event, Scott is happy to announce that business coach and personal friend Jamie Masters will be joining the stage for Brand Accelerator Live in September! Jamie will bring her signature insights and unique perspective that will help sellers like you take your brand to the next level of growth. To hear more about this exciting development, make sure to tune in to this episode of The Amazing Seller! 

Trust your gut

As a business leader, you are likely consuming all the leadership and business books that you can get your hands on. If you are really fortunate - you also have taken the opportunity to attend events like Brand Accelerator Live! As good as books and live events are - they are no replacement for your gut instinct. Too often, business leaders forge ahead ignoring their gut feeling to go in a different direction. Don't let that happen to you and your business! Learn to listen to and recognize your gut feelings and weight them with solid advice from leaders you trust. Make sure to listen to this episode of The Amazing Seller to hear from Scott about trusting your gut. 

How to reduce abandoned carts

Have you ever wondered what it would take to convert abandoned carts to product sales? Is there some magic formula that only high-level brands know about? No! With some simple steps - you can put your brand on track to turning abandoned carts into sales! According to Scott, there are a few things you can do to boost buyers confidence in your checkout process. 

  1. Send email follow-ups to your abandon carts. 
  2. List your phone number on the checkout page. 
  3. Feature testimonies from your customers. 
  4. Get legitimate badges that showcase your credibility and safety. 

You can hear Scott launch into his full breakdown, describing what it will take to get prospective buyers to follow through and purchase by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Big Brand Accelerator Live Announcement! 
  • [7:45] Scott’s thought of the week. Trust your gut. 
  • [10:40] Question: How do I convert abandoned carts into sales? 
  • [14:00] How to establish credibility and reduce abandoned carts. 
  • [16:50] Email follow-ups work! 
  • [19:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS718.mp3
Category:general -- posted at: 3:00am EST

Wouldn't it be nice to have a private coaching and strategy session with a seasoned business leader like Scott? What would you ask him to take a look at in your business? On this episode of The Amazing Seller, you'll hear from Scott as he welcomes his guest, Dawn. In her conversation with Scott, Dawn opens up about how she got started as an ecommerce seller, why she decided to participate in the 5-Minute Pitch, challenges she has had in her business, and much more. You'll want to pay close attention to this episode of The Amazing Seller! 

Cat in the box 

What in the world is "Cat In The Box?" It's quite the innovative brand created and run by entrepreneur, Dawn La Fontaine. Dawn aims to capitalize on the $1B pet industry by creating gorgeous cat accommodations that create a safe place for the pets, while also getting rid of the less appealing shipping boxes lying around the house. As you can see - Dawn followed Scott's method of niching down and finding a specific target market to engage. What can you learn from Dawn's story? Tune into this episode of The Amazing Seller to find out more! 

Creating a great product

How do you take something that sounds like a great idea and actually bring it to the marketplace? Spoiler alert: It's not an easy task! From finding the right manufacturer to making sure the margins are just right so you can make a profit - manufacturing can be the hardest part for many ecommerce sellers. Dawn caught a huge break when she found a local manufacturer who would make her product at a reasonable cost. To hear more about how Dawn's manufacturing experience went and what she learned from it - listen to this episode of The Amazing Seller! 

Using social media 

How important are social media channels to the growth of your business? Have you been leaning heavily on your social media channels, or are you just starting to consider how to use them to promote your brand? By posting a video of a cat in a box - Dawn was able to engage over 900 people on Pinterest! In their conversation, Scott encouraged Dawn to forgo linking to her product and instead focus on getting people engaged with the content she has to offer. Hear how Dawn responded to that suggestion from Scott and much more by listening to this episode of The Amazing Seller! 

Room to improve

How do you handle criticism or constructive feedback? Do you lean into advice you get or are you so focused on doing things your own way that you aren't willing to change? If you want to succeed as an ecommerce seller and a brand-building - you need to be willing to course-correct and heed the advice of others. You don't want to listen to everyone's advice - make sure you have a few trusted voices in your corner that you can turn to when things get challenging. Listen to this episode of The Amazing Seller as Dawn serves as a great example of a seller who is ready and willing to learn from an expert!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Dawn from Cat in the Box joins Scott on the podcast. 
  • [4:45] Dawn talks about her background and how she got started in ecommerce. 
  • [9:10] Where did the idea for Cat In The Box come from? 
  • [15:20] Validating content ideas and coming up with new ones. 
  • [18:30] How did Dawn go about creating her product? 
  • [24:50] Scott gives some feedback on Dawn’s business and marketing efforts. 
  • [37:40] Breaking down traffic and leveraging channels like Pinterest. 
  • [47:45] Dawn and Scott talk about product sales. 
  • [50:15] Dawn shares how much the Five Minute Pitch experience impacted her. 
  • [57:50] Advice for sellers just starting out. 
  • [1:00:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS717.mp3
Category:general -- posted at: 3:00am EST

What does it take to create compelling content that keeps people coming back to your site? Can you imagine how consistent traffic to your site would impact your business? Good News! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Toni Anderson. In her conversation with Scott, Toni opens up about how she got started in ecommerce, what led her to focus on developing a blog, how she kept up with content creation, plans for the future, and much more! Have pen and paper ready - you don’t want to miss a minute of this fascinating episode featuring Toni’s story! 

Getting started on Ebay

If you’ve been around the TAS community for very long, you know that Scott got his ecommerce start on Ebay in the early 2000s. Come to find out, back in the day - Toni Anderson also got her ecommerce start selling on Ebay. As they reminisced about selling on Ebay - Scott and Toni realize how that early experience really impacted their growth as entrepreneurs and brand builders. To hear more about the lessons Scott and Toni learned from selling on Ebay, make sure to tune in to this episode of The Amazing Seller! 

Find your niche!

Have you found your brand’s niche yet? Don’t get stuck spreading yourself too thin and never specializing in any specific market. Chances are if you think you’ve niched down far enough - you still have some room to go! You’ve likely heard Scott talk about finding your niche time and time again - this time he’s got back up! Toni is also convinced that niching down is the best approach for ecommerce sellers and bloggers. Make sure to hear the full conversation between Scott and Tomi by listening to this episode of The Amazing Seller! 

Create at a sustainable pace

Writing for a blog is a little different these days; then it was several years ago. Gone are the days where you need to push out a new piece of content every day - now the name of the game is quality over quantity. This is good news for bloggers and their readers! If the blogging medium is for you - take Toni’s advice and create posts at a sustainable pace that keeps you engaged in the process. Learn more helpful tips like this one from Toni as she joins Scott on this informative episode of The Amazing Seller! 

Take action! 

You’ve heard Scott exclaim the all-important call at the end of every TAS episode to - “Take Action!” Where are you at on your journey? Have you taken action and moved your business forward? If you haven’t taken action yet - it’s not too late. Toni is a huge fan of Scott’s call to action, and she encourages sellers like you to heed Scott’s call. Listen to Toni explain why caused her to take action in her business - let it inspire you! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Toni Anderson joins Scott on the podcast. 
  • [6:10] How did Toni get involved with ecommerce and blogging? 
  • [9:45] Scott and Toni talk about how they got their start on Ebay. 
  • [16:00] Toni explains her approach to blogging. 
  • [20:00] Toni’s content creation tips. 
  • [23:00] Why niching down is so important. 
  • [27:15] How often should you put out content as a blogger? 
  • [29:00] If you don’t like creating content - try something else - like video! 
  • [33:50] How did Toni monetize her blog? 
  • [37:00] What is it like going through a blog audit? 
  • [46:45] Toni teases the topic she is speaking on at Brand Accelerator Live. 
  • [49:40] Closing thoughts from Toni. 
  • [51:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS716.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to attack the obstacles that stand in the way of your business’ growth? What steps are you working on to take it to the next level and move past your competitors? If you are looking for solid advice to jumpstart your weekend - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about Brand Accelerator Live, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

The ripple effect

Did you catch the emotional and gripping voicemail that a TAS follower left for Scott a few weeks ago? In episode 711, Scott featured a really touching message from a TAS follower who has been significantly impacted by Scott’s insights and advice. After sharing that message on episode 711, Scott has seen a ripple effect through the TAS community. Person after person has reached out to express how much that message meant to them and reflected their experience with Scott’s material. This goes to show you that people resonate with you when you take the time to get real with them! To hear more from Scott about his take on the ripple effect, make sure to listen to this episode of The Amazing Seller!

Relationships matter

If you are considering going into a business partnership, there is one, crucial thing that you need to consider - a healthy relationship. If you have any doubts that your relationship will endure even in the most challenging times - STOP! Seriously - relationships are more important than making a buck and building a business. You don’t want to end up with a dysfunctional relationship and a failing business - you’ll get both without a healthy relationship! Tune into this episode of The Amazing Seller as Scott expands on what it takes to build a good business partnership. 

Find what works for you

If you feel like your partnership can go the distance and thrive while you build an ecommerce business together - excellent! Next comes the complicated issues of figuring out who will invest what, how you’ll divide the roles and tasks, and most importantly - the split on the profits. Unfortunately - there is no one-size-fits-all solution when it comes to organizing a business partnership. Scott encourages sellers like you to keep open lines of communication and take it one step at a time - remember - you can always make adjustments along the way. Learn more helpful insights from Scott by listening to this

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:40] Thought of the week: the ripple effect.
  • [8:05] Question: What is the best way to structure a business partnership? 
  • [12:30] Do NOT move forward with a partnership if you don’t have a good relationship. 
  • [15:50] Scott explains how he began his business partnership. 
  • [22:45] It all comes down to trust. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS715.mp3
Category:general -- posted at: 3:00am EST

Have you ever felt like you were limited by your abilities? What did you do? Did you find the resources you needed to push past those limitations? Would you do anything differently in the future? On this episode of The Amazing Seller, you’ll hear from Scott as he reviews some key takeaways from his time at Flynn Con. You’ll want to have pen and paper ready as Scott takes the time to unpack all these helpful insights - don’t miss it!

What season are you in? 

Are you in the winter season of life or the summer season - no - not the actual season but a time of growing and learning or a time of reflection and dealing with challenges? Everyone is in a season of life, and they have to figure out how to navigate it.If you are in a summer season - great! If you find yourself in a winter season - find out what you can learn from it. Each season will bring its helpful lessons - it’s your responsibility to find out what those lessons are. Don’t be a passive player in the world around you - take action! To hear more about this topic from Scott, make sure to catch this episode of The Amazing Seller! 

Use your time wisely

Do you find time management easy, or do you struggle to make the most of the time, you have to work on your business? Too often - business leaders get so distracted by all the options and opportunities that they fail to zero in on a specific goal that will move their business forward. Scott doesn’t want to see that happen to leaders like you! Tune into this episode of The Amazing Seller as Scott shares some powerful insights on time management that he learned from Pat Flynn!

The airport test

Have you ever heard of the airport test? It’s where you imagine what it would be like to run into a person you’ve known but haven’t seen for the last five years. When they ask you the question, “How have you been?” What is your response? Do you sigh and explain that it has been a tough five years, or do you jump at the chance to share your success? Believe it or not, this simple exercise can help you figure out if you are on the right trajectory for your personal and professional life or if you need to make a change. Listen to this episode of The Amazing Seller to hear more Scott! 

Why you need healthy boundaries

Do you have healthy boundaries, or do you struggle to set boundaries for work and relationships? If you struggle - you are not alone! For so many leaders - the answer is often yes - which shows your heart to serve others, but it can also lead you to some significant overcommitment issues. As scary as it might be - Scott encourages leaders like you to start using the word, “no.” Don’t worry - this won’t mean that people will hate you - it will often have the opposite effect. People will begin to respect the boundaries that you’ve set. You can learn more about setting healthy boundaries by tuning into this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott jumps into his review of Flynn Con sessions. 
  • [12:50] Don’t be selfish with your gifts! 
  • [15:00] Time management and just in time learning. 
  • [24:00] Win the latter to success. 
  • [32:10] Scott explains the airport test. 
  • [35:40] Make sure to set healthy boundaries. 
  • [40:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS714.mp3
Category:general -- posted at: 3:00am EST

Do you ever feel like the only way to get traction in your ecommerce business is to sell on Amazon? Don’t worry - you aren’t alone! Tons of ecommerce sellers are convinced that Amazon is the only way - but they are wrong! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Allen - an ecommerce business owner. In his conversation with Scott, Allen opens up about how he got started selling spy gear, why he couldn’t sell his products on Amazon, challenges he has faced along the way, and much more. Don’t miss a minute of this exciting episode! 

Avoiding Amazon 

Can you really thrive as an ecommerce seller without using Amazon’s platform? According to Allen, the answer is yes! While it’s great to leverage Amazon’s platform to get your business started, many ecommerce sellers are looking for ways to succeed without the ecommerce giant. Allen built his ecommerce business selling spy gear because most of his products aren’t allowed on Amazon’s marketplace. He also found that the technical support was more of a selling point to non-Amazon buyers. To hear more about Allen’s experience building a business away from Amazon, make sure to listen to this episode of The Amazing Seller! 

The right inspiration

Did you know that feeding your mind the right information is just as important as feeding your body the right types of food? Don’t take your mindset for granted - you are building it up and investing in it, or you are letting it slide. Too many leaders try to get by without consuming the right ideas and lessons from seasoned leaders who went before them. Thankfully, there are leaders like Allen out there who take learning and mindset growth seriously. One of Allen’s earliest mentors from afar was Tim Ferris and the brilliant concept of the Four Hour Workweek. Who has impacted you on your journey? Learn more about getting the right voices in your corner by listening to this episode of The Amazing Seller! 

You have no excuse! 

What is your plan for the next half of 2019? Are you poised to expand your business and take full advantage of the holidays? Or are you still scrambling and trying to figure out how to keep afloat? Wherever you are on your journey - stay in the fight! There are so many factors that work to bring you down and keep you from succeeding, but you have the power to keep them at bay. Take matters into your own hands and find the information you need to help your business grow. There is no excuse - between the TAS community and other books and resources on the marketplace - opportunity has never been more available to those who will work for it. Learn more about taking your business to the next level by tuning in to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Allen joins Scott on the podcast. 
  • [6:20] Why doesn’t Allen sell his products on Amazon? 
  • [8:40] Allen shares how he got started in ecommerce. 
  • [13:00] What led Allen to leave the ecommerce business he helped build? 
  • [16:15] How did Allen connect with Tim Ferris? 
  • [22:20] The right relationships can make all the difference! 
  • [25:30] Making the decision to start something from scratch. 
  • [30:00] Challenges along the way. 
  • [39:00] Creating content and keeping customers coming back. 
  • [45:00] You have no excuse, resources are out there to help you succeed! 
  • [48:00] How to connect with Allen. 
  • [50:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS713.mp3
Category:general -- posted at: 9:51pm EST

What is the status of your ecommerce business? Are you reaching all of your goals for 2019 or do find yourself struggling? If you are looking for a group of like-minded business leaders - you've come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you'll hear from Scott as he gives a Brand Accelerator Live update, shares his thought of the week, answers a question from a TAS follower like you, and much more. You'll need pen and paper ready for this episode - don't miss it! 

Brand Accelerator Live

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you grow and transform into high-quality business leaders. While he has loved meeting up with TAS followers informally over the years - Scott is ready to try something different. With September's Brand Accelerator Live - you'll find an event designed from start to finish with sellers like you in mind. So what are you waiting for? Make sure to check out the link in the resources section at the end of this post. 

Know what your customers want! 

Let's face it - most business leaders aren't too focused on what their customers want - they'd rather tell them! While that approach may have worked twenty years ago - the market has changed. If you're going to be on the cutting edge of growing ecommerce businesses, then you've got to start paying attention to the desires of your target audience. Use their language, address their pain points, and incorporate their feedback! You'll be surprised to find that people respond positively when they feel like you've listened to them. To hear more from Scott on this critical topic, make sure to tune in to this episode of The Amazing Seller! 

What should my AD say? 

Have you tried marketing your ecommerce business yet? How did that effort go? Were you able to see the results you were hoping to reach? The truth is, ecommerce sellers like you are not very skilled at marketing and building a customer base. Scott wants to help sellers like you grow in your ability to market your brand to the right people. There are a ton of helpful resources that Scott has put together that can help you - you should also check out Brand Accelerator Live! Make sure to listen to this episode of The Amazing Seller as Scott delivers some valuable lessons!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] A Brand Accelerator Live update. 
  • [7:00] Scott’s thought of the week. 
  • [12:00] Question: What should my AD say to get attention?
  • [20:20] Scott explains how he created the PACE method. 
  • [24:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS712.mp3
Category:general -- posted at: 3:00am EST

STOP! This episode is all about getting to the heart of why you are building an ecommerce business. Some will stay that they are building it for their family, or to pursue their dreams - what is your answer? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a voicemail from a TAS follower like you. At the end of the day - Scott continues to put content out there not just get rich but make a difference. Make sure to tune into this special episode - you don’t want to miss it! 

Dave’s message

Let’s face it - life can beat the heck out of you - what are you going to do about it? Are you going to throw up your hands in despair, or are you going to forge your own path? Dave went from a boring data entry job to taking a leap to start something on his own. What is your excuse? Are you taking action, or are you still struggling? Listen to Dave’s message on this episode of The Amazing Seller - seriously - his emotion and joy are infectious! 

Take a risk! 

Taking the leap to start your own business and build a brand from the ground up is not for the faint of heart! There are a whole host of things that could go wrong - is that going to keep you from taking action? Don’t let fear hold you back from following your dreams! Put a plan together and start attacking it - little by little if you have to. Tune into this episode of The Amazing Seller as Scott explains why taking a risk like starting your own business is worth it! 

What really matters to you? 

When was the last time you took a moment to pause and reflect? At the end of the day - what is that thing that keeps you motivated? Our culture is so focused on staying busy and getting to the next great thing that pausing to reflect is a foreign concept. Join Scott on the journey as he reflects on the successes and looks for ways to navigate challenges. You couldn’t ask for a better guide - tune into this episode of The Amazing Seller to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:55] Dave shares a voicemail about how TAS impacted his life. 
  • [6:30] Scott shares his feedback from Dave’s voicemail.
  • [11:20] Taking a big risk can lead to a great reward. 
  • [15:00] Reflecting on what really matters. 
  • [18:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS711.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself waking up in a panic and rushing to login to your Amazon Seller account just to check the status of that little flag in the corner? How can something like a small digital flag hold so much control over the lives of so many Amazon sellers? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals how to future proof your business, why you need to follow Amazon’s TOS to the tee, what it takes to build a brand, and much more! Have pen and paper ready - you’ll need it for this helpful episode! 

Don’t let fear take control 

Which has more power in your life, your fears or your dreams? Be honest! If you are like most people - the answer is - your fears. Why does fear grip people so strongly? The truth is, fear is designed to protect you from danger - but these days all it is doing is holding you back. It’s gut-check time - have you been letting fear dictate too much of your life and business? Good news - it’s not too late! Tune into this episode of The Amazing Seller to hear from Scott as he shares helpful insights that will get you headed in the right direction - don’t miss it! 

Follow the rules! 

Are you a rule follower or a rule breaker? Let’s face it; most entrepreneurs are rule-breakers because they want to do things on their own terms - that’s good! As it has been said - there is a time and a place for everything. When you use a platform like Amazon - you’ve got to make sure to follow their rules or “Terms of Service.” Too many sellers are out there stressing out about getting the “Red Flag of Death” because they play things a little too loose with the rules. Get Scott’s take on Amazon’s TOS, following the rules, and much more by listening to this episode of The Amazing Seller! 

Are you selling a product or building a brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can last. Sure, you could pour minimal time and energy into getting a trending product listed on Amazon - but what happens after that flames out? If you follow Scott’s advice and you build a brand that focuses on a niche market - you’ll set yourself up for greater success. If you are wondering where to start - good news! Scott’s got a ton of helpful resources to help you build a brand, make sure to listen to this episode of The Amazing Seller to hear more! 

Make sure your foundation is strong

A great way to ensure that your ecommerce brand goes the distance is to make sure it has a strong foundation. No - you don’t have to spend thousands of dollars on setting your business up for success - you just have to be smart about it. Don’t buy the line that you can get rich overnight - Scott is way more honest with his followers. You’ll need to put in a lot of work, but it’ll be worth it! A great place to start is by following the PACE method that Scott and the TAS team have put together. You can find the link to the PACE method in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Red Flag of Death Voicemail. 
  • [10:15] Don’t let fear hold you back. 
  • [12:00] Make sure you follow Amazon’s TOS! 
  • [15:00] Build a brand to future proof your business. 
  • [19:20] Does your business have a strong foundation? 
  • [24:45] Are you selling a widget or are you building a brand? 
  • [26:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS710.mp3
Category:general -- posted at: 3:00am EST

It’s that time of the week again - another session of Ask Scott is here to help sellers like you take your business to the next level of growth! On this episode of The Amazing Seller, you’ll hear from Scott as he shares an update from his time at Pat Flynn’s recent event, why it’s a good idea to be channel independent, an answer from a question by a TAS follower like you, and much more! If you are looking for your weekly dose of energy and good advice - you’ve come to the right place! 

Diversify your channels!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you put your business in the best for long-term success. One of the best things you can do for your businesses future is to make sure your brand is not dependent on any one channel. Too often, businesses build a robust following on Facebook only to find their Facebook account flagged or suspended for a week or longer! If you follow Scott’s advice - that scenario is just a blip on the radar not catastrophic. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! 

Know your audience

Do you know your audience like the back of your hand? Too often, business leaders are so focused on getting the right product that they fail to understand their target audience. Time and time again, Scott has championed the strategy for sellers to drill down and get to know their audience. You can follow Scott’s advice by joining Facebook groups and following influencers on Instagram and YouTube. Take it another step further by partnering with those influencers to expand your brand’s reach. Tune into this episode of The Amazing Seller to hear more!

Make it easy to sign up

Is there a clear pathway for people to follow your brand? Do you make it easy for them, or do they have to hunt for a way to sign up? Why not go out of your way to make life easier for your customers? Get a tool like Hello Bar and make signing up for your newsletter easy and worthwhile! When you run giveaways - make it something you know your followers will appreciate. Hear more from Scott about how to reach your target audience by listening to this episode of The Amazing Seller - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:30] Scott’s thought of the week. 
  • [12:15] Question: What is the best way to drive traffic and build an email list? 
  • [21:10] Build a following - don’t just sell to them! 
  • [25:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS709.mp3
Category:general -- posted at: 3:00am EST

What does it take to dive deep and get to know your audience so well that you can speak their language? How do you create content for a niche audience? If you want to know how to take your business to the next level of growth - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Chris Baker. In his conversation with Scott, Chris opens up about how he started his business, challenges he has faced, what he plans to do to grow his business, and much more. Have pen and paper ready - much of Scott’s advice will be applicable to leaders like you! 

Video is your friend

When was the last time that you stopped in your Facebook newsfeed to watch a video? Chances are - you’ve interacted with some sort of video on the internet recently. Let’s face it; video is the wave of the future! Are you ready to catch it? Don’t buy the line that you need to have the most expensive and high-quality materials to get started - you don’t! If you can produce a helpful and engaging video that is relevant to your audience - that’s enough. Tune into this episode of The Amazing Seller to hear more about using video to promote your brand. 

Know your audience!

Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time - it all comes down to speaking their language! From common struggles to jargon - if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market! 

Creating relevant content 

When faced with the task of creating videos that appeal to their customer base - most business leaders are at a loss. How are you supposed to know what type of content people want to consume? What videos or blog posts are your customers looking for? It’s easier to find those answer than you might think! A great place to start is by searching on Google or YouTube for how-to videos with a keyword associated with your niche market. You can also find a ton of helpful forums and social media groups that can get you started in the right direction. Listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:05] Guest, Chris Baker joins the podcast. 
  • [4:30] How Chris got started in ecommerce. 
  • [7:30] Getting started on Ebay. 
  • [12:00] Chris talks about how he started his business. 
  • [18:30] Why you need to know your audience. 
  • [22:30] Scott talks about the different types of railing. 
  • [27:30] What is holding Chris’ business back? 
  • [30:00] Scott explains how Chris can build out his brand. 
  • [40:30] Chris talks about utilizing Facebook and other social media channels. 
  • [46:00] Why video is such a helpful tool. 
  • [54:30] How to connect with people without sounding like a “Salesperson.” 
  • [1:00:30] Scott gives Chris a challenge. 
  • [1:06:00] Why did Scott decide on the railing that he choose? 
  • [1:12:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS708.mp3
Category:general -- posted at: 3:00am EST

Do you have a good idea on the direction the ecommerce industry is headed? What are the hot new trends? What are some common mistakes that sellers like you should avoid? Here to shed light on all these questions and more is Andrew Youderian! In his conversation with Scott, Andrew goes through some key findings in his ecommerce report and how sellers like you can put your brand in the best position to succeed. Have pen and paper ready - you don’t want to miss a minute of this episode of The Amazing Seller! 

Providing value

Why in the world would someone like Andrew go through all the effort to produce a report on the ecommerce industry? What does Andrew get out of it? It all comes down to the concept that Scott teaches ecommerce sellers time and time again - provide value! By creating a detailed and useful report to a niche group like ecommerce sellers - Andrew has shown up and delivered value! Do you think people are more likely or less likely to trust and turn to Andrew for more resources? By providing the ecommerce report - Andrew has a ton of trust built up with his followers - you can do something similar. Tune into this episode of The Amazing Seller to hear more! 

Trends in ecommerce

What trends should ecommerce sellers like you keep an eye out for in the second half of 2019? Are you missing out or are you right in the sweet spot? As it turns out, Amazon is facing a bit of a lag in new businesses starting, and business growth in general on its platform. Ecommerce brands that have built a following away from Amazon have grown a better rate than those who have relied solely on the platform giant. To hear Andrew expand on what this data means for sellers like you, make sure to catch his full conversation with Scott on this episode of The Amazing Seller! 

Use Amazon Ads! 

If you had to guess which marketing channel is the most effective one to use - which one would you identify? While Facebook Ads might be the most popular one that ecommerce businesses are using right now - it turns out that Amazon Ads deliver the most value for your investment. This finding goes to show you that following the crowds and doing what everyone else is doing is not always the best practice. Follow the data - not crowds! For more insight into how sellers like you can use your marketing efforts most effectively - make sure to listen to this episode with Andrew Youderian!

Common challenges for ecommerce sellers 

Do you ever feel like you are the only person struggling to get your ecommerce business off of the ground? Do you find yourself wondering if you are crazy because you just can’t build any momentum? You aren’t alone! Tons of ecommerce sellers just like you struggle with time management, wrapping their head around sales tax issues, supply chain struggles, and more. Thankfully, Andrew took a deep dive into the data to show that you aren’t crazy! Join Andrew as he unpacks his findings with Scott on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Scott welcomes his guest, Andrew Youderian. 
  • [6:10] What has Scott learned from planning Brand Accelerator Live? 
  • [9:00] Why does Andrew go through all the work to create his report on the state of ecommerce? 
  • [10:40] Andrew shares some trends he observed from the report. 
  • [19:00] What is the most effective marketing channel? 
  • [23:00] Scott and Andrew talk about dealing with sales tax issues. 
  • [27:00] Common struggles for ecommerce leaders. 
  • [33:45] The benefit of using FBA with a robust brand. 
  • [38:20] Closing thoughts from Andrew. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS707.mp3
Category:general -- posted at: 3:00am EST

It’s Friday - has the week worn you out? Are you wiped from all the hard work you poured into your business this week or are you still trying to build up the courage to quit your day job? Here to help you dig deep and find the motivation you need to keep heading in the right direction is another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you are going to need it! 

Deliver the goods!

Do you remember the old line from that movie Kevin Cosner movie - “If you build it, they will come?” That line has some application when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true - you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value - people will keep coming! To hear how this perspective has played out for Scott and his success a business leader - make sure to tune into this episode! 

Connect with influencers

If you want to grow your business, but you don’t feel confident in your ability to connect with people in a personal and engaging way - try reaching out to influencers in your target market. You’ll be surprised at how much traction and success you can develop by reaching out to someone who has already built a following! Remember - you don’t have to reinvent the wheel - if there is a niche group out there and someone else has them engaged, why not create a win-win situation? Hear more about how this approach can help you succeed by listening to this episode of The Amazing Seller! 

Expand your brand 

There are so many ways you can build out and expand your business. From digital products and workshops to special sales and unique offers - the possibilities are endless! Don’t let a lack of imagination and innovation hold you back from a robust brand that can go the distance. Scott will be the first person to tell you that building an ecommerce business won’t be easy - but it’s worth it! What are you waiting for? Jump in, get your hands dirty, and learn from the challenges and roadblocks that come your way. Remember, the TAS community is right here to help you succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to attend Brand Accelerator Live. 
  • [5:45] Scott’s thought of the week. 
  • [8:40] Question: How can I use content strategy in a novelty business?
  • [12:40] Connecting with influencers works! 
  • [14:00] Make sure to build out your brand. 
  • [16:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS706.mp3
Category:general -- posted at: 3:00am EST

Why does it seem like all the cards are stacked against you as you build your ecommerce business? From inventory concerns to reaching the right people - let’s face it - running a small business isn’t for the faint of heart! On this episode of The Amazing Seller, you’ll hear from Scott as he continues his conversation with Dave Manley. In his conversation with Scott, Dave opens up about the status of his business, how his marketing efforts are performing, what he can do to take his efforts to the next level, and much more. Have pen and paper read - you don’t want to miss a minute of this informative episode! 

Let your audience in on the process

Did you know that one of the best assets you have as an ecommerce business is your email list? It’s true! Your nimble size and your niche scope can serve you as assets. As you build your business and you release new products or share new deals - why not invite your audience along for the ride? Let’s face it - everyone loves to be part of the “In crowd” - you can help your followers feel that special by letting them in on the behind the scene process. Hear how Dave can use this approach to grow his business by listening to this episode of The Amazing Seller, you don’t want to miss it! 

Give away contests work! 

Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick - then reach out! Give away contests can help get people fired up about your brand - it can also build momentum. Too often sellers create a great product and then wonder why no one buys it - here is a hint - you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller!

Expand your reach 

Do you hate showing up on camera or shooting a video to promote your business? There is a reason why public speaking is one of the most feared situations most people could find themselves in! While it might be hard to show up on camera - you could always try a different approach - reach out to the experts! If you want to build up an audience of bass fishers - a logical place to start is YouTube channels about bass fishing or Facebook groups devoted to the topic. By connecting with these social media channels - you can expand your reach significantly! Tune into this episode of The Amazing Seller to hear more from Scott on this topic! 

Don’t give up! 

What do you do with that scary thought that creeps up from time to time - you know, the one that tells you that you need to quite? People are so good at sabotaging their own success - but they fail at acting as their own cheerleaders. If you want your ecommerce business to go the distance you have to be committed to sticking to it - through thick and thin. Hear Dave Manley’s helpful advice about refusing to give up and a lot more by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] Dave explains how he manages his inventory. 
  • [9:20] Why it’s helpful to give a peek behind the scenes. 
  • [16:00] Give away contests really do work! 
  • [19:30] Scott and Dave talk about selling on Amazon. 
  • [22:30] Use your email list to your advantage! 
  • [36:00] Why social media channels are an essential tool. 
  • [41:00] Dave talks about the celebrities and sports teams that have reached out to him. 
  • [43:45] What other products is Dave working on? 
  • [46:15] Don’t give up! 
  • [50:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS705.mp3
Category:general -- posted at: 3:00am EST

Can you really take a dream like building a business focused on creating, marketing, and selling MMA bobble heads become a reality? Don’t you have to be some big shot business mastermind to make your dreams a reality? No! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Dave Manley. In his conversation with Scott, Dave opens up about what led him to the world of MMA bobble heads, why he refuses to take no for an answer, what it was like participating in the 5-Minute Pitch, and much more. Don’t miss a minute of this fascinating episode featuring Dave’s story! 

5-Minute Pitch 

If you’ve been around the TAS community for very long, you know that Scott is passionate about one of his latest endeavors - The 5-Minute Pitch. The 5-Minute Pitch is a show where 32 bootstrapped companies are selected to pitch Greg Mercer, Scott Voelker, Steve Chou, and Mike Jackess, along with a weekly guest judge for the chance to win $50,000. Dave Manley was a finalist on the first season of The 5-Minute Pitch, and he was kind enough to share his honest perspective with Scott as a participant. To get the full story - make sure to listen to this episode of The Amazing Seller! 

Refusing to take no for an answer

Let’s face it - the journey from an idea to reality is a long one! When Dave was hooked by a plan to create and market bobble heads for MMA fighters - he knew that he was in for a long ride. Dave went to work, creating some prototypes and standing in long lines to meet MMA fighters to get the chance to pitch them his idea. Doors were slammed in Dave’s face time and time again, but he simply refused to give up and take no for an answer. Are you as committed to your business success as much as Dave is? Find out what kept Dave going and what eventually led to his first yes by listening to this episode! 

Finally - a yes! 

Facing rejection after rejection from small MMA stars and some of the biggest - Dave wouldn’t back down. He knew that at some point he’d get his idea to connect and he’d receive his first, “Yes!” The big moment came when Dave was able to make a pivotal connection through a few friends to Dan Henderson, an MMA legend. The artistry and care that Dave invested into his products impressed Dan so much so that he told Dave that he’d connect him to any MMA fighter he wanted to. Can you believe that? Persistence that paid off! Learn more about Dave’s story and how you can adopt some of his methods by listening to this episode! 

How to market your idea

Now that you have an idea about what led Dave to the critical moment in his career - the next question is - how do you market this great product? A great product doesn’t do you any good if you can’t get it in front of the right people! On the second part of this two-part interview, you’ll hear from Scott as he sits down with Dave to walk through marketing strategies he can use to take his business to the next level of growth. You’ll want to catch that episode as Scott drops some helpful nuggets of knowledge for sellers like you too!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Don’t miss Brand Accelerator Live!
  • [4:30] Scott welcomes his guest, Dave. 
  • [9:00] Dave talks about appearing in The 5-Minute Pitch and how he got started selling bobble heads. 
  • [20:30] Refusing to take no for an answer. 
  • [25:00] Finally getting a yes! 
  • [32:00] How do you market your great idea? 
  • [34:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS704.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to take on the weekend? Do you plan to put in some work on your ecommerce business or are you due a much-deserved break? Either case - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Accelerator Live and answers a question from a TAS follower like you. Equal parts encouragement and action - it’s all here! 

Brand Accelerator Live

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? This is going to be the event that will set your business up for success as you enter the fourth quarter. From actionable steps to great network opportunities - Brand Accelerator Live is designed from the ground up with sellers like you in mind. Don’t sit on the sidelines - jump in and stretch yourself! You can get more details about the event by visiting the link in the resources section at the end of this post! 

Physical products or niche content? 

Time and time again - Scott gets asked by TAS followers like you if they should focus on building a brand around physical products or if they should make a niche content site. Scott’s answer? Yes! To clarify - Scott will always err on the side of taking action (Go figure!) He encourages sellers like you to avoid waiting around for the “Right time” to launch and to focus on low hanging fruit like building a home base. The truth is, it doesn’t take a lot of resources to create content that will start to bring in traffic - for ideas on how to get started - make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Question: Should I do physical products or create a niche content site? 
  • [6:20] Autofill is your friend! 
  • [9:00] Creating a standard operating procedure. 
  • [11:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS703.mp3
Category:general -- posted at: 3:00am EST

What is the best way to engage with your email list? How do you grow an email list and communicate with them without sounding too much like a spammer or salesperson? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his Prime Day strategy and how he got really impressive open and click-through rates on his emails. If you want to make sure you are putting your best foot forward when it comes to your email list - this is the episode for you! 

You need to prime the pump

Too often ecommerce sellers get so excited about the massive potential for profit on days like Prime Day or Black Friday that they forget to take the time and prime their audience. Imagine how your business would perform if your listing were already hot when those special sale days rolled around. According to Scott, the best way to position for ecommerce brand for success is to prime the pump and engage with your email list a few days leading up to the special sale. To hear how Scott crafts his emails to get his audience engaged, make sure to listen to this episode!

Retarget your unopened emails!

Don’t you hate it when you find out that you’ve missed a great opportunity to maximize the profits for your business? Of course, you do, no one likes leaving money on the table - but that is exactly what you are doing when you don’t retarget unopened emails! By simply retargeting the folks who didn’t open his emails leading up to Prime Day, Scott was able to increase his open and clickthrough rates by impressive margins. Tune into this episode as Scott gives subject line examples and more to help sellers like you make the most out of targeting your email subscribers! 

Don’t get upset about people who unsubscribe

Wouldn’t it be nice if there was some secret way to reel back in those folks who unsubscribed from your email list? Unfortunately - there is no effective way to get those who have unsubscribed - but don’t let that get you down! If someone unsubscribes from your email list - keep your head up - they are cleaning your email list for you. Let’s face it - everyone isn’t going to be a fan of your brand and your product - don’t take it personally. Pick yourself up and keep on trucking - there are plenty of customers out there who will find your brand helpful! 

Scott’s email list building formula

While there is no silver bullet when it comes to building an email list - Scott and his team have developed a top-notch formula that sellers like you can use. Here is a brief run-down of Scott’s email list building formula. 

  1. Find your target market - where are they hanging out? 
  2. Create the right offer that will bring them into your brand. 
  3. Deliver valuable content to your following. 
  4. Be consistent with delivering content. 
  5. Test different subject lines to see what works! 

Have you built up your email list yet? What are you waiting for? Tune into this episode of The Amazing Seller to hear more from Scott and also check out the list building workshop located in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] TAS resources for you!
  • [4:10] Why it’s a good idea to prime the pump. 
  • [8:30] Scott reveals the first email subject line that had great results. 
  • [14:00] The next emails that Scott sent leading up to Prime Day. 
  • [18:30] Breaking down how these emails helped Prime Day sales. 
  • [22:00] Sending a “Last call” email. 
  • [24:20] Retargeting people who didn’t open your email. 
  • [29:00] Scott breaks down a few more successful emails. 
  • [32:30] The basic email list building formula that Scott uses. 
  • [37:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS702.mp3
Category:general -- posted at: 3:00am EST

Do you ever feel like your business is missing some key elements that could take it from good to great? What if there was a way to get some expert eyes on your business? Good news! On this episode, you’ll hear from Scott as he reviews an ecommerce website to offer his unique take and suggestions. From small tweaks to glaring mistakes - Scott goes all in. You can use Scott’s walkthrough as a way of evaluating your website - what do you have to lose? Make sure to have pen and paper ready - you’ll want to take notes! 

Give your customers a reason to stay connected

Too often, businesses miss an easy way to keep their customers connected to their brand - they don’t give an incentive to sign up for an email list! From a discount off of their next purchase or a promise of relevant information - you’ve got to make some effort to get them signed up. Also - make sure you don’t bury your email list sign-up. Make your sign up process easy and pleasant - just that little step can go a long way! To hear more about getting your customers connected to your brand, make sure to listen to this episode of The Amazing Seller! 

Speak their language and provide relevant content!

Once you’ve secured your customer’s email address - make sure you keep them engaged. Time and time again, Scott has seen sellers who build a massive email list only to let that email list grow cold! You don’t have to have a huge, robust strategy to keep your followers engaged - just provide relevant information they can use that is related to your niche market. A great way to find which content your followers are looking for is to ask them! Tune into this episode of The Amazing Seller to hear Scott expand on this topic and much more!

Don’t be afraid to highlight other personalities and influencers. 

If you don’t feel comfortable getting in front of the camera - you should consider connecting with an influencer in your niche market. Think of how much time and energy you could save by finding someone who has built a following and is passionate about your subject. Scott has taken this route before, and he’s seen some great results! For a deeper dive into what it takes to make your brand stand out from all the rest - make sure to listen to this episode of The Amazing Seller - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER 

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott tells a fishing story. 
  • [8:00] Diving deeper. 
  • [10:30] Don’t hide your email list - entice them! 
  • [13:00] Help your fans get better. 
  • [15:00] Scott shares some “How to…” content ideas. 
  • [23:00] How to sell your product without sounding like “Salesperson.” 
  • [27:15] Reaching out to fans and influencers. 
  • [30:00] Closing thoughts from Scott.  

RESOURCES MENTIONED IN THIS EPISODE 

Direct download: TAS701.mp3
Category:general -- posted at: 3:00am EST

It’s HERE! The Amazing Seller has officially published 700 episodes! What an accomplishment - and it couldn’t have happened without listeners like you. Thank you for tuning in each week and taking the time to submit questions to Ask Scott and for your participation in the TAS community. Scott is thrilled that the podcast has made it this far and is still going strong. He doesn’t have any plans to stop podcasting - so onward to 800! On this episode - you’ll hear from Scott as he explains how sellers like you can make the most of attending LIVE events like Brand Accelerator Live. 

Your stories matter!

Did you know that your story matters to Scott? It’s true! As an entrepreneur - you know that this path is not for the faint of heart. If you want to go the distance, you’ve got to keep a clear eye on what fuels you and keeps you motivated. For Scott - stories from TAS followers keep him committed to the podcast and creating tools and resources for sellers like you. If you haven’t already - take the time to submit your story and let Scott know how much TAS is helping you on your journey. You can drop Scott a line by visiting the story link located in the resources section. 

How to make the most of a LIVE event - CHECKLIST

Your time is valuable, and you don’t want to waste it attending events that don’t make an impact on how you run your business. Should you swear off attending events altogether or is there a better way? According to Scott - if you follow this checklist - you’ll get a lot more value out of live events. 

  1. Answer this question - is this event right for you? 
  2. Have a plan going into the event. What is the one area you need help in? 
  3. Be part of the afterparty. Use it to network!
  4. Bring pen and paper - take notes. 
  5. Do a brain dump each evening to off-load all the information you absorbed. 

Are you ready to give Scott’s checklist for live events a try? Why not give it a spin this September when you attend Brand Accelerator Live? You can learn more about that event by visiting the link in the resources section. 

Bonus tips 

Are you the type of person who goes above and beyond? Do you want to earn some extra credit? To enhance your experience at a live event even more - Scott has some bonus tips that leaders like you can use. 

  1. Meditate in the morning. Use an app like Headspace. 
  2. Eat good food and stay hydrated. 
  3. Make simple cards with your name and number. 
  4. Have an open mind and allow yourself to learn. 
  5. Have fun and try not to look at your business at the event. 

Have you done any of these tips at a live event? What best practices do you have for attending a live event? To hear Scott go into detail with these tips and more - make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] THANK YOU!
  • [5:55] Clearing the inbox. 
  • [8:30] How to get the most out of attending a LIVE event. 
  • [15:10] Have a plan going into the event!
  • [18:15] Take notes and do a brain dump after each evening. 
  • [20:10] Bonus tips. 
  • [26:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS700.mp3
Category:general -- posted at: 3:00am EST

How do you grow a following and keep them engaged? What should you do if you feel like you need to make a pivot in your business? If you have ever thought about these questions - this is the episode for you! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Jadah Sellner. In her conversation with Scott, Jadah opens up about her journey as an author and business leader, insights and lessons she has learned along the way, what made her decide to make a pivot, and much more. Have pen and paper ready - you don’t want to miss a minute of this fascinating episode! 

Show your moves on the dance floor! 

One of the worst things you can do as an ecommerce leader is to tease your audience without delivering the goods. Don’t let yourself come off as a sleazy salesperson - be willing to deliver the goods upfront! It’s like Scott always says - focus on delivering value WAY before you focus on making a sale. At the end of the day - it all comes down to selling to others as you’d like to be sold to - the golden rule! Jadah sums this up nicely - show your moves on the dance floor. Show people that you are here to help and resource your following - then you’ll start to build up the trust that’s needed when you go in for an ask. To hear more about delivering value - make sure to catch this episode of The Amazing Seller! 

Don’t post and then ghost. 

Have you ever been in a conversation with someone and then suddenly they walk away without any warning? Chances are - your answer is, no! Most people were raised to treat others with respect and consideration - we should do the same on social media. If you want your following to trust and engage with you - you’ve got to be willing to put in the time. Jadah encourages sellers like you to avoid posting and then ghosting. Don’t just throw a conversational grenade into social media and then walk away - stick around and engage with your following! Tune into this episode of The Amazing Seller to hear Jadah expand on this helpful lesson and much more! 

Know your audience!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get to know your audience. If you just want to sell a product and make a profit - there are ways you can do that, but Scott is more focused on building a brand that can last. If you want to build a brand that will go the distance - you’ve got to be serious about knowing your audience. Where do they hang out online? Are they more likely to respond to giveaways or contests? To get helpful tips that you can use to get to know your audience - make sure to catch this episode of The Amazing Seller! 

Don’t be afraid to pivot. 

As frustrating as it can be - you’ve got to be prepared to make a pivot if you find yourself headed in a direction you don’t feel passionate about. While you might start out on fire and excited about selling bass fishing gear - the time may come where you need to make a change. If your business isn’t scratching that itch for you - make a change! Too often, Scott has encountered seller after seller who is successful but miserable - don’t let that happen to you. Learn how Jadah Sellner made a pivot in her career by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Jadah Sellner joins the podcast.
  • [4:30] Show your dance moves on the dance floor! 
  • [7:50] Quality over quantity. 
  • [9:40] Don’t post and then ghost! 
  • [14:00] Everyone starts from zero. 
  • [18:00] Chose one dance floor - know where you people hang out. 
  • [23:00] There are no unique messages only unique messengers. 
  • [27:00] Why did Jadah pivot away from her work at Simple Green Smoothies. 
  • [35:00] Entrepreneurs find a way to achieve their dreams. 
  • [40:15] How to connect with Jadah. 
  • [41:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS699.mp3
Category:general -- posted at: 3:00am EST

How can sellers like you use social media channels like Facebook to take your ecommerce brand to the next level of success? Imagine if there was a clearly planned out strategy you could use to get your business headed in the right direction. Great news! Scott invited Facebook Ad’s expert - Monica Louie to the podcast. In her conversation with Scott, Monica explains how she got started with Facebook Ads, lessons she has learned along the way, tips for sellers like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this episode! 

Set goals and stick to them! 

Let’s face it - one of the most difficult aspects of starting and maintaining a business is sticking to your goals. There are so many things that can rob you of your commitment to your goals! You can attend all the best conferences and masterminds, but if you don’t commit to your personal and professional goals - you won’t succeed! If you want to reach your goals, you’ve got to make them achievable and measurable. Tune into this episode of The Amazing Seller as Scott and Monica explain why goal setting is critical for long-term business success!

Three pillars of a successful Facebook Ad campaign

Have you seen that offer from Facebook to “Boost” your posts to reach more people? It sounds like a great idea for just a couple of more bucks - a great deal - right? No! According to Monica - boosting posts is not the best way to spend your money to reach more people on Facebook. These “boosts” might help you reach more people, but they often don’t help you reach the “Right people.” Thankfully - Monica has devised a helpful way to spend advertizing dollars on Facebook using a three-pillar approach. 

  1. Provide an amazing offer - blow them out of the water! 
  2. Get your offer in front of the right audience. Target a specific group of people. 
  3. Use an eye-catching Ad to grab your audience’s attention! 

Are you ready to put in the hard work to grow your business and build out your brand? If so - give Monica’s three-pillar approach a try! You can learn more helpful insights like this one from Monica by listening to this episode of The Amazing Seller!

Tips for finding the right audience for your brand

What good will all of your hard work accomplish if you fail to reach the right people for your brand? Don’t get stuck fighting tooth and nail to convince someone who isn’t interested in your product to become convinced - reach the right people! Monica says that the best way to reach the right people is to focus your efforts on creating custom audiences on Facebook and creating look-a-like audiences. Using these tools - you can ensure that your dollars are being used to present your Ad to the right people who are more likely to connect with your brand. What tips will you take away and use in your business? If you’d like to hear more from Monica - make sure to catch her full conversation with Scott on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Monica Louie joins the podcast to talk about Facebook Ads. 
  • [6:00] What is Monica’s background? 
  • [11:00] Why you need to set goals and stay committed to achieving them. 
  • [14:30] The three pillars to create a successful Facebook Ad campaign. 
  • [19:00] The best way to get attention on Facebook. Should you boost posts? 
  • [22:40] Tips for finding the right audience for your brand. 
  • [26:30] How to speak to your customer’s needs. 
  • [29:00] What is a good way to get reviews and feedback? 
  • [33:20] Monica talks about how to use Facebook Live videos effectively. 
  • [35:45] Create your Facebook Ads with a goal in mind. 
  • [41:00] Closing thoughts from Monica. 
  • [46:00] FREE Facebook Ads training from Monica. 
  • [47:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS698.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to push yourself and your business? Or do you need a little rest from the grind? Either way - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, goes over an answer to a question from a TAS follower like you, and much more. If you are ready to put in the time and effort it takes to build an ecommerce business that will last - this is the episode for you! 

Product testimonials

Do you ever find yourself scoffing at the goofy product testimonials that you see on infomercials? Why are those silly gimmicks still a thing in 2019? Easy answer - because they work! Seriously - when people see that other customers have taken a chance and vouch for your product - it makes a difference. You don’t have to go the goofy and gimmicky route - you can feature a customer testimonial in a way that is relevant and engaging. To hear more about how to use product testimonials effectively in your ecommerce business - make sure to listen to this episode of The Amazing Seller!

Find the right people 

What is your experience with attending Masterminds? Have you heard the term but never take the chance to check them out? Do you consider them a waste of time? Unfortunately, there are some really bad Masterminds out there that give the good ones a bad reputation. At the end of the day - you need to make sure that the Mastermind you are going to invest in is worth your time and energy - how do you do that? Scott suggests attending paid Masterminds and setting the right expectations. Too often, people get fired up about a Mastermind only to find that they aren’t getting the insights and accountability they had expected. Learn even more from Scott perspective on Masterminds by listening to this episode of The Amazing Seller! 

Brand Accelerator Live

Speaking of paid gathers that are worth your time - do you have your ticket to Brand Accelerator Live yet? If not - what are you waiting for? Yes, this event will be well worth your time, and you’ll walk away with actionable content! Remember - attending live events is a key aspect of investing not only in your business but also in your growth as a leader. You can learn more about Brand Accelerator Live and how to secure your spot by visiting the link in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s thought of the week. 
  • [9:00] Question: Should I join a Mastermind? 
  • [12:40] Scott explains what a Mastermind is. 
  • [16:15] How to find the right Mastermind. 
  • [24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS697.mp3
Category:general -- posted at: 3:00am EST

What does life look like after exiting a successful ecommerce business? How does an ecommerce seller pick the next professional chapter? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend, Mike Jackness, to the podcast. In his conversation with Scott, Mike opens up about his experience selling his ecommerce business, why he made that decision, his plans for the future, lessons he has learned along the way, and much more. Don’t miss this opportunity to catch an inside look at Mike’s exciting story - catch the full conversation on this episode! 

Selling your business

As an ecommerce business owner - you know all of the hard work and headache that goes into building a business in 2019. Can you imagine what it would be like to sell something you’ve poured your heart and soul into? While Mike loved to work on his ecommerce business, he’s had a feeling over the last year or so that it was time for a change. That’s when he reached out to the guys over at Quiet Light Brokerage to start the process of selling his ecommerce business. To hear about Mike’s experience with Quiet Light, make sure to listen to this fascinating episode of The Amazing Seller - you don’t want to miss it!

Attention is the new currency

Did you know that with the right amount of attention, you can sell almost anything? Just take a look at the Apple Watch - it’s dipped a lot in popularity over the years, but when it first came out Apple raked in the earnings because they grabbed people’s attention! If you can focus on building a following of dedicated and loyal fans based on the content you deliver - selling a product will be the easy part. You don’t have to go it alone to figure out how to grab attention in your niche market - Scott and his team have developed systems and processes that are tried and tested. To learn more about getting attention for your ecommerce business, listen to this episode of The Amazing Seller! 

Find your niche and use it!

What is that one thing that you are an expert in or that you are passionate about? Are you using it to build an audience and launch your ecommerce brand? If not - what are you waiting for? Time and time again, Scott has explained how sellers like you can leverage your personal passion or interests to grow your following. Remember, you don’t have to know everything - you can bring your followers along as you investigate and learn with them. Mike is considering several different directions to take his new ecommerce venture - one thing is for certain - it will be based on what he’s passionate about. Learn more about leveraging your personal passion to build your brand by listening to this episode! 

Why attending live events is so important 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of attending live events. If it weren’t for live events, Scott wouldn’t have the friendships he has today with Mike Jackness, Steve Chu, and many others. If you’ve been hesitant about attending a live event this year - consider checking out Brand Accelerator Live - it’s been designed from the ground up for sellers like you! Don’t worry about wasting your time with vague lessons and pie in the sky rhetoric - Brand Accelerator Live is built with actionable content in mind. Grab your ticket for September’s event by visiting the link the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Mike Jackness joins Scott on the podcast. 
  • [6:20] What was it like to sell an ecommerce business? 
  • [13:15] Why Mike is making a shift in his business approach. 
  • [17:20] Once you have people’s attention - you can sell anything. 
  • [24:30] Why digital content is a great way to make money. 
  • [27:30] Find your niche interest and use it to build your business! 
  • [38:00] Why you should attend Brand Accelerator Live. 
  • [43:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS696.mp3
Category:general -- posted at: 3:00am EST

Why isn’t your product listing taking off like you thought it would? What can you do to increase your traffic and sales for your ecommerce product? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Greg Mercer. In his conversation with Scott, Greg opens up about how to widen your net, what it takes to optimize your listing on Amazon, tips he has for using PPC effectively, why live events are worth it, and much more. Don’t miss a minute of this helpful episode featuring Greg! 

Use your product photos wisely 

Did you know that one of the best assets you have to convert clicks to sales is your product images? It’s true! While Amazon’s TOS stipulates that you need to have the product pictured behind a pure white background with no additional graphics - that’s just the featured image! You can use the remaining seven images to highlight what makes your product stand out from the competition. Consider using comparison shots to show how your product is made from a better quality than your competitors. To hear Scott and Greg expand on this topic, make sure to catch this episode of The Amazing Seller! 

Why you need to master PPC

If you want to really up to your game as an ecommerce business - you should learn to master PPC. If you’ve been part of the TAS community for very long, you know that Scott is always talking about the value of knowing how to navigate PPC. It turns out that PPC isn’t just Scott’s soapbox, but Greg also encourages sellers like you to learn and master PPC. If you are struggling to hone your product listing on Amazon, this might be the best place for you to start! Tune into this episode of The Amazing Seller to hear Scott and Greg go even further with this topic! 

Brand Accelerator Live

Is it really worth all of the time and energy it requires to attend a live event? Wouldn’t you be better off if you just purchased a few workshops or read a few business books? According to Scott and Greg, the answer is a resounding - NO! While the guys weren’t sold on the value of live events early on in their career - they’ve since changed their tune. As they’ve developed as ecommerce leaders - Scott and Greg point to attending live events as a key aspect of their personal and professional growth. These guys are ready to put their money where their mouth is by organizing Brand Accelerator Live - this is the event where you can connect with like-minded sellers and get the insights you need to take your business to the next level. Learn more about Brand Accelerator Live and how to grab your ticket by visiting the link in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott welcomes his friend, Greg Mercer to the podcast. 
  • [6:00] How to start widening your net. 
  • [10:30] Greg gives a great example of how to optimize your product listing. 
  • [14:10] Why you need to become a PPC master. 
  • [17:00] Greg shares his PPC keyword strategy. 
  • [24:45] Are conferences and live events worth it? 
  • [29:15] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS695.mp3
Category:general -- posted at: 3:00am EST

How in the world do you get an ecommerce business off of the ground in 2019? Is there some secret formula that you need to follow? Are there special hacks you can use to go from zero to 60 overnight? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down at the lake house with Joel, Chris, and Angel. In their conversation - the group takes a look at what makes successful ecommerce sellers tick and how they are preparing to grow their businesses in 2019. If you are ready to up your game and take your business to the next level - this is the episode for you! 

Why not connect with an influencer? 

Did you know that one of the best ways to validate an idea and start making a profit is by connecting with a social media influencer? It’s true! From YouTube stars to Instagram personalities - social media is the place to be for brands and products to make an impact. If you want to get your special line of fishing lures to sell - connecting with an individual who is making popular videos on YouTube is a no brainer! To get a full rundown on what it would take to connect with an influencer in your niche market - make sure to listen to this helpful episode of The Amazing Seller! 

Don’t give up!

Every day small businesses all over the country close up shop. What can ecommerce sellers like you do to ensure that you aren’t just another one of this static? It might sound simple, but the key difference between the businesses that make it and the ones that fail is throwing in the towel. Even if you launch a product and it bombs - it’s not a failure unless you give up! Throughout his ecommerce journey - Scott has had missteps and setbacks, but he’s used those experiences as lessons to make his approach even better. You can do that too! Learn more about this important perspective from Scott by listening to this episode! 

Do you know your “Why?” 

One of the most important things you need to know as an ecommerce seller operating in today’s environment is your “Why.” Do you know your “Why?” Your “Why” is that one thing that keeps you going when things get tough - because they will get tough! You need to have this one thing at the front of your mind - consider writing it down and putting it on your mirror or refrigerator. If you just want to make money - that’s great! If you want to have deeper and more complicated goals - that’s great too. The truth is - you’ll never get anywhere if you don’t have this clearly defined end goal in mind. Tune into this episode of The Amazing Seller to hear more about knowing your “Why.”

Cultivate a healthy mindset

What have you done recently to invest in your mindset? Have you read good leadership and business books? Have you attended a live event to connect with like-minded individuals? If you neglect the health of your mindset - your business will suffer. Scott and his team have been hard at work, creating a unique and valuable experience with Brand Accelerator Live - this even is your opportunity to invest in your mindset and the future of your business. What are you waiting for? Brand Accelerator Live is just a few short months away - check out the link in the resources section to grab your spot!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Joel and Chris talk about the value of connecting with influencers. 
  • [7:30] What if your product fails? 
  • [9:30] Scott explains how to 10X your sales & what it’s like to partner with an influencer. 
  • [16:00] Stirring the pot and highlighting your product. 
  • [24:30] Know your “Why” and other mindset insights from Joel.
  • [27:15] You need like-minded people in your corner. 
  • [32:10] Chris talks about the danger of going it alone. 
  • [35:15] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS694.mp3
Category:general -- posted at: 3:00am EST

How can sellers like you transform your approach to engaging with customers and convert them into superfans? What if you had a clear method for creating superfans of your brand? Good news - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from entrepreneur and author, Pat Flynn. In his conversation with Scott, Pat opens up about his journey creating the SwitchPod, lessons he learned along the way, how he created superfans of his brand, and much more. Have pen and paper ready - you are going to need it! 

Pay attention

Did you know that most inventions and innovations come from leaders who have honed their ability to pay attention? It’s true! When you learn to pay attention to how people interact with products and services, you’ll notice ways to improve their experience. If you are willing to go out on a limb as Pat Flynn did with the SwitchPod - you’ll make a product people will love. Pat didn’t create the SwitchPod on a whim - he noticed people struggling with GorillaPod tripods at a convention he attended, and then the inspiration struck. To hear more about how Pat developed and marketed the SwitchPod, make sure to listen to this episode! 

Don’t be afraid to fail!

Too often, leaders who have a great idea that could positively impact peoples live don’t take the risk and put their idea on the marketplace because they are afraid to fail. Don’t let that happen to you! As Scott often says, “You only fail if you give up.” Put your ideas and inventions out there and see how they connect with people - if it doesn’t work - learn from the experience. Before his successful run with the SwitchPod, Pat had experimented with the idea of a large calendar, but it got bogged down in the development process. Pat didn’t let the unsuccessful run with the calendar get in the way of his next great idea - the SwitchPod! Learn from Pat’s story by listening to this helpful episode of The Amazing Seller! 

How to create an “Active audience member” 

What are practical steps sellers like you can take to create the “Superfans” of your brand? Is there a process you can adopt that will lead to active audience engagement? According to Pat Flynn, there are several steps you can use to get your people engaged. 

  1. Give people a reason to stay with you - think small wins - gifts - tips - etc. 
  2. Put your personality into your brand/business. Share your story! 
  3. Understand and use the lyrics your audience wants to hear. Use their language! 
  4. Get them involved - ask their opinion and input. 

How will you start creating active audience members today? Are there any other steps you’d add to Pat’s list? Tune into this episode of The Amazing Seller as Pat expands on these steps and much more! 

People want to be heard

When was the last time you felt like a brand actually listened to you as a customer? Chances are you don’t feel heard by the likes of Nike, Amazon, Walmart, and Old Navy. As an ecommerce business, you have a unique opportunity to tap into your target audience and help them feel like you are paying attention to their struggles and needs. Don’t assume you can just throw a product or service together and then market it well to succeed - you’ve got to go deeper than that! Find out how sellers like you can go beyond the surface and really connect with your audience by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Pat Flynn joins the podcast. 
  • [7:20] What is the SwitchPod? How did Pat create it? 
  • [14:00] Pat talks about his unsuccessful attempt to create an oversized calendar. 
  • [17:00] Lessons learned from working on the calendar that applied to the SwitchPod. 
  • [22:25] How to create a superfan. 
  • [24:30] Creating an “Active audience member.” 
  • [30:15] How Lego focused on their fans and turned around their brand. 
  • [33:00] People want to feel heard. 
  • [37:00] How to get your copy of “Superfans.” 
  • [39:10] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS693.mp3
Category:general -- posted at: 4:30pm EST

What does it take to bring your ecommerce business to an international marketplace like Canada? Do you have to know all the ins and outs to get started, or is there a better way? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Kevin Sanderson. In his conversation with Scott, Kevin opens up about how sellers like you can start selling internationally, what you need to know about different tax laws, if you should take Amazon’s offer for assistance, and much more. Don’t miss a minute of this helpful episode featuring Kevin’s informed perspective! 

Grab a bigger net!

If you want to grow your business and move past your competition - expanding to an international marketplace is a great move. Too often, sellers get frustrated because they feel like they can’t go any wider with their brand - but you can if you look overseas! Thankfully, Scott has connected with amazing sellers like Kevin Sanderson, who has figured out how to sell successfully in countries like Canada and the UK. Learn why Kevin believes that international selling is the natural next step for sellers like you by listening to this episode of The Amazing Seller - you don’t want to miss it! 

First steps 

Let’s get down to the details - how do you get started selling internationally? According to Kevin, it all starts with figuring out where you want to start selling - he suggests that most US sellers start in Canada or the UK. Once you’ve identified where you want to sell - you’ve got to register and begin collecting sales tax from your buyers. While figuring out sales tax in another country might sound confusing - there are a ton of resources you can use to navigate your way through - plus you’ll be speaking the same language! Get more helpful tips from Kevin on how to start selling in the international marketplace by listening to this episode! 

How much inventory you should order

One big question that Kevin gets from US-based sellers who want to sell internationally is - how much inventory should I order? While much of the answer to that question depends on what you are selling - the general rule is 10% - 15% of what you normally sell in the US. In his conversation with Scott, Kevin even suggests going further by sending some units from the US over to Canada to get your listing primed and ready to go. Why not give Kevin’s suggestion a try - what do you have to lose? Make sure to listen to Kevin’s full conversation with Scott as he expands on this topic and much more! 

Try something different

What will it take to move the needle for your ecommerce business? Do you need to make a pivot and start selling a new product or could you take that product to a new market? When you get so locked into one way of thinking - you can cut yourself off from better opportunities! At the end of the day - if you want to see different results, you’ve got to try different methods. Remember that old definition of insanity? “The definition of insanity is doing the same thing over and over again, but expecting different results.” Don’t let that happen to you! Try something different and test a new opportunity! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:25] Kevin Sanderson joins Scott to discuss how to sell products internationally. 
  • [4:15] Why you should consider selling your products internationally. 
  • [7:25] Take Amazon up on their offer to take your products to an international marketplace or not? 
  • [11:20] How Amazon responds to flagged listings domestically vs. internationally. 
  • [14:40] How to start selling internationally. 
  • [19:20] What taxes should you expect when selling internationally? 
  • [24:30] Kevin explains how you should plan for inventory. 
  • [31:20] Start with one new international channel - don’t try them all at once! 
  • [35:00] How to connect with Kevin. 
  • [37:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS692.mp3
Category:general -- posted at: 3:00am EST

How is your ecommerce brand performing? Are you at the top of your game, or do you need a helpful little push in the right direction? If you need some fresh insight and a little dose of energy - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! 

Your brand needs superfans!

Does your brand have raving fans who will sing your praises? Chances are - you aren’t there yet. Do you have a plan to get there? Your customers are your top resource - you can empower and engage them, or you can take them for granted. The businesses that go the distance and stand out in the marketplace are the ones who harness the power of their people! You don’t have to reinvent the wheel on this one - just take the time to learn from brands who are doing it well. To hear more about this important topic from Scott’s perspective, make sure to catch this episode of The Amazing Seller! 

International selling 

Do you find yourself wondering what it would be like to take your brand to the international marketplace? Sooner or later, you’ll need to face that question as an ecommerce business leader. Too often, sellers get intimidated by the prospect of selling their products internationally - and for a good reason - it can seem complicated. Thankfully, there are ecommerce leaders out there who are willing to show you the way. If you are ready to take your brand to an international marketplace - reach out, Scott’s friend - Kevin Sanderson. Kevin’s contact info is located in the resources section at the end of this post. 

Brand Accelerator Live

When was the last time you invested in the long term growth of your business? Let’s face it, there are a ton of issues that keep an ecommerce sellers attention focused on the here and now but you need to start thinking ahead. One of the best ways to invest in your business is by attending live events! Scott and his team have pulled together a substantial event filled with valuable insights that will help sellers like you. Brand Accelerator Live is just a few short months away - what are you waiting for? Grab your ticket!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week. 
  • [9:50] Question: I’m ready to move into the international marketplace, where do I start? 
  • [18:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS691.mp3
Category:general -- posted at: 3:00am EST

What does it take to move your idea for a business brand from thought to reality? Do you need to gather all the info first or are there steps you can take and things you can learn along the way? On this episode of The Amazing Seller, you’ll hear from Scott as introduces a coaching call with Chris, who he met at the recent Sellers Summit event. In their conversation, Scott walks Chris through the process of planning out content, how to make engaging videos, what it will take to market his brand, and much more. You don’t want to miss a minute of this fascinating episode! 

LIVE events are valuable!

If you’ve been around the TAS community for very long, you know that Scott is passionate about live events. While some sellers are wary about putting in the money to attend live events - Scott has gone all in! Not only does Scott attend live events - he hosts them too. From informal meetups and workshops to the very first official TAS LIVE event coming this September - Scott believes that live events can make all the difference. If you are on the fence about attending a live event - this is the episode for you! 

Why you should leverage your knowledge

Do you have special knowledge or passion for a niche topic? Is there a way you can leverage your knowledge to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skill set to build a brand. Chris’ wife works with children who need speech therapy - Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set - make sure to listen to this episode! 

Create content your audience wants

Let’s face it - no one enjoys getting bored. When you go to Facebook, Twitter, Instagram, or YouTube - you want to be engaged and entertained! Too often, brands make the huge mistake of boring their target customers - don’t let that happen to you. If your content addresses a more serious topic - that’s ok - you don’t need to be funny to be engaging. Go to YouTube and take a look at what people are viewing that pertains to your niche market - with that knowledge - you can begin creating content that your audience wants to watch. Explore this topic further by listening to this episode of The Amazing Seller!

Make sure to build an email list

If you’ve heard it once here at TAS, you’ve heard it a million times - you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list - get started! If you do have an email list - make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott welcomes his guest, Chris to the private coaching call. 
  • [5:00] Chris talks about how he met Scott. 
  • [9:00] What are Chris’ wife’s career and skill set? 
  • [11:00] Scott explains how Chris’ wife can use her niche skill set to build a brand. 
  • [14:45] Tips for creating engaging video content. 
  • [19:15] Planning out content creation. 
  • [27:00] Why you need to focus on building an email list. 
  • [30:30] How to get your audience to self-identify. 
  • [34:20] Establishing credibility. 
  • [38:30] Scott gives Chris some helpful action steps. 
  • [47:00] What it would look like to take Chris’ brand to the next level. 
  • [52:40] How using a Facebook Pixel works. 
  • [57:15] Scott and Chris wrap up their conversation. 
  • [1:00:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS690.mp3
Category:general -- posted at: 3:00am EST

Is your ecommerce business prepared for one of the biggest days of the year? Prime Day is coming, and you need to make sure you’ve done everything you can to be ready! Prime Day is a great opportunity for ecommerce sellers like you to take advantage of huge earning potential. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the steps that sellers like you can take to make sure you aren’t caught off guard and ill-prepared. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Do you have enough inventory?

Too often, ecommerce sellers make a critical mistake when they prepare for special days like Black Friday or Prime Day - they don’t pay attention to their inventory levels! Some sellers might go crazy and overstock their inventory, which leads to unexpected storage fees. Other sellers underestimate the inventory they need and miss out on easy profit! How can sellers like you find the right level of inventory you need to succeed on Prime Day? According to Scott and Chris, the best rule of thumb is to have 20% to 30% more inventory than you have ready for a typical week. To hear the guys walk through their thoughts on this topic - make sure to listen to this episode!

Make sure your product listing is optimized!

One of the most important things that sellers like you have to do to prepare for Prime Day is to optimize your product listing. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the importance of optimizing your product listing for keywords and images. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Lower your prices or offer a coupon?

Let’s face it; everyone wants to get a good deal when they go shopping and Prime Day is a ripe event for fueling that impulse. What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

Use your email list!

Did you know that Prime Day is one of the best times to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! Imagine the impact of increased traffic to your listing and an increase in value you can deliver your audience. To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What is Prime Day? Why is so important?
  • [6:00] Prepare your inventory for Prime Day!
  • [12:00] Is your product listing optimized?
  • [22:20] Tips for driving traffic to your listing.
  • [29:20] Which is better - lowering your prices or offering a coupon?
  • [32:45] Prepare and remind your followers about your sale!
  • [42:00] What are you waiting for? Build an email list!
  • [48:20] Chris recaps how sellers can take advantage of Prime Day.
  • [54:00] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS689.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to move the needle of progress in the right direction? What are some of the challenges holding you and your ecommerce business back? Here to help you get back on track as you head into the weekend is another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives a recap of this week’s TAS episodes, provides his thought of the week, and as he answers a question from a TAS follower like you. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Always go the extra mile

If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.

Make sure to NICHE down!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

How to maximize your efforts

Is your brand designed around your customer’s experience? Seriously! Think through what they’ll purchase when they are on your site or your product listing - are there other things you could sell them to complement their order? Too often, ecommerce sellers like you fail to think through this critical step and maximize their efforts. The hardest part about selling is getting your customer interested in your brand - the easy part is selling them more stuff! If they’ve already got their wallet out, why not give them more things to buy? To learn more about maximizing your efforts - make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need to check out TAS episodes 686 & 687.
  • [4:00] Scott’s thought of the week - go the extra mile.
  • [9:50] Question: How do I NICHE down in the gift-giving market?
  • [19:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS688.mp3
Category:general -- posted at: 3:00am EST

You’ve heard Scott talk about the fun project he’s been working on with Greg Mercer, Steve Chou, and Mike Jackness - called the Five-Minute Pitch - now it’s time for the launch! The guys decided to take all the episodes from the Five-Minute Pitch and make them available in a podcast format. On this episode, you’ll get a sneak peek into one of the Five-Minute Pitch episodes featuring Mike Higman. Learn from Mike’s pitch and the judges as they evaluate if he has what it takes to move on to the next round!

Mike’s pitch

You can learn a lot of helpful business lessons from watching fellow business leaders make their pitch on Shark Tank. In that same vein - the Five-Minute Pitch lets you learn even more relevant lessons from watching ecommerce leaders make a pitch for their business. On this episode, you’ll hear from Mike Higman as he makes the pitch for his business, Hunting Gear Deals. Mike started his ecommerce business to create a place where hunters can find the best deals on the gear they want. Hear Mike’s full pitch to the judges by listening to this fascinating episode!

The judges deliberate

Listening to Mike’s compelling pitch, the Five-Minute Pitch judges enter their deliberation process. They’ve got to decide if Mike’s business and his pitch has what it takes to move on to the next round. The guys launched into a great back and forth that will really benefit ecommerce sellers like you - listen to their critiques and their praise for Mike - you might learn something useful. Ultimately, the Five-Minute Pitch judges decided to pass on Mike’s innovative and successful venture. Tune into this episode to hear more about their process and what went into their decision!

Know your “Why!”

Do you know your “Why?” What is it that gets you up in the morning and working toward the goals you’ve set? For some, it’s to get out of the rat race of a 9 to 5, for others it’s financial freedom for their family. If you don’t know what you're, why is, you won’t enjoy sustained success! Each of the entrepreneurs who stepped out and participated in the Five-Minute Pitch knows their "why." Learn from their example - work on your story and identify the big reason why you are going on this crazy ecommerce journey!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott introduces this special “5-Minute Pitch” podcast episode.
  • [3:30] 5-Minute Pitch episode begins.
  • [6:10] Mike begins his 5-minute pitch.
  • [15:30] Mike reflects on his pitch and the judges deliberate.
  • [21:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS687.mp3
Category:general -- posted at: 3:00am EST

How do you feel about fear? It sounds like a strange question, but the answer has HUGE implications for your ecommerce business! If you let fear run your life - you’ll be miserable. Why not learn how to embrace fear and use it help you achieve your goals? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can understand the fear you have and how to use it positively. You don’t want to miss a minute of this informative and helpful episode!

Where does your fear come from?

Take a minute and consider the fear or anxiety that you have about your business. Where does that fear come from? Are you worried it is all going to come crashing down around you? The truth is - your fear comes from a place of preservation. Fear is a natural reaction to change and risk in our lives. Guess what? You aren’t in danger! Fear told your ancestors when to go into self-preservation mode, but you don’t have to have the same reaction. To hear Joel and Scott expand on the root causes of fear - make sure to listen to this episode of The Amazing Seller!

Why the right people in your corner can make all the difference

As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott and Joel explain the importance of connecting with other leaders, make sure to listen to this episode of The Amazing Seller!

Use your fear!

What if you could not just defeat the power of fear in your life but USE it as fuel? Does that sound too good to be true? It doesn’t have to be! Instead of letting all that nervous energy and worrying rob you of the joy and drive you need to succeed - use it! Do you want to be in the same boat you are in a year from now? If you don’t - use that fear of complacency to make some positive changes in your life and business! At the end of the day - you can’t expect everything to come easy. If you want real and lasting change in your business - you’ve got to fight for it. Learn more about using fear to your advantage by listening to this episode with Scott and Joel - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What is the root cause of your fear?
  • [9:00] The worst-case scenario.
  • [13:30] You’ve got to surround yourself with the right people.
  • [21:50] Scott talks about the fear he had with the lake house.
  • [25:00] Make sure to check out Brand Accelerator Live!
  • [28:15] Use your fear as motivation!
  • [30:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS686.mp3
Category:general -- posted at: 8:19pm EST

Don’t you hate it when you run into a wall with your business? Everything seems to be moving along fine - then all of a sudden - you hit a wall! The wall you hit can take a bunch of different forms - lack of motivation - financial difficulties - the list could go on. What are you going to do about it? You have the power to change your situation! Tune into this episode of The Amazing Seller as Scott and Chris explain how sellers like you can get the most out of your email list. You don’t want to miss a minute of this helpful episode!

Brand Accelerator LIVE

This is it - Brand Accelerator Live is just a few months away! Scott and Chris were down in Texas for this episode as they joined the TAS team to hammer out a few more details for this amazing event. Do you have your ticket yet? What are you waiting for? Remember - you need to invest in your business by investing in your growth as a leader! How else do you expect to learn new concepts and strategies? Don’t leave it all up to books and workshops - live events can do wonders for your business! Get more details about the event in the resources section at the end of this post.

Just be a human!

Do you ever get beautiful branded emails from the big box stores and feel intimidated? How can an ecommerce seller like you ever hope to compete with the resources of retail giants? While those polished and shiny emails look good - the truth is - people respond to a more humble approach! Time and time again, Scott and Chris have found that simple and straight forward emails get the best responses. That’s good news for sellers like you! You don’t have to imitate the big guys - just be yourself! To hear more about this critical topic from Scott and Chris - make sure to listen to this episode of The Amazing Seller!

The three email profit push

Even with Scott and Chris’ encouragement - writing an email to get sales or even goodwill with your audience can be really hard. If you want to overcome that difficulty - you’ve got to be willing to put yourself out there. To help make that process a little easier - here is the three email profit push.

  1. Make an offer - tell them what it is and why they should care.
  2. Send a reminder email about the offer.
  3. Send a final email about the offer ending soon!

You can send these emails in one day - or over the course of three days. Listen to Scott and Chris expand on this email strategy and much more by tuning into this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why you should get excited about Brand Accelerator LIVE!
  • [5:30] Question: I’m stuck - what do I email my list to get sales?
  • [7:15] There is no magic script - just be a human!
  • [10:40] The one thing most sellers miss when sending emails.
  • [15:00] How to “Sell” without “Selling.”
  • [20:15] What is the three email profit push?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS685.mp3
Category:general -- posted at: 3:00am EST

You know that sinking feeling you have when you go to log in to your Amazon account in the morning, and you see that dreaded red flag? It doesn’t have to be that way! More and more - Scott is hearing from ecommerce sellers like you who put way too many of their eggs into the Amazon basket. This isn’t an Amazon bashing episode - it’s a reminder that you need to think beyond Amazon. On this episode, you’ll hear from Scott as he shares a horror story from one of his inner circle members - let it serve as a warning to build external assets for your brand!

The HORROR story

Imagine you are chugging along minding your own business when Amazon Shipping sends you an email and asks you to participate in a new Beta program. Wow - that sounds great! They offer to send you a printer to print out labels and make the whole process easier - even better! Then the other shoe drops - the printer won’t work with your computers. You reach out to Amazon and plead with them to help correct the problem and avoid delayed shipping on your account - all to no avail. Sounds like a nightmare - right? What would you do in this scenario?

The solution

Jim’s story is a great example of why sellers like you need to build out external assets like a home base (blog/website), email list, and social media channels! Don’t get caught with all of your eggs in the Amazon basket. Amazon is a great place to launch and grow your business, but you NEVER want to depend on a single channel outside of your direct control. While building out your own assets sounds complicated - it’s really not that difficult. To hear how sellers like you can get started and avoid a situation as Jim faced, make sure to listen to this episode of The Amazing Seller!

Check out the P.A.C.E method!

If you haven’t already - you need to check out the PACE method that Scott has been developing over the last year. PACE is a formula that sellers like you can use to future-proof your brand. If you’ve already brushed up on PACE - make sure to attend the Brand Accelerator LIVE event in Septemeber to go even further with brand building strategies. If you want what you’ve never had - you’ve got to do what you’ve never done! Don’t get stuck doing the same thing over and over again while expecting a different outcome. Learn a better way from Scott and the TAS team. You can learn more about PACE and the Brand Accelerator LIVE event in the resources section.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Jim’s voice message - an Amazon horror story.
  • [7:30] Scott reacts to Jim’s story.
  • [9:15] You’ve got to build your own assets!
  • [11:30] Check out the P.A.C.E method.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS684.mp3
Category:general -- posted at: 7:24pm EST

There are so many strategies and programs out there that try to get sellers like you on the “Quick road” to success. Does a quick road to success even exist for ecommerce sellers? According to Scott, the answer is, “No!” He says that there are a ton of opportunities for sellers, but it will take hard work. Are you ready to put in the time to see your goals achieved? Tune into this episode of The Amazing Seller as Scott breaks down his simplified formula for getting started - it won’t be easy, but it will work!

Know your market!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often, ecommerce sellers try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Build your email list.

Is building an email list worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is that he’s seen it work! In multiple test runs and with his brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode!

Create digital products.

If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Why you need to be thinking long-term.
  • [4:00] You need to know your market!
  • [5:40] Validate and identify potential traffic.
  • [9:20] Build your email list!
  • [14:30] Validate 3-5 offers you can market to your audience.
  • [19:30] How to create digital products for your target market.
  • [23:00] Scott recaps all seven steps.
  • [26:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS683.mp3
Category:general -- posted at: 3:38pm EST

How is your ecommerce business coming along? Is everything firing on all cylinders or do you need a tune-up? If you are anything like most entrepreneurs - you need a little pick me up now and then. Good news - you’ve come to the right place! Scott won’t fill you up with a bunch of empty statements to keep you going - he’ll deliver helpful tips and insights that actually work! Tune into this episode of The Amazing Seller as Scott provides his thought of the week and addresses a question from a TAS follower like you! You don’t want to miss it!

Your skill set has value!

Did you know that you are learning a skill set with your ecommerce business that you can use for the rest of your career? It’s true! The lessons you are learning - analyzing the market - researching niche groups - and marketing your product - these can serve you for years to come. Don’t let someone else tell you that you are wasting your time or that you can’t use your skills down the road. Lean into your skills and sharpen them - you never know when the perfect opportunity will arise. To learn more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller!

Leverage your attention

If you’ve been around the TAS community for any length of time, you know that Scott is passionate about helping sellers like you grab the attention of your target audience. One of the best ways to grab your audience’s attention is by providing helpful and engaging content. Once you have them coming back for content again and again - you can use that to start promoting a private label product. The whole private label process might seem challenging, but if you are ready to give it your all - you’ll find that it is totally doable! If you want to find out how to make this process work for your ecommerce business, make sure to listen to this episode!

Take Action!

Let today be the start of your journey - borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist - put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business - you are the person who can make it happen! Remember - the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week.
  • [10:50] Question: How do I leverage Private Label without adding more work?
  • [19:00] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS682.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself struggling to build momentum with your ecommerce business? If so - you aren’t alone! Many sellers go to events or masterminds only to struggle with implementing new strategies once they get home. On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can get the most out of events, what makes Brand Accelerator Live so unique, how to break out of the norm and take action, and much more. This episode is designed to encourage sellers like you - don’t miss it!

Brand Accelerator LIVE Update

Scott’s got some great news to share regarding the TAS Brand Accelerator Live event! As you know - Scott has been hard at work, making sure sellers like you get a unique and rewarding experience at the upcoming Brand Accelerator Live event. Part of making it a great event is getting the right person to MC and make sure the whole experience goes smoothly. Here’s the good news - the MC will be a familiar voice - Joel Bower has agreed to fill this vital role, and he is READY for it. Tune into this episode of The Amazing Seller as Scott and Joel give more updates on this fast approaching event!

An event created for sellers like YOU!

Scott and the crew planning the Brand Accelerator Live event get it - they know that these type of events can feel pretty cookie-cutter. If you’ve been to one marketing or ecommerce event - it feels like you’ve been to them all, right? What does it take to stand out from the rest of the pack? How will Brand Accelerator Live be any different? The TAS crew wants this event to be the ONE event you go to this year. With that approach in mind, they promise that they won’t waste your time. Scott and his team know what it means to come up with the cash to attend an event like this and want to make it a good return on your investment. Hear more about how they’ve crafted this event with sellers like you in mind by listening to this episode!

Get the most out of attending events.

Truthfully - you really only get out of events and masterminds what you plan on contributing. Yes, these are events that you attend and absorb, BUT there are things you can do to set yourself up for success! According to Joel and Scott, it all comes down to application and follow through. These guys get it - when you attend events it can feel like you are drinking out of a fire hydrant - that’s normal! What you need to do is create a sperate sheet or document during the event and make a list of action steps. When the event is over, and you are on the airplane heading back home - pick two action steps that that whole list you created. When you focus on JUST two action steps, you increase the likelihood of actually following through!

You’ve got to get out of the house!

From time to time - Scott gets push back from TAS followers like you who argue that attending an event is a waste of time. Do you find yourself falling for that line of thinking? There are two key reasons why you should attend an event like Brand Accelerator Live.

  1. Attending an event gets you out of your house and out of your regular routine. Don’t ignore or gloss over this point! Sometimes a little break from the same old - same old can make a HUGE difference.
  2. You never know who you will meet and how that connection can change the course of your business. Scott has made some many great connections over the years by simply showing up to an event and taking the time to get to know fellow sellers.

What are you waiting for? Do you really think you can get those amazing benefits sitting at home? Try something new and see if you can get some helpful insights that will help you take your business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you should attend live events or masterminds.
  • [12:00] How to get the most out of an event. What is the action you want to take?
  • [17:20] Why the TAS crowd is the BEST.
  • [23:40] Special Announcement about Brand Accelerator LIVE.
  • [26:40] Brand Accelerator LIVE was created for sellers like YOU!
  • [30:10] How the right connections can make all the difference.
  • [34:20] Don’t shortcut your education as a business leader.
  • [36:50] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS681.mp3
Category:general -- posted at: 3:00am EST

Do you struggle with understanding how SEO works? Do you want to figure out how to attract traffic to your blog and social media channels to grow your ecommerce brand? If so - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what type of content you should create, tools you can use to get started, how to use keywords effectively, and much more. Make sure you have your pen and paper ready for this extra helpful episode - you don’t want to miss a minute!

The type of content you should create

What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer - look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed - make sure to tune in to this informative episode of The Amazing Seller!

What is the problem you are trying to solve?

Content is all around you - seriously! If you are confident that there is a market out there for lawn care or kayaking - why not connect with someone locally who is an expert in that field? Sellers like you can leverage the knowledge and skill set of others to highlight helpful tips and insights your audience needs. It might sound difficult, but the truth is - when you know how to look in the right places, the ideas will flow! Get more tips from Scott and Chris by listening to this episode of The Amazing Seller!

Don’t over-think it!

Time and time again - ecommerce sellers in the marketplace close up shop because they over-thought their approach. Yes - dream up, test, plan out, and implement your strategy but don’t stress over every detail! If you have any hope of succeeding as an ecommerce seller, you’ve got to be willing to roll with the punches and adapt. Do you have what it takes? Of course, you do! Jump into this episode of The Amazing Seller to hear from Scott and Chris as they dive deep into SEO tips and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] What is the content that your target market needs to know?
  • [5:00] The type of content you should create.
  • [11:30] Tools you can use to get started.
  • [13:00] What is the problem you are trying to solve?
  • [15:30] Make sure your question or title is the keyword you are going after.
  • [18:10] Don’t over-think it!
  • [22:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS680.mp3
Category:general -- posted at: 11:09pm EST

Are you fired up and ready to push your limits as an ecommerce seller? Or do you find yourself struggling to meet your goals and stay motivated? Whichever boat you find yourself in - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS resources, provides his thought of the week, and answers a common question from sellers like you. Have pen and paper ready - you are going to need it for this one!

Invest in people

When you build your business from the ground up, it can be tempting to think of everyone else as competition. While you should take your competition seriously - don’t be afraid to collaborate and network! You have no idea how making the right connections can come around and serve your brand down the road. Take Scott’s example - he reached out to Chris early on in his ecommerce journey and they started working together. Now Scott and Chris are as thick as thieves! Get Scott’s take on why sellers like you should invest in relationships by listening to this helpful episode of The Amazing Seller!

Don’t focus on products!

Scott often gets asked if he would do anything differently from how he built ecommerce brands back in 2014 - the short answer is, yes! As many of you know, these days, Scott is focused on helping sellers like you build a brand that can go the distance. This approach forces you to take a more holistic approach than just chasing a hot product. The future of ecommerce, according to Scott, is brand building - plain and simple. Scott believes in this approach so much that he has poured a lot of time and energy into equipping sellers like you! Make sure to check out the links he’s put together located in the resources section at the end of this post.

Content creation is KEY

If you’ve heard it once, you’ve heard it a thousand times here at TAS - content creation is KEY. How is your brand coming along with content creation? Are you connecting with your target audience and serving them up content that keeps them coming back for more? The truth is - there is no reason to fail at content creation! There are a ton of ways to find out what your audience is searching for and it doesn’t cost a dime. Don’t let excuses keep you from success - learn from Scott and find out what you need to do to deliver content that resonates with people. If you need a nudge in the right direction - this is your nudge! Search the TAS site for content creation, and you’ll find a whole host of helpful tips and resources.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott’s thought of the week - invest in people.
  • [13:30] Question: What should I do NOW vs in 2014 when launching products?
  • [17:30] Scott shares a conversation he had with Mike Jackness.
  • [19:40] Why content creation is KEY.
  • [23:45] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS679.mp3
Category:general -- posted at: 3:00am EST

Are you ready to take your ecommerce business to the next level of growth? Seriously - are you ready? What are you waiting for? Would a well thought out and prove strategy help? Of course, it would! Good news - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they recap their experience at a recent Sellers Summit event. In their conversation, the guys explain how the PACE method works and how sellers like you can use it to grow your business. Have pen and paper ready - you are going to need it!

Make sure to lay a solid foundation!

Any good business leader will tell you that one of the most important aspects of building your business is laying a solid foundation. Does that mean that you have to do everything perfectly from the start of your business? No! You’ll make mistakes along the way - that’s fine. There is no need to rush into your business without a solid foundation in place. Take your time, do your market research, find out what kind of business you want to build and then reverse engineer it. Learn more about the preparation phase of building your business from Scott and Chris by listening to this episode of The Amazing Seller!

3 reasons to start with your target market in mind

Too often, Scott and Chris see sellers start their ecommerce business without thinking through who they are trying to reach. Don’t put the cart before the horse! You need to start with your target market in mind. Scott and Chris have three reasons why sellers like you should take this approach.

  1. The market will tell you which products it wants.
  2. You don’t have to randomly search Jungle Scout to look for viable products.
  3. You don’t have to stress about the profit margins on each product.

This isn’t just theory - Scott and Chris have seen this strategy play out, and it works! Jump in and learn how to build a successful business based off of these principles by listening to this episode of The Amazing Seller.

Don’t worry about giving away free content

Are you worried about giving away too much content for free? Don’t worry about that! Take Scott as a good example - he’s been giving away content on his blog for FREE for years. He doesn’t stress about each blog post or resource he gives out for free because he figured out that being known as a go-to resource is much more valuable. How can you become the go-to resource for your niche market? Give them valuable content! To hear how you can adopt this strategy that has worked for Scott, make sure to catch this episode of The Amazing Seller.

Create a connection with your audience

Too often, ecommerce business leaders get really excited about the potential for tools and assets like an email list or a YouTube channel, but then they never take advantage of that resource. These are the folks who collect 50,000 email addresses, but they never send an email out - that’s insane! You have a whole host of helpful resources at your disposal that Scott has created just for you. Make sure to check out the links located in the resources section to take your business to the next level of growth.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Chris shares his thoughts on the recent Sellers Summit event.
  • [7:00] Why is the preparation pillar so important?
  • [10:10] Five reasons to start with the market in mind.
  • [17:30] What if you give away too much content for free?
  • [20:20] Make sure to check out the TAS live class!
  • [25:50] How do you grab attention in your market?
  • [31:15] Cultivating your following is key!
  • [34:20] Expansion is all about taking your business to the next level.
  • [37:40] Scott recaps all four pillars of P.A.C.E.
  • [39:40] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS678.mp3
Category:general -- posted at: 12:09am EST

Imagine what it would be like to pre-launch a product and get $17k in sales within the first 24 hours. Does it sound too good to be true? It doesn’t have to be! There are steps you can take with your ecommerce business to enjoy this level of results. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down how Alexandra Jimenez made $17k in 24hrs, why you need a home base, major takeaways that you can implement today, and much more. You don’t want to miss a minute of this valuable episode!

Build your home base, today!

If you’ve been around the TAS community for very long, you know that Scott is pretty big on helping sellers realize the value of creating a home base for their brand. Have you built your home base yet? Are you too intimidated to get started? Stop stressing about it and just jump in! You don’t have to have all the details figured out - just grab a domain name and start creating content - it’s that easy. Try taking a look at some of the other brands you want to compete against and see what they are doing - chances are you can do something similar - or even better! Learn more about building a home base for your ecommerce brand by listening to this episode of The Amazing Seller!

Why you need to build AND use your email list

Most sellers who follow Scott have likely listened to his advice, and they have built an email list - after all, it is not that difficult. However, did you know that many of those sellers have failed to complete the critical second step of building an email list? It’s true - many ecommerce sellers build their email list and then fail to keep their list warm! Don’t follow down that path! It really doesn’t take much to cultivate your email list and keep them engaged. Learn from the helpful tips and insights that Scott has to share so you can keep your followers engaged!

Action steps you can take

How can you get similar results that Alexandra Jimenez enjoyed? According to Scott, it all comes down to two things - grabbing attention by serving your market and monetizing your home base. While these two action steps sound complicated, they really aren’t! Find out what your audience wants to know about and deliver it to them by providing useful content. Once you become a trusted source, you’ll see the traffic roll in. Once the traffic starts coming to your home base - turn on the ads and start earning revenue! Get all the details from Scott so you can get take your ecommerce business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] The play-by-play explaining how Alexandra Jimenez made $17k in 24hrs.
  • [7:30] You need a home base!
  • [10:30] Why you need to build AND use your email list.
  • [14:00] Two BIG TAKEAWAYS.
  • [18:30] Scott recaps what led to Alexandra’s success.
  • [21:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS677.mp3
Category:general -- posted at: 3:00am EST

It’s that time of the week again - another session of Ask Scott is here! This is the place to be on Friday or any day of the week, really. Get an extra push in the right direction and hear helpful content that is relevant to you and your ecommerce business. On this episode you’ll hear from Scott as he gives an update on TAS resources and events, shares his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this fun and helpful episode of The Amazing Seller!

Don’t be afraid to make a pivot

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

A great way to get your feet wet

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

What do you have to lose?

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers like you TAKE ACTION. Have you been taking action lately or have fear and worry taken over the driver’s seat? Remember, there is a whole TAS community here to help you find the tools you need for long-term success. From TAS classes and events to resources like ebooks - this community was built with sellers like you in mind. Make sure to check out all the links located in the resources section - they are there for your benefit!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] You’ve got to be willing to make a pivot.
  • [10:45] Question: How do I reduce risk and take action in my business journey?
  • [13:30] Scott explains how to “Test” what you’ve learned about brand building.
  • [19:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS676.mp3
Category:general -- posted at: 6:24pm EST

Wouldn’t be nice if you could build a system or machine to generate profit for your ecommerce business? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how to build an email list, what it takes to keep your audience engaged, how to cross-promote your brand, common mistakes to avoid, and much more! If you are ready to take your ecommerce business to the next level of growth - this is the episode for you!

What are you waiting for?

If you have been part of the TAS community for any period - you know that Scott is passionate about getting ecommerce sellers to go “All in” on email lists. Time and time again, Scott hears people ask - “Isn’t email dead?” His reply is a resounding - “No!” Sure, social media ebbs and flows, but email is constant. So what are you waiting for? Why haven’t you built up your email list? To hear why this tool is so vital for a thriving ecommerce business, make sure to catch this episode of The Amazing Seller!

Don’t let your list grow cold!

Too often ecommerce leaders get excited about launching their brand and building an email list that they make a HUGE error - they fail to keep their email list hot! If you were to measure the temperature of your email list, what would the result be? Is your audience red hot and ready for whatever you send their way OR has it been a few weeks sent you sent them anything? If you are going to pour time and energy into building your email list - don’t lose momentum by failing to keep them connected to your brand! Learn how Scott keeps his email lists engaged by listening to this helpful episode of The Amazing Seller.

Automate whenever and wherever you can

Did you know that there are tools and processes you can use to take a lot of the leg work out of getting people connected to your ecommerce brand? It’s true! You don’t have to manually create emails and send them out to each new person who checks out your brand - you can have a system that takes care of that! From hello bars to auto-responders, Scott encourages sellers like you to work SMARTER, not HARDER. Find out how Scott automated a large number of his processes by listening to this episode of The Amazing Seller - you don’t want to miss it!

Common mistakes to avoid

As an ecommerce business leader, you know the value of learning from those who have come before you. That’s why you are here learning from Scott so you and avoid the mistakes he made early on in his career and mistakes he still sees many ecommerce sellers make today. One of the significant mistakes that Scott sees time and time again are sellers who are too worried that they’ll mess up or present an unpolished email or video. Scott says - “Don’t stress about that!” You will get better at sending emails and recording videos over time - but you’ll never get there if you don’t START! So what are you waiting for? Get out there and TAKE ACTION!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Make sure to catch Scott’s FREE Live TAS Class.
  • [5:20] What are you waiting for - build your email list!
  • [7:15] Scott explains how to use an auto-responder & how to connect w/ your audience.
  • [11:00] Scott’s favorite auto-responder.
  • [12:30] Don’t let your email list get cold!
  • [16:00] How to use questions to your advantage.
  • [19:00] Common mistakes that many sellers make with their email list.
  • [22:00] Open and clickthrough rates you should expect.
  • [25:20] Scott recaps how to create a profit machine.
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS675.mp3
Category:general -- posted at: 3:00am EST

Are you someone who LOVES a good challenge? Do you find it easier to get pumped and motivated when you are working in a group or trying to meet a deadline? If that’s you - good news - Scott’s got a challenge for you! On this episode of The Amazing Seller, you’ll hear from Scott as he lays down a challenge for sellers, explains how to reach your target audience, shows you how to make a profit from traffic, and much more. Make sure you have pen and paper ready for this helpful episode - you don’t want to miss it!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller – you don’t want to miss it!

Grab their attention

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find related content and get it in front of your customers. Learn how to create relevant content by listening to this informative episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s challenge for the TAS audience.
  • [6:35] What does your target audience want?
  • [9:00] Create a list of topics relevant to your market.
  • [12:00] The key to creating evergreen content.
  • [16:00] Make sure to create a home base!
  • [20:45] Why you need to create a Facebook fan page and an email list.
  • [24:15] Where does the profit come in?
  • [26:20] Scott everything he’s covered so far.
  • [30:00] Traffic is the new currency!
  • [32:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS674.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Make sure to diversify!

If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels and income streams. How are you doing on that front? Are you still largely dependent on Amazon, or have you started to build out your brand presence on social media and through your home base? Remember - there are a ton of TAS resources at your disposal to help you take your ecommerce business to the next level. Check out the links in the resources section at the end of this post!

Clickthrough rates and email list building.

As you follow Scott’s advice, and you build your ecommerce business, you might be wondering, “What open and click-through rates should be looking for?” You are asking the right questions! According to Scott, a good number to shoot for is 20% of your list to open your email. For click-through rates, the number to shoot for is 2-3% of your email list. Now, that might not sound like a lot but if you are pouring your energy and focus into social media channels and cultivating your email list - you are headed in the right direction. To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller!

FREE TAS Classes made for you!

What are you doing on Wednesday, May 29th or Thursday, May 30th? Do you want to learn how to get UNLIMITED TRAFFIC in any market, to build or scale your brand? Of course, you do! Listen up - right now; this class is FREE. Yes, you heard that right - FREE! The catch is, you have to attend this virtual event LIVE on the 29th or 30th. Scott is going to start rolling out special TAS LIVE virtual events like this one, and he wants you to get in on the action. You can check out the link in the resources section for more info - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] TAS announcements and updates.
  • [6:30] Scott’s thought of the week; diversify!
  • [7:20] What are good email open clickthrough rates that I should aim for?
  • [15:00] How you can address poor open and clickthrough rates.
  • [19:50] Don’t worry about people unsubscribing to your email list!
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS673.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself lost and confused when it comes to attracting traffic for your ecommerce brand? Have you tried every tool and tip only to come up empty? If so - you aren’t alone! Many sellers like you are trying to figure out the best way to drive traffic and get their business off the ground. On this episode, you’ll hear from Scott as he recaps a recent coaching call where he spelled out his eight-step plan to build free traffic assets and generate income at the same time. You don’t want to miss a minute of this helpful episode of The Amazing Seller!

Steps 1-4

In a recent coaching call, Scott spelled out eight steps to build traffic assets and generate income at the same time. Here are the first four steps that Scott provided.

  1. Give your brand a name that will allow you to go a little broader down the line.
  2. Create a website and “Home base” for your brand.
  3. Create a YouTube channel for your brand.
  4. Create a Facebook page for your brand.

Where are you currently with your brand? Have just now started to think about building out a YouTube channel? What about your website and home base? To hear Scott expand on each of these critical aspects of driving traffic to your brand, make sure to listen to this episode of The Amazing Seller!

Steps 5-8

If you’ve been around the TAS community for very long, you know that Scott loves to break things down, so you guys don’t get too overwhelmed. In that spirit, here are the second half of the steps Scott has outlined for sellers like you to build traffic assets and generate income at the same time.

  1. Create at least one video per week for your audience.
  2. Post your video to YouTube.
  3. Embed the YouTube video on your blog with a transcript and/or a write up of the subject.
  4. Build up your email list and let your audience know about your newly created content!

This list is just the tip of the iceberg! There are a ton of resources and content that sellers like you can use to go even deeper with Scott’s content. Have pen and paper ready - you are going to need it!

Where will YOU start?

Alright, it is gut check time! As Scott often says, it’s time for you to, “Take action!” Where will you start taking action today? As you look over Scott’s eight steps do you feel good with your progress or do you feel like you need to kick it into the next gear? Wherever you are now - the only way to move forward is to plan your next step! Remember, the TAS community is here to keep you going and support you - have you jumped in yet? Learn more about the events and tools available to the TAS crowd by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should check out Traffic & Profits.
  • [4:20] Scott walks through a coaching call he recently had.
  • [5:45] Why you need to create a home base.
  • [11:30] Create social media channels and push out content!
  • [15:45] Plan out your content strategy.
  • [20:00] Why you need an opt-in capture form on your site & how to build an email list.
  • [24:00] Scott recaps all 8 steps to build free traffic assets and generate income.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS672.mp3
Category:general -- posted at: 10:44am EST

Do you ever feel like you’ll never have what it takes to build a thriving ecommerce business? What if there was just one key insight or lesson out there that could unlock your full potential for growth? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews entrepreneur and business leader, Alexandra Jimenez. In her conversation with Scott, Alex opens up about how she involved with the travel industry, what it took to monetize her blog, challenges she faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Alex’s story!

Content and traffic go hand-in-hand.

If you’ve been part of the TAS community for very long you know that Scott is convinced that traffic is the new currency - but did you know that content and traffic go hand-in-hand? It’s true! You won’t keep people coming back for more if you have poor content! What is your content creation strategy? Does it need a little push in the right direction? If so, you’ll want to have pen and paper for this episode. Listen to this episode to learn from Alex’s expert perspective and find out how she has been able to maximize her content to drive traffic!

Using Facebook Live effectively.

Did you know that Facebook Live is one of the best tools to have your toolkit? Think about it - it’s a FREE way to draw your target audience in and help them get to know you and your brand! You can also use Facebook Live to drive sales and traffic to your blog or website. Alex decided to create her first physical product and was able to successfully raise over $17,000 in pre-sale purchases by using Facebook Live. Imagine that! To get the full scoop from Alex on how she was able to accomplish this feat, make sure to listen to this episode of The Amazing Seller!

Hard work will get you results!

Too often startup business leaders are constantly on the lookout for a new hack or trick that will take their business to the next level - and for a good reason, starting a business is hard! The truth is, there is no hack that will help you achieve overnight success, the one thing that will ensure your success is your level of commitment. Are you willing to put in the time and energy necessary to achieve your goals? If you aren’t ready to put in the hard work - don’t expect to see results! Learn more from Alex and Scott as they stress the value of hard work on this episode of The Amazing Seller.

Make sure you think out your strategy.

How is the growth of your business coming along? Do you have a solid strategy in place or are you unsure of which direction to take? Think of it this way - you need to have a solid foundation before you build the house! Is your business starting off with a good foundation? If you want to take the time to invest in your business and give it every chance to succeed then make sure to learn from the best! You will find links to resources from Scott and Alex in the section below - use them to your advantage!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure to check out the “Traffic and Profits” training.
  • [5:45] Scott welcomes his guest, Alexandra Jimenez.
  • [7:00] Alex talks about her background and how she got into her current market.
  • [10:45] Where did the idea to make money off of blog content come from?
  • [14:00] Alex shares how a side hustle got her in trouble.
  • [15:40] How Alex supported herself financially while travelling.
  • [17:45] What does Alex’s content creation process look like?
  • [21:30] Is email list building really that important?
  • [26:00] How did Alex start to monetize her blog?
  • [28:00] Alex explains why she started selling her own physical products.
  • [34:00] How to do an effective Facebook Live session.
  • [43:50] Alex shares some ways to take action.
  • [47:50] What is Alex’s husband’s role in the business?
  • [50:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS671.mp3
Category:general -- posted at: 12:49am EST

How are you progressing with your ecommerce business? Are you hitting all of your target goals are do you find yourself lagging behind? Scott’s here to help sellers like you answer some questions and get you headed in the right direction, it’s time for another session of Ask Scott! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question about Facebook Messenger chatbots, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode of The Amazing Seller!

Be intentional with your time.

Recently Scott attended an event featuring author and business leader, Jeff Walker. At the event, Jeff spelled out some helpful insights to encourage leaders in their journey. These lessons from Jeff have been bouncing around in Scott’s head all week, and he really wanted to get them to the TAS community so here they are.

  1. Know what you want.
  2. Plan out the steps to get there.
  3. Schedule time to work on those steps.
  4. Be intentional with your time.

Which one of Jeff’s insights resonates the most with you? Are you ready to take action? Tune into this episode of The Amazing Seller as Scott expands on these insights from Jeff and much more!

Should you use Facebook Messenger chatbots?

Let’s face it, as a business leader, shiny objects are a huge problem, aren’t they? You start to see a peers business take off because they did this “One thing” and now you want to divert your attention to try and get the same results. The problem is, just because it worked for them it doesn’t mean it will work for you! Listen to Scott’s advice and avoid shiny objects - that doesn’t mean you can’t use new tools like Facebook Messenger chatbots, but it does mean that you need to make sure you are sticking to your plan! To hear Scott expand on this important topic and more, listen to this episode of The Amazing Seller!

How to use an email list effectively.

When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to stay subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask - you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott’s thought of the week.
  • [8:45] Question: Facebook Messenger Chat Bots or Email List Marketing?
  • [14:00] Why email marketing is NOT dead.
  • [21:00] How to use an email list effectively.
  • [23:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS670.mp3
Category:general -- posted at: 3:00am EST

Do you ever struggle with staying on task and achieving your personal and professional goals? Have you tried to find solutions only to end up frustrated and at the end of your rope? If so, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Joel Bower. In his conversation with Scott, Joel talks about the practices that have helped him be more productive, challenges he has faced along the way, how to avoid burnout, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Do you know your “Why?”

What is the number one reason you are building your ecommerce business? Do you want to spend more time with your family? Are you trying to get out of that dead-end job you hate? Whatever the reason is, you’ve got to have it front and center in your mind, and it’s got to be something that will sustain you when things get tough - because they will! To hear more about identifying your “Why” and making sure you stay laser-focused on it, make sure to listen to this episode of The Amazing Seller with Scott and Joel!

Start racking up the wins.

Let’s face it; no one likes incremental change - especially when they’ve decided that where they are is no longer a good place to be. When the house is burning, it doesn’t feel like progress to go from the kitchen to the living room; it only feels like progress when you are out of the burning building! The truth is, if you want to make big changes in your life, you’ve got to be willing to make small changes that add up. You can’t go from no business to a thriving business overnight; it takes work and a ton of small steps. What small wins are you celebrating this week? Chime in and let the TAS crew know by visiting the link in the resources section at the end of this post!

How to avoid burnout.

Building something from scratch is no small feat - from business to buildings, slow and steady wins the race. Part of the process of building something from nothing is learning along the way, pausing to get advice, and taking time to evaluate your direction. If business leaders just ploughed through and built whatever they wanted to build without pausing for rest and reflection, the result would be something that collapses before too long. Don’t let that happen to you and your business! You can avoid burnout by taking the time to zero in on your “Why,” reflecting on your progress, and surrounding yourself with people who are rooting for you. Are you part of the TAS community on Facebook? Have you booked your ticket to Brand Accelerator Live? What are you waiting for? Discover more helpful insights from Scott and Joel as they discuss burnout and much more on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why you need to attend Brand Accelerator Live.
  • [4:00] If you struggle with productivity, you aren’t alone!
  • [6:00] Do you know your “Why?”
  • [14:00] Scott explains how he decided to start his own business.
  • [16:20] Start racking up the “Wins.”
  • [20:45] How to start moving in the right direction.
  • [24:30] Scott recaps the productivity tips covered so far.
  • [31:00] How to avoid burnout.
  • [40:00] Closing thoughts from Scott and Joel.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS669.mp3
Category:general -- posted at: 3:00am EST

What does it take to build a business from scratch? Is it even possible to start something from nothing or do you need to have some idea of where you will start from? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews David Young. In his conversation with Scott, David explains why he left the FBI to start his own business, how he made a pivot in his business, challenges he has faced along the way, and much more. You don’t want to miss a minute of David’s fascinating story - catch it all here on this episode!

You don’t need to be an expert!

The common conception of most ecommerce sellers is that they studied ecommerce and went into the industry knowing all the ins and outs, that couldn’t be further from the truth! Most ecommerce sellers went into business not because it was the smartest idea but because it was the one that made the most sense. Which side do you land on? Are you an expert or someone who was in the right place at the right time? Whatever your background, you can make it work, you don’t have to be an expert. To hear how one seller built their career from nothing, make sure to check out this episode of The Amazing Seller!

Don’t be afraid to make a pivot.

Have you ever started down a path only to find that you should have taken another route? If so, you aren’t alone! Too often business leaders will start a business and then get too afraid to make a change even though everyone around them would tell them otherwise! Don’t let that happen to you, make sure you have people in your corner who will tell you what you need to hear, not just what you want to hear. Find out more about what it takes to make a pivot in your business by listening to this helpful episode of The Amazing Seller - you don’t want to miss it!

Why giveaway offers work so well.

Did you know that one of the best ways to connect with your target audience is to run a giveaway contest? It’s true! You might think that giveaway contests aren’t as effective as you thought, but you’d be wrong. Time and time again, Scott and his team have found that giveaway contests, when done right, are the most effective tools you can use to grow your customer base and your brand’s reach. So what are you waiting for? Learn more about how to run a successful giveaway from Scott and his guest, David Young by listening to this episode of The Amazing Seller!

Make sure to use digital products.

If you wanted to make quick cash with your ecommerce business, what would you do? Would you run giveaways or deep discounts or something else? According to Scott one of the best ways to take your business to the next level is to offer digital products that will help your audience. Does it sound too good to be true? It doesn't have to! Learn how your ecommerce business can take advantage of digital products by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] David Young joins Scott to talk about his business building journey.
  • [7:30] David shares his career background.
  • [14:30] What led David to consider building a business online?
  • [20:50] David talks about why he made a pivot with his business.
  • [25:50] Experimenting with a giveaway offer to build an email list.
  • [36:00] David explains the strategy to grow his brand.
  • [43:00] Why digital products are so valuable.
  • [48:50] David shares some SEO tips he recently received.
  • [54:30] A content creation angle from David.
  • [58:30] How to connect with David.
  • [1:00:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS668.mp3
Category:general -- posted at: 12:01am EST

Are you fired up and ready to take on the weekend or are you hoping to get some much-needed rest? If you want a little push in the right direction with insights and advice you can use to advance your ecommerce business, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and engaging episode!

Focus on finding a solution.

Let’s face it; people are more likely to focus on problems rather than solutions - that’s just human nature. But where does only focusing on problems get you? Down in the dumps! Yes, you are allowed to get upset and frustrated when things don’t go your way, but you can’t stay there if you want to be successful. Leaders who are ready to take their business to the next level give themselves space to get angry and then they pivot to find a solution. Tune into this episode of The Amazing Seller as Scott expands on this valuable lesson!

Create your own bundles.

As an ecommerce seller, you need every trick, tip, and tool in your toolbox if you have any hope to beat the competition. Did you know that one of the best tools you have is an easy option to bundle your products or variations? It’s true! Why not manually package a few of your products and variations and list them to see how they perform - what do you have to lose? Get the full run down from Scott on what it will take to make this experiment work by listening to this informative episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live!

When was the last time you were really encouraged on your entrepreneurial journey? It doesn’t happen too often, does it? If you find yourself struggling to stay focused and positive - you aren’t alone! Why not take the time to invest in your growth as a leader and connect with like-minded leaders? Scott has poured a ton of time and energy into Septemeber’s Brand Accelerator Live event. He’s attended a ton of ecommerce events, and he wants this one to stand out from all the rest. Learn more about what will be featured and how to get a great price by visiting the link to the event in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, focus on the solution.
  • [4:45] Question: How and can I create bundles on Amazon and be profitable?
  • [9:00] Why you should try a test bundle.
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS667.mp3
Category:general -- posted at: 3:00am EST

Let’s face it; this ecommerce game is not for the faint of heart. As you’ve been busy building your ecommerce business or taking steps to start - you’ve likely realized that it's going to take a lot of work. That’s true - but all of the hard work is worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he explains his mindset and how he stays in the game even when things get difficult. If you want to know how to endure the challenges that will come your way, this is the episode for you!

Get mad, then get to work on a solution.

One of the toughest aspects of running your own small business is having to deal with the crap when it hits the fan. When you are the boss, the buck stops with you! So what do you do when you run into a significant challenge? According to Ryan Lee from Rewind Bars, the best solution is to let yourself get mad for a few minutes and then take that energy and use it to find an answer to your problem. While Ryan’s approach isn’t easy - it is practical. Learn more about this critical topic by listening to this episode of The Amazing Seller!

You’ve got to dig deep!

If you have any hope for your ecommerce business to go the distance, you’ve got to be prepared to dig deep! When things get tough, and adversity rears its ugly head you need to have already decided that you’ll do what it takes to see the challenge through. If you think that your business won’t face any challenges, you are fooling yourself! Scott doesn’t sugarcoat the entrepreneurial journey - he’s prepared to share it all with you, the good, the bad, and the ugly. Don’t miss this episode of The Amazing Seller to learn more!

Who is in your corner?

Our society often looks at entrepreneurs as these mythical figures who pop up out of nowhere to enjoy instant success - has that been your experience? If you are anything like Scott, your answer is a resounding, “No!” So how does an entrepreneur get their business off of the ground? The answer is, it takes a lot of hard work and support - you need both! Hard work will get you far but if you surround yourself with people who aren’t supportive it’s like tying one hand behind your back. Do you have like-minded and supportive people in your corner? Tune into this episode of The Amazing Seller as Scott expands on this important subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why you need to have like-minded people in your corner.
  • [5:15] Scott talks about an issue he ran into with the TAS website.
  • [14:15] When things go wrong, let yourself get mad then find a solution!
  • [16:30] How an email list can help you in a pinch.
  • [21:30] You’ve got to dig deep!
  • [24:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS666.mp3
Category:general -- posted at: 9:11pm EST

If you’ve been around the TAS community for very long, you know that Scott loves to share his thoughts and viewpoints on life and to build a business. Lately, he’s been having these “Real Talk” sessions where he explains his perspective in a very matter of fact way. Good news! It’s time for another Real Talk session with Scott! On this episode, you’ll hear Scott stress the value of creating your own goals and avoiding the comparison trap. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Chunk it down.

Do you ever find yourself wondering if you’ll ever really make it to the level of success you’ve been dreaming about? Does it seem like all the stars would have to align for your business to get off of the ground? While it’s no small feat to start a business from scratch, the truth is, it can be done! If you find yourself overwhelmed by the big goal, do what Scott teaches - chunk it down! Break up the steps you need to succeed in small tangible goals that you can measure along the way. To hear more about setting goals and achieving them, make sure to catch this episode!

Watch out for the comparison trap!

Did you know that one of the biggest enemies of success is getting stuck in the comparison trap? It’s true! Time and time again good business leaders get sidetracked from their ultimate goal because they were too busy paying attention to the grass on the other side of the fence. By all means, learn from successful leaders like Scott but don’t measure your progress based on what they’ve achieved. Tune into this episode of The Amazing Seller as Scott expands on this important lesson!

TAS tools to help you succeed.

It can be so frustrating to have all the drive and desire to build a business, but you don’t have access to the tools you need to succeed. Years ago when Scott first got started in the ecommerce industry he didn’t have a community like TAS that he could learn from so he started documenting the process and invited people like you along for the ride. Now, Scott has the resources and the experience to help sellers reach the level of success he’s enjoyed. If you are ready to put in the time and learn what you need to do for your business to thrive - make sure to check out Scott’s, “Ecommerce Business Formula” ebook and the Brand Accelerator Live event. These tools were created with you in mind - you can find more details by visiting the links in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Scott breaks down some success numbers.
  • [12:00] How passive income and external traffic can help sustain your business.
  • [16:00] There is no one size fits all solution.
  • [18:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS665.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to push the envelope in your ecommerce business? What is keeping you fired up and on the attack? If you find yourself a little sluggish and struggling to muster up the drive to keep going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s valuable perspective!

Surround yourself with like minded people!

Have you ever walked into a room and felt your attitude and energy just change like someone flipped a light switch on or off? You know the feeling when you go into a room with happy people, and you soon find yourself feeling happy, or you walk into a room with angry people, and you feel automatically on edge? The fact of the matter is, who you surround yourself with daily matters! Are the people in your life supportive and encouraging or are they a drain? If you have any hope for long term success in your business, you’ve got to have like-minded people in your corner rooting for you. To hear more about this critical topic, make sure to listen to this episode!

Scott’s tips for making the most of an event.

Have you made an effort to travel to an ecommerce event yet? What is holding you back? If you have attended one, what did you like about it? Many business leaders are rightly hesitant to put in the time and energy necessary to attend an event, are they even worth it? Scott knows this feeling all too well, and he’s put together a few tips to help leaders like you get the most out of attending an event.

  1. Be open to learning from new perspectives.
  2. Network with people at the event.
  3. Take notes!
  4. Stay at the hotel where the event is hosted.

Don’t go to an event without any preparation! If you want to get the most value out of your time, pay attention to these tips from Scott. To hear Scott expand on each of these tips, make sure to listen to this informative episode of The Amazing Seller!

How Brand Accelerator Live will be different.

Do you ever feel like if you’ve been to one ecommerce event that you’ve been to all of them? If you’ve felt that way, good news - you're not alone! Scott has been to some awesome events and some terrible ones over the course of his career. Now he’s leveraging all those experiences to bring sellers like you an event that is a cut above all the rest. At Brand Accelerator Live, you can expect an environment built from the ground up with your experience in mind. You’ll get practical tools and resources you can use to get your ecommerce business to the next level of growth. To learn more about what sets Brand Accelerator Live apart from all the other events, make sure to check out the link located in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott’s thought of the week; surround yourself with like-minded people.
  • [13:00] Question: What events should I attend to grow my business?
  • [18:40] The event you should attend.
  • [20:50] The pros of attending an event.
  • [26:30] A few cons of attending events.
  • [29:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS664.mp3
Category:general -- posted at: 1:36am EST

What would it mean for your ecommerce business if you had over 1,000 new subscribers to your email list before the end of next month? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his seven steps to get 1,000 new subscribers to your email list. This is your chance to learn from an industry leader and the strategies he has used to succeed, what are you waiting for? Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

7 steps to build your email list

If you’ve been around the TAS community for very long, you know that Scott is constantly looking for ways to help sellers like you build an email list. Scott isn’t putting in all of this effort into creating resources based on theory alone - he’s seen it work! Here are Scott’s seven steps to build an email list.

  1. Identify your market.
  2. Find out where your market spends their time (online.)
  3. What is your target market buying?
  4. Create a giveaway contest.
  5. Set up an auto-responder.
  6. Drive traffic.
  7. Follow up!

Where do you need to start on the seven steps? Are you at the beginning with #1 or have you made your way, half-way to #4? To get the full rundown on each of Scott’s seven steps, make sure to check out this episode of The Amazing Seller!

Know your audience!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often ecommerce leaders try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Make sure to follow up.

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Catch the Early Bird Special!

As a business leader, you know how important it is to know exactly how much money is coming in and how much is going out of your business. Why let an opportunity to get a significant discount on an event slip by? You could use those savings to reinvest in your brand! Make sure to check out the early bird pricing available for Scott’s Brand Accelerator Live event in September. It might sound like a safe distance away, but the truth is - it’s almost May! You can grab a ticket to the event by going to the link located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Make sure to check out Brand Accelerator Live.
  • [9:10] Do you know who your market is? Have you niched down? Where do they hang out?
  • [14:20] Tips on creating a contest to get more folks interested.
  • [17:30] How an auto-responder can help your audience get connected.
  • [21:00] What it takes to drive traffic to your contest.
  • [26:30] Don’t forget about sending follow up emails!
  • [29:30] Scott recaps all 7 steps to build your email list to 1,000 subscribers in 14 days.
  • [36:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS663.mp3
Category:general -- posted at: 2:58am EST

Wouldn’t it be great to have passive income rolling into your bank account regularly? Of course! Is it really possible to leverage your email list and home base to bring in additional revenue? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why email list building is so important, how to utilize a Facebook fan page, why you should attend Brand Accelerator Live, and much more. If you are ready to unleash the full potential of your ecommerce business, this is the episode for you!

Your most important asset.

What is the state of your email list? Do you have an email list big enough to drive traffic and sales for your ecommerce business? If not, you need to make expanding that list a top priority! As you build your business, remember what Scott always says, “Your email list is your most important asset.” If you find your brand is struggling to get the momentum you had hoped for, you might want to start investing in your email list. To hear more about this important topic, make sure to catch this helpful episode!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live

As a small business owner, you are used to investing a ton of resources into your fledgeling business but have you done much to invest in your personal development? When was the last time you finished a business book or a course to help you improve your leadership skills? One of the best ways to hone your skills and pick up a few new ones is by attending a live event. These are the type of events that give you insights you might have never considered - so what are you waiting for? Grab your ticket to Brand Accelerator Live by checking out the link in the resources section below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Email list building REALLY works.
  • [9:20] Make sure to create a Facebook fan page and a homepage.
  • [14:00] Scott explains how they’ve been able to convert traffic to income.
  • [19:20] Do you know your audience?
  • [21:40] Action steps you can use.
  • [26:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS662.mp3
Category:general -- posted at: 4:08pm EST

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