The Amazing Seller Podcast

It’s that time of the week again! This is where ecommerce sellers like you get to bring your tough questions to a guy who’s seen just about every scenario you could think of, it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should take advantage of the new TAS event - Brand Acceleration Live, his thought of the week, and of course - the answer to a question from a TAS follower like you! Don't’ miss a minute of this helpful and engaging episode!

Make sure to grab your ticket to Brand Accelerator Live!

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? This is your opportunity to be a part of TAS history! Brand Accelerator Live is the very first large-scale TAS event and Scott wants you to do what you can show up. If you sign up for the event right now, you can secure access to the Early Bird discount. This event will we well worth the price, Scott has worked hard to make sure that it’s packed full of useful and actionable contest for sellers like you. Get more info on this event by checking out the link in the resources section below!

Don’t procrastinate, plan ahead.

Have you ever struggled with planning ahead? What about sticking to a schedule or a set of goals? One of the worst times to fall victim to procrastination for the ecommerce seller is right now! According to Scott, right now is the time when sellers like you should be preparing and laying the groundwork for a successful 4th quarter. Are you ready? Do you have a strategy to put your brand in the best position to succeed when 4th quarter rolls around? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can avoid disaster!

How to connect with your email list, effectively.

If you’ve been around the TAS community for very long you know that Scott is passionate about helping ecommerce sellers understand why building an email list is so important. Once you’ve built that email list, what do you do? What is the best strategy for communicating with and marketing to your email list? Scott says that sellers need to focus on keeping the list warm by offering helpful tips and tools that show the audience that the brand is interested in providing value as much as making a sale. To hear Scott expand on this and other ways to keep your email list engaged with your brand, make sure to listen to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Make sure to check out Brand Accelerator LIVE!
  • [5:15] Scott’s thought of the week, plan ahead!
  • [8:40] Question: What's the best way to send emails to my list?
  • [15:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS562.mp3
Category:general -- posted at: 4:30am EST

As an ecommerce business leader, you want to do everything you can to protect the platform and business you are building. Are you prepared in the event of hijackers selling your product on Amazon? What about patent issues? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Steve Weigler. In their conversation, Steve and Scott discuss how to deal with hijackers, the best way to utilize Amazon’s brand registry program, if it’s worth it to fill a patent, the details about Amazon’s new “Transparency” program, and much more! Make sure to have pen and paper ready for this informative episode!

What are you waiting for? Register your brand!

Did you know that one of the best ways to protect your brand is by registering it through Amazon’s Brand Registry program? Have you taken your brand through that process yet? According to Steve Weigler’s expert perspective, if you take your ecommerce business through Amazon’s process, you’ll be better protected if a hijacker comes along. Don’t leave your brand susceptible to hijacking! To get the full breakdown of how Brand Registry can set your business up for success, make sure to listen to this helpful episode of The Amazing Seller!

Is it a good idea to get a patent?

Have you heard how getting a patent could help protect your brand from knockoffs and hijackers? Is it really worth it to go through the lengthy process of securing a patent? If you are considering getting a patent, you may want to heed Steve Weigler’s advice. While getting a patent might be a good idea if you have a ton of resources or a really innovative idea that needs that type of protection chances are, your brand doesn’t. Think through your strategy and make sure you have a proper understanding of how to best deploy your resources! Listen to this episode of The Amazing Seller as Scott and Steve expand on this topic and much more!

What is, “Transparency?”

There is a new program through Amazon that ecommerce sellers like you need to be aware of! Amazon’s new program is called, “Transparency” and it’s specifically designed to help sellers like you secure your product and enjoy a crystal clear certainty on when it sells and ships from Amazon. When you participate in this program, Amazon sells you a sticker with a unique code that goes on the outside of each of your products. For more details on the Transparency program and how you can use it to your advantage, make sure to listen to this engaging episode of The Amazing Seller!

Copyright your logo and packaging!

Do you have a plan to copyright your brand’s logo and packaging? Are your logo and packaging unique and creative? On this episode of The Amazing Seller, you’ll hear from Scott and Steve as they explain why sellers like you need to invest in packaging and logos that stand out! Steve explains that the more you can create layers of complexity and detail to your product and your packaging, the more protected you are from hijackers. The copywriting process doesn’t have to be as complicated as it often sounds! To hear how Steve and his team and help sellers like you navigate the process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Scott welcomes his guest, Steve Weigler.
  • [7:00] How to deal with hijackers and navigating Amazon’s brand registry program.
  • [12:00] Steve walks through his brand development process.
  • [17:00] Is there a way to gate your brand so people can’t sell it on Amazon?
  • [20:00] Is it worth it to file for a patent?
  • [23:30] Steve talks about Amazon’s new program called, “Transparency.”
  • [32:00] Make sure to copyright your logo and packaging!
  • [36:15] How to connect with Steve and his services.
  • [39:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS561.mp3
Category:general -- posted at: 4:30am EST

What is the direction you are taking your business in? Are you confident in your strategy and approach or do you need to look at things from a different perspective? On this episode of The Amazing Seller, you’ll hear from Scott as he gives a peek behind the curtain of one of his strategy calls. In his recap of the strategy call, Scott explains how it can be helpful to leverage your passion to build your business, why you need to understand your weaknesses and limitations, how your brand can get an edge over the competition, and so much more! Don’t miss this great opportunity to learn from Scott’s coaching!

Build your brand off of your passion!

One of the best ways to build a business you can be proud of is by building it around your passion! Does that sound too good to be true? It doesn’t have to! While it may be difficult, depending on your passion, this is the best way to build a business that can go the distance! Let’s face it, people can see right through a superficial and uninspired approach. Make sure your business doesn’t disappear into the crowd of competitors, let it stand out! Learn more about leveraging your passion to build your business by listening to this engaging episode of The Amazing Seller!

It’s OK to get an outside perspective.

It can be kind of uncomfortable letting a stranger poke through your business plans and strategies, but it can be one of the smartest things you could ever do! While it’s not ideal, businesspeople have learned that getting an outside perspective can make all the difference. Is it time to let a trusted mentor or an accomplished professional take a look at your business model? What do you have to lose? Scott is so confident in the value of this approach that he's built a whole subsection of TAS around it! Hear more about Scott’s work with the TAS Inner Circle and why it may be a good next step for your business by listening to this episode!

Don’t fall for shortcuts!

Remember when you were a kid and you always looked for a shortcut so you could get back to what you really wanted to do? That type of thinking left once you became an adult, right? It’s so hard to resist the appeal of taking the shortcut in life but the truth is, most of the time, it’s worth taking the long route! If you want to build a long lasting ecommerce business that will continue to provide income and profits for you years from now, you’ve to get be willing to leave the shortcuts behind. Make sure you listen to this episode of The Amazing Seller as Scott stresses the value of putting in the work necessary for success and kicking shortcuts to the curb, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Sometimes you have a successful brand that bankrolls your passion project.
  • [10:00] Why it’s important to know your limitations and shore them up!
  • [13:00] An outside perspective can help you identify your blind spots.
  • [15:30] Does your brand have the right angle on your niche market?
  • [18:00] Scott talks about how he builds a robust brand.
  • [22:00] Don’t fall for shortcuts!
  • [24:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS560.mp3
Category:general -- posted at: 4:30am EST

Have you ever been a part of an elaborate surprise party or had to keep a big secret? The anticipation and excitement can be excruciating! Finally, Scott is able to reveal his BIG NEWS! Working with his friend, Kevin Sanderson, Scott is ready to announce his new event, Brand Accelerator LIVE. This is going to be a special larger scale TAS event where sellers like you can come to get actionable content that you can use to expand your brand. Scott is pumped about this new phase for TAS. To get all the details, make sure to listen to this exciting episode of The Amazing Seller!

Making the right connection.

Isn’t it great when the timing works out and you meet the right person at the right time? Maybe for you, that person was a business connection or your spouse. Looking back at his professional career, Scott has had some amazing connections that occurred because he happened to be in the right room. His meeting with Kevin Sanderson was no exception. Kevin has been a TAS fan for a few years now and had the opportunity to meet Scott at some TAS meetups and other ecommerce events. Everything changed for Scott and Kevin when Kevin worked up the courage to propose a large scale TAS event that he could help Scott create. Learn more about how Scott and Kevin connected and how the whole idea for Brand Accelerator LIVE played out by listening to this episode!

An event built around actionable content.

Don’t you hate it when you fork over your hard earned money to attend these workshops, masterminds, or networking events only to walk away empty handed and no better off? What if there was a way to build an event from the ground up that existed solely to provide attendees with a solid action plan to execute the information learned? This idea won’t be a pipe dream any longer! Scott and Kevin are committed to providing their attendees with a thorough action plan that will empower them rather than drain them as they return home and to the day to day of their business. Listen to this episode as Scott and Kevin expand on their plans and much more!

Get the Early Bird Special!

If this exciting idea of attending an innovative and useful live event appeals to you, what’s your next step? Do you wait for an email from Scott or do you take the initiative? No! You’ve got to be proactive and sign you up for early access and get the Early Bird special pricing. As soon as there is a locked in date and location ready for the Brand Accelerator LIVE event, you’ll be the first to know! Don’t let this opportunity pass you by! Get all the details on Early Bird pricing by checking out the link located at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] What is Brand Accelerator Live? Where did it come from?
  • [5:00] Why you need to get good at marketing.
  • [7:30] What brought Kevin Sanderson and Scott together?
  • [17:00] Kevin talks about his skill set & how he plans to use it for Brand Accelerator Live.
  • [20:00] Scott shares why he is so excited about this new venture.
  • [24:00] Plans for some high-level guests and how to get on the Early Bird list.
  • [28:20] Closing thoughts from Scott and Kevin.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS559.mp3
Category:general -- posted at: 4:30am EST

Are there methods and connections out there on the marketplace that can enable ecommerce sellers to move away from gatekeepers like Alibaba? What is the best way to make those connections? On this episode of The Amazing Seller, you’ll hear from special guest and product sourcing expert Nathan Resnick. In his conversation with Scott, Nathan opens up about his background in the ecommerce industry, how ended up in China, what channels are available to sellers like you, why he created his company, Sourcify, and much more! Don’t miss a minute of this engaging episode featuring Nathan!

How a white guy ended up in China.

Nathan Resnick had no idea that a year-long visit to China while in high school would set him on the path to becoming a product sourcing expert in the ecommerce industry. Pulling the thread of curiosity, Nathan went from an average student in America to full cultural immersion on the streets of Beijing, China. Visiting the markets there and discovering the type of craftsmanship when into the products ignited a spark in Nathan that he fanned into the flame of entrepreneurship. To hear more about Nathan’s story and what he learned from his experiences in China, make sure to check out this fascinating episode, you don't’ want to miss it!

Don’t be afraid to shop around!

If you are at the stage of building your ecommerce business where you are looking for ways to save on your production costs, consider looking for a new supplier! You might not want to rock the boat once you’ve found a solid supplier and that’s understandable, but you need to know that there are some amazing options out there. Why not explore the options and diversify your supply chain? If you’ve heard it once from Scott, you’ve heard it a thousand times - make sure your business isn’t dependent on one channel, product, or supplier for your success! To hear more about shopping your product around to reputable suppliers, make sure to listen to this episode of The Amazing Seller!

The 3 pillars of a valuable supply chain.

Did you know that a valuable supply chain can be broken up into three aspects? It’s true! On this episode of The Amazing Seller, you’ll hear from Nathan Resnick as he shares the three pillars of Sourcify’s successful supply chain. Here are the three pillars of a valuable supply chain;

  1. Price
  2. Lead time
  3. Quality

While it’s extremely difficult to piece together a supply chain that hits all three pillars, it’s not impossible! Find out how Nathan and his team can help sellers like you hone in on a supply process that can take your business to the next level of growth!

Why you should check out Sourcify.

Are you ready to take your ecommerce brand to the next level? What will you do to get your brand in the best position for growth? One of the best resources in the marketplace right now for ecommerce entrepreneurs is Sourcify. Nathan and his team at Sourcify are hard at work to make life easier for sellers like you in a multitude of ways. From clear cut timelines to a streamlined production process, the factories that work with Sourcify are vetted and ready to take whatever you can throw their way! Hear more about the story of Sourcify and why you should check them out by listening to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Nathan Resnick joins the podcast and shares his ecommerce background.
  • [8:15] How did Nathan end up in China?
  • [13:00] Nathan talks about sourcing products outside of Alibaba.
  • [26:00] The three factors of product production.
  • [28:00] Why ecommerce leaders need to think about factory capacity.
  • [31:00] Is it worth it to investigate cheaper production options?
  • [33:15] What is the Sourcify process of getting a product rolled out?
  • [35:00] Who should work with Sourcify?
  • [39:00] What you need to know about Chinese tariffs.
  • [44:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS558.mp3
Category:general -- posted at: 4:30am EST

If you’ve been around the TAS community for very long you’ve probably heard about the PACE method (if you haven’t, check out the links below this post). The very last pillar of PACE is called expansion, this is where a business reaches the point where they are ready to expand and take the operation to the next level of growth. One of the best ways to position your business for growth is by automating your processes and connecting with outside help to free up your capacity. Make sure to listen to this episode of The Amazing Seller as Scott welcomes back Nathan Hirsch to discuss the topic of hiring the right people to scale your business!

When is the right time to get outside help?

As a business leader, you are often looking at the bottom line and find yourself asking the question, “Can we afford it?” While that’s a great question to ask, sometimes you need to ask a similar question, “Can we afford to NOT do it?” Can you really afford not hiring outside help? Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. If you want a way to up your game, consider taking some minor tasks off your plate! To hear how outsourcing tasks have helped Scott in the past, make sure to listen to this helpful episode of The Amazing Seller!

Find out how to get the help you need!

If you are ready to admit that you need help in your business, the question remains, where do you start? How do you know what tasks to outsource and where to look for those freelancers? That’s where Nathan Hirsch and his team at FreeeUp want to step in! If you are ready to take that next step, go ahead and start the process with the FreeeUp team and they’ll help you identify what areas and tasks their freelancers can help you with. What do you have to lose? Consider it a worthwhile investment in your business! Hear more from Nathan on this episode of The Amazing Seller!

3 levels of hiring.

Did you know that there are three distinct levels at which business leaders choose to hire outside help? If you are wondering whether you are at the point of needing outside help in the form of a freelance worker, check out these three levels from FreeeUp Founder and CEO, Nathan Hirsch.

  1. Basic level - Workers who come in and follow your systems and processes.
  2. Mid level - Workers who don’t need direction, they are doers who can complete a task.
  3. Experts - Workers who can help you create processes and systems in your business.

Learn more about hiring freelance workers at each of these three levels by listening to this informative episode of The Amazing Seller featuring Nathan Hirsch!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott welcomes Nathan Hirsch back to the podcast.
  • [9:30] Focusing on low risk / high reward.
  • [13:45] How a consultation can help your business find what you need.
  • [14:45] Nathan goes over 3 levels of hiring.
  • [19:00] Know your numbers and where you can start giving away responsibilities.
  • [23:00] Is there anything that FreeeUp doesn’t offer? Why you should use FreeeUp.
  • [28:00] When you should start thinking about connecting with freelancers.
  • [29:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS557.mp3
Category:general -- posted at: 4:30am EST

What is the status of your business, right now? Is it still a pipe dream or have you been working on it for a while now? Either way, this episode is for you! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as shares his thought of the week on customer service and as he addresses a two-part question from a TAS follower like you! Get the hyped-up excitement you need to go out there and grow your business by listening to this helpful episode!

Why you should over deliver on customer service.

Think back, when was the last time you experienced out of this world customer service? It’s rare these days but a good experience stood out, didn’t it? The truth is, everyone wants to be valued and served with a high level of care and detail. Are you giving that type of experience to your customers? Would they agree with your assessment? According to Scott, by providing high-quality customer service, your business can stand out from the crowd in a positive way! To hear more about why you should over deliver on customer service, make sure to listen to this engaging episode of The Amazing Seller!

Is email marketing dead?

Is it really worth your time and resources to invest into building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Expanding options including Facebook Messenger.

As ecommerce leaders like you continue to push the envelope when it comes to innovation, when will customer engagement strategies catch up? Apparently, they already are catching up at a breakneck pace! More and more businesses are utilizing Facebook Messenger to communicate with their customers and even draw in new members of their audience. What are you waiting for? Are you willing to test out Facebook Messenger engagement? Scott thinks that there is real potential when it comes to utilizing Facebook Messenger but that leaders like you should’ t use it as a replacement for tried and tested channels like email marketing. Learn more from Scott perspective on leveraging Facebook Messenger by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] PACE isn’t going away, make sure you know the method!
  • [5:45] Scott’s thought of the week; over deliver on good customer service.
  • [11:00] Q: Is email marketing dead? Should I focus on Facebook Messenger instead?
  • [17:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS556.mp3
Category:general -- posted at: 4:30am EST

How can ecommerce leaders like you take your brand to the next level? What do you need to do to boost your sales and drive traffic to your products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to get increased sales in your business. These tried and tested methods can work for you and your business but remember, you have to put in the time and you have to take action! Get the full breakdown of all five methods by listening to this engaging episode, you don't’ want to miss it!

Start a YouTube channel.

What is the fastest growing medium on the internet? Video! Just take a stroll through your Facebook or Instagram feed and you’ll see how prolific videos are. What are you doing to take advantage of this trend? How can your brand catch the wave and leverage this influx of traffic? According to Scott, one of the best ways to do this is by creating a YouTube channel. As you build your channel you can start by posting product reviews or how to videos that are related to your niche market. Learn more about leveraging the power of video by listening to this helpful episode of The Amazing Seller!

What are you waiting for, build an email list!

If you’ve been around the TAS community for very long, you know that Scott is passionate about convincing sellers like you build an email list. Where are you in that step? Have you built an email list? If not, what are you waiting for? Creating an email list of individuals who’ve expressed interest in your brand can serve as a powerful asset as you get your business off the ground. You can use your email list to drive traffic to your product listing, get feedback about product ideas, and much more! Learn more about email list building by checking out the link to Scott’s workshop located in the resource section!

Why you should use Facebook Ads.

Did you know that one of the hottest tools in the ecommerce industry right now is Facebook Ads? Have you started working with this important tool? On this episode of The Amazing Seller, Scott explains why he loves to use Facebook Ads and how sellers like you can make the most of this awesome tool! Using Facebook Ads is so much more than just paying to get a sale - while you can use it for that purpose, you can also use it to expand your reach and grow your list of interested customers. Find out why Scott is so fired up about Facebook Ads by listening to this episode!

Connect with social media influencers!

One of the most popular methods of growing a brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:15] Take a look at your listings!
  • [10:00] Why you should build an email list.
  • [16:30] How building a YouTube channel and support your brand.
  • [20:00] Use Facebook Ads!
  • [23:40] Why you should connect with social media influencers.
  • [27:50] Scott recaps 5 ways to get more sales.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS555.mp3
Category:general -- posted at: 4:30am EST

Do you have what it takes to pitch your brand in a compelling way that will connect with guys like Scott, Steve Chu, Mike Jackness, and Greg Mercer? What would you do with $50,000? How would that infusion of cash help you take your brand to the next level of growth? On this episode of The Amazing Seller, you’ll hear from Scott, Steve, Mike, and Greg as they unveil their latest joint venture, “The 5 Minute Pitch.” Get all the details about this fun new contents that you have a shot at winning by listening to this exciting episode, you don't’ want to miss it!

What are the criteria?

If you want to participate in the 5 Minute Pitch, here is what you need to know. The contest is a Shark Tank style competition where you start off with a five-minute pitch. If you are chosen to move on to the next round, you’ll proceed to a tiered system until one winner is given the $50,000. Who should apply? Any startup business that needs a fresh infusion of cash - software companies, membership sites, physical products, anyone who is bootstrapping their business. If you are interested, make sure to check out the link to get started, located in the resources section at the end of this post!

How to increase your chances of winning.

What is the secret to increasing your chances of being selected and eventually winning the 5 Minute Pitch? Is there a magic formula? On this episode of The Amazing Seller, you’ll hear from the guys as they let you in on some of the keep aspects they are looking for when it comes to awarding the $50,000 prize. At the end of the day, it all comes down to personality, story, and presentation. If you can nail all three of these aspects, you’ve got a great chance for success! Want to hear more about what that looks like? Hear more details from the guys by listening to this episode!

Tell your story!

Let’s face it, no one connects to a boring story. If you don’t have something engaging and exciting to share, don’t bother applying! You don’t have to make something up, just look for ways to reframe and share your story in a compelling way. Do yourself a favor and take a look at a few episodes of The Profit and Shark Tank before you sit down to start working on your 5-minute pitch. Don’t miss this awesome opportunity to hone your pitch skills and win a $50,000 prize! Make sure to check out the resources section at the end of this post and listen to this episode for more details that will help you craft a compelling pitch!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] How did the guys come up with the “5 Minute Pitch?”
  • [3:00] Who should submit their 5 Minute Pitch?
  • [5:45] What will the guys look for in a successful 5 Minute Pitch?
  • [8:00] How important are the people behind the brand?
  • [12:00] Steve talks about how the whole process will work.
  • [14:00] Story stands out!
  • [17:15] Tips for a pitch that will win.
  • [19:45] Let your personality shine & practice your pitch!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS554.mp3
Category:general -- posted at: 4:30am EST

Are you looking for tools and tips that will help you push your ecommerce brand to the next level of growth? Do you have that one nagging question that you wish someone could answer? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares some helpful tools you can use to improve your business and he answers a question submitted by a TAS follower like you! You don’t want to miss this helpful and engaging episode!

Is your brand on PACE?

Have you heard Scott’s break down of the PACE method? What are you waiting for? If you are ready to put in the work and grow your business, the PACE method is the tool you need to use! Here is a quick rundown of what PACE stands for:

  • P - preparation
  • A - attention
  • C - cultivation
  • E - expansion

To get the full and in-depth explanation of how the PACE method plays out and what you can do to start implementing these pillars in your business, make sure to check out the link in the resources section at the end of this post!

What is the TAS Inner Circle?

Do you have what it takes to join the TAS Inner Circle? What does the Inner Circle have to offer? Are you at the point in your business where it would be helpful? On this episode of The Amazing Seller, you’ll hear from Scott as he shares some brief information about the TAS Inner Circle. While the Inner Circle isn’t for everyone, it could be just what your business needs to unlock growth and expansion. Scott and his team are very select with this process and only want to accept the leaders that they are confident they can help. If your business is bringing in over $500,000 each year and you are ready to take it up a notch, make sure to check out the link located in the resources section!

Amazon is still the best place to get your business off the ground.

Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Make sure to check out the PACE method.
  • [4:45] What is the TAS Inner Circle?
  • [8:15] Question: Where should I send people to buy my product? Amazon or website?
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS553.mp3
Category:general -- posted at: 4:30am EST

As an ambitious ecommerce business leader, you are constantly on the lookout for ways to get an edge over the competition, right? What if you could avoid some of the most common mistakes that many Amazon sellers make? Imagine how avoiding these mistakes would position your business for unprecedented success! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals the top three mistakes he has observed Amazon sellers making. Don’t miss this great opportunity to learn from Scott unique and seasoned perspective! Have pen and paper ready, you are going to need it!

Depending too much on one channel.

If you’ve been around the TAS community for very long, you know that Scott preaches often about making sure that your brand is not dependent on any one channel for success. The old saying holds true, don’t put all of your eggs in one basket! Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Relying too much on one product.

In a similar vein as the issue of depending on just one channel for brand growth, many ecommerce sellers are making the all too common mistake of relying on just one product to do all the heavy lifting. Don’t fall for this same trap! Make sure your business can go the distance by creating a whole suite of products that brings depth and appeal to your brand. Protect yourself from the worse case scenario and keep your brand competitive! You’ll hear more about why it’s so important to expand your brand’s product line when you listen to this informative episode of The Amazing Seller!

Why you need to research marketing.

If Scott could wave his magic wand and make all ecommerce sellers do one thing to improve their business, at the top of that list would be to brush up and become an expert on marketing. Seriously! As the ecommerce industry continues to shift and evolve, the wise and astute business leader will take the initiative to find out how to get their product and their brand in front of as many people as possible. There are so many great ways that sellers like you can use to get begin your education on marketings. Make sure to listen to this episode and check out the resources section at the end of this post!

Start somewhere!

Do you feel overwhelmed and paralyzed with inaction? Do you feel like there are so many things you need to do to get your business going but you can’t decide on which action to take? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks it all down so you can move forward with an actionable step! Let’s face it, moving forward without a clear direction is next to impossible! You know deep down, at least which direction your brand should start heading in. That’s all you need! Write it out and break it down into smaller, more manageable actions steps! To hear more about this process of breaking things down, make sure to listen to this episode!


OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Mistake #1: Channel dependence.
  • [10:30] You need multiple channels!
  • [15:10] Mistake #2: Product dependence.
  • [19:20] Mistake #3: Lack of marketing knowledge and efforts.
  • [21:30] Get out there and create content. Start with a blog and use social media!
  • [25:00] The advantage of using Facebook Ads and other tools to target customers.
  • [34:15] Why you should check out and implement the PACE method.
  • [36:30] What is the TAS Inner Circle?
  • [39:00] Scott recaps the 3 BIG mistakes that successful Amazon sellers make.
  • [41:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS552.mp3
Category:general -- posted at: 4:30am EST

What is going on with the TAS crew behind the scenes? What do Scott and his team have cooked up for the future of TAS? How can you get involved or benefit from the amazing projects that are coming down the line? On this episode of The Amazing Seller, you’ll hear from Scott and company as they go over their inner circle plans. Over the course of their conversation, they touch on why they created a TAS mastermind, the value of accountability, what it takes to put great ideas into action, and so much more! Don’t miss a minute of this engaging episode!

The value of accountability.

Let’s face it, accountability is not a sexy topic. The truth is, accountability has everything to do with long-term success! A lack of accountability breeds an atmosphere of poor decision making. Does that sound like a healthy business environment? No! Too often, business leaders don’t have a good place to turn even if they wanted to be held accountable. One of the many reasons why Scott and his team have developed the TAS mastermind group is to help leaders connect with peers who can hold their feet to the fire! Learn more about the mastermind and why it’s so helpful by listening to this episode of The Amazing Seller!

Simplify your process!

If you’ve been around the TAS community for very long, you know that Scott is passionate about streamlining processes and looking for ways to build momentum. What is the status of your process right now? Are things running smoothly or do you need to make some adjustments? While it may sound basic, simplifying your process can be one of the hardest things to do! Don’t confuse complexity with success. To find out how you can embrace a more simplified approach to your business, listen to this useful episode!

Helping others grow and find success.

When was the last time you had outside eyes on your business? Where do you go to get an objective and helpful perspective when you are stuck? For most business leaders, the answers to these questions are often never and nowhere. Scott and his team are doing their best to equip leaders like you to get outside of your own thought patterns and embrace new points of view. Even if you can’t be part of the select TAS mastermind, you can benefit from its innovation! Scott and his team will be rolling out tips and insights you can use that directly come from this breeding ground of ideas! Learn more about mastermind and Scott’s motivations for starting it by listening to this episode of The Amazing Seller!

Turn ideas into action!

You’ve been there, you attended a conference or you just finished listening to a great audiobook or podcast and you are filled with good ideas that end up going nowhere! Aren’t you sick of that?! On this episode of The Amazing Seller, you’ll hear from Scott and his team as they explain how they are working to get rid of this frustrating experience. From TAS events to content and podcast episodes, you’ll see more ways that you can take action with the concepts and ideas that Scott and his team put out. Hear more about their passion for solving this issue by listening to this exciting episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] Why Scott and his team created a TAS mastermind.
  • [2:30] Is your brand on PACE for growth and long-term success?
  • [6:00] The value of accountability and learning from the success of others.
  • [8:30] Why do successful business leaders need to be part of a mastermind?
  • [12:00] Angel shares her perspective on the value of participating in a mastermind.
  • [17:00] Pushing others toward growth.
  • [22:00] How the TAS mastermind will benefit the TAS community.
  • [26:00] Don’t overcomplicate your processes!
  • [32:00] Why it’s helpful to focus on one strategy at a time.
  • [38:30] Putting great ideas into action.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS551.mp3
Category:general -- posted at: 4:30am EST

How is your progress coming in your ecommerce business? Are you hitting your stride and looking for ways to take it up a notch or are you struggling? Wherever you are on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares why you need to check out the PACE miniseries, his thought of the week, and as always - his answer to a question submitted by a TAS follower like you! Don’t miss a minute of this engaging episode!

Get back to the basics.

Where are you struggling or stalling in life or business? Have you identified the problem area? What steps are you going to take to get back on track to accomplish your goals and your vision for success? On this episode of The Amazing Seller, Scott shares his thought of the week and how it can help you find your way back to the level of growth you’ve always wanted. According to Scott, it all comes down to getting back to the basics. Seriously, it can be that simple! Think back to what led you to progress this far and consider revisiting those same building blocks. Hear how this helpful advice has played out in Scott’s life by listening to this episode!

Don’t despair, there is still a ton opportunity out there!

Scott often gets the question if there is still an opportunity left in the ecommerce space and Private Labeling, in particular, to go out there and carve out a profitable brand. His answer is that there is still a ton of opportunities out there if you know where to look and how to build your business! Using the time-tested TAS method, sellers like you can go out there and find a market that will support not only one product but a whole suite of products! To learn more about the TAS approach that Scott and his team have developed, make sure to check out the resources section at the end of this post!

How you can use a “Touch List.”

What is a “Touch List” and how can it help you develop a great list of categories to start researching? A touch list is a list of the products and markets in your life that you interact with on a regular basis. Take a notepad and start writing out which products you use day in and day out. This will give you a great starting point when it comes to beginning your product research process. Find out more about using a touch list and what it takes to find a product and marked that will make your brand profitable by listing to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why you should check out the PACE miniseries.
  • [4:45] Scott’s thought of the week; back to basics.
  • [10:00] Question: Are there any Private Label products left to sell on Amazon FBA?
  • [11:30] What is the “Touch List?”
  • [15:30] Look for a market first!
  • [17:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS550.mp3
Category:general -- posted at: 4:30am EST

This is it, the final installment of the PACE method! With this final pillar, you’ll have a solid foundation that you can use to build out your brand and plan for the future. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into the final pillar of PACE, expansion. In their conversation, the guys explain why diversification is so important, how automation can help your business, the difference between hot and cold traffic, and so much more! Don’t miss a minute of this helpful episode!

Diversify as soon as possible!

If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a solid brand that can thrive outside of Amazon. While the guys often teach that Amazon is a great starting point, especially for sellers who don’t have a lot of resources right out of the gate, the goal is always to move from dependence to independence. The last thing you want for your brand is to wake up one day to hear that for some reason or another, you’ve been shut out of Amazon. Do what you can to start working toward diversification as soon as possible. Learn more about his important topic by listening to this episode of The Amazing Seller!

How automation can set you up for long-term success.

Did you know that there is a way to set up systems and processes that will replace your role in your business? It’s true! Gone are the days where small business owners have to wear every hat in the office. Now sellers like you can utilize a vast array of tools that will free up your time and allow you focus on big-picture steps for your business. To find out how you can get out your own way and unlock the potential your brand has for growth, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how they’ve done it!

Don’t just pick and choose, use the whole PACE method!

While it may be tempting to go through the PACE method and cherry pick which pillars you want to use and which ones you don’t, that may set you up for failure. Scott and Chris carefully went through each step identifying how they all support and build off of each other. On this episode of The Amazing Seller, you’ll hear from the guys as they finish painting the picture and reveal how each step of PACE works. Make sure you have all the tools you need for success by walking through PACE and understanding how it can apply to your business. For a more in-depth exploration of each pillar of PACE make sure to check out the links in the resources section at the end of this post!

PACE is a tool you can keep coming back to.

Are you aware that most successful businesses use the PACE method? While they may not call it PACE, this process has been compiled because of its real-world viability. In fact, looking back at his construction business with his dad, Scott can clearly see how the PACE method could have worked and allowed them to keep the business growing. Don’t assume that you’ve gone too far to utilize PACE, it’s a tool that successful leaders will keep coming back to! To learn more about PACE and how it can help your brand grow, listen to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Introducing the final pillar of the PACE method; Expansion.
  • [7:00] Why you’ve got to expand and diversify your brand.
  • [15:30] Automation can set your business up for long-term success.
  • [20:30] Work on your business, not in your business!
  • [28:00] Scott recaps the four of the five aspects of the expansion pillar.
  • [32:30] What is the difference between hot and cold traffic?
  • [34:00] How the whole PACE method works together.
  • [38:00] Any successful business uses the PACE method if they know it or not!
  • [44:00] Scott talks about how PACE could have helped his construction business.
  • [51:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS549.mp3
Category:general -- posted at: 4:30am EST

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