The Amazing Seller Podcast

Is your ecommerce brand in the best position to compete as the 4th quarter ramps up? Could you be missing out on some simple adjustments that could really open things up for your business? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over tips you can use to get your business in the best position. In their conversation, the guys explain why it’s important to dial in your PPC efforts, how too many adjustments can mess you up, the best way to leverage promotions and giveaways, and much more! Don’t miss a minute of this valuable episode!

Make adjustments to your PPC strategy.

One of the common mistakes that ecommerce sellers make as they head into the 4th quarter is easing up on the PPC spending. Don’t fall for that same mistake! Scott encourages sellers like you to ramp up your PPC spending and take a hard look at the keywords you are honing in on at this critical time. Chris also jumps in and explains that it’s helpful to keep in mind that what you do in the 4th quarter is a little different from what you do the rest of the year. To get the full breakdown from the guys on how to fine-tune your PPC approach, make sure to listen to this episode of The Amazing Seller!

Pick one or two things to change.

Given the special nature of the 4th quarter and all the tweaks you can make to best position your ecomerce brand for success, there is a word of caution you should heed. Don’t change too many things! If you go on a spree changing your PPC usage drastically and then cutting your prices and then running a special promotion, you can end up spread too thin. Use caution and pick one or two things you want to make adjustments for and see how they play out. Get more helpful insights on this important topic from Scott and Chris by listening to this episode of The Amazing Seller!

Why you should use promotions to drive sales.

What is your plan to take advantage of days like Black Friday and Cyber Monday? Do you have a plan in place to ramp up excitement for your brand during the holiday season? Scott and Chris encourage sellers like you to specifically leverage Black Friday and Cyber Monday as focus points for your 4th quarter strategy. You can even create promotions like, “The Twelve Days of Christmas.” Learn more about how to highlight your brand from Scott and Chris’ expert perspective on this informative episode of The Amazing Seller!

Don’t forget to engage your email list and social media fans!

Did you know that the 4th quarter is the best time to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! If your product listing had a spike in traffic and sales in the middle of the 4th quarter wouldn’t that be useful? To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Dial in your PPC efforts.
  • [10:00] Don’t make too many changes in the 4th quarter.
  • [13:00] Leveraging promotions to drive sales and traffic.
  • [25:45] Using Facebook Ads and videos to engage with your audience.
  • [33:30] Growing your email list with a giveaway contest.
  • [36:30] Scott talks about using AdThrive and Mediavine.
  • [40:45] Chris recaps a good 4th quarter marketing strategy.
  • [42:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS588.mp3
Category:general -- posted at: 4:30am EST

What will it take for your ecommerce brand to reach the next level of growth? Do you need to find the right book to read or mastermind to join? What if you had a curated list of some of the best resources available? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their top ecommerce tools and resources. Don’t miss this great opportunity to hear from the guys as they explain how sellers like you can get an edge over the competition by utilizing these time-saving tools! Have pen and paper ready for this helpful episode!

Tools you can trust.

If you’ve been around the TAS community for very long you know that Scott takes it very seriously when he puts his name behind something or someone. Scott and Chris don’t give endorsements to just any tool or resource that pops up in ecommerce circles. They take their time and get to know the creators and then use the tool first hand so they can communicate its value to sellers like you. To get the full rundown on which tools Scott and Chris promote and why, make sure to listen to this valuable episode of The Amazing Seller!

Automate your tasks to free up time.

Let’s face it, if you want to succeed in the ecommerce field, you’ve got to be willing to outwork your competition. Does that mean that you have to work yourself into the ground or is there a better way? According to Scott and Chris, the answer is to work smarter, not harder! Too often sellers think that they need to have their finger on the pulse of everything in their business. The truth is if you have a good process in place you can place many tasks in an automated system. From following up with your customers to checking your sales data, you can take advantage of tools on the market that will free up your time and energy. Find out which tools get Scott and Chris’ stamp of approval by listening to this episode!

You don’t have to be an accounting expert.

Many small business owners feel like they need to be an expert in accounting. Is that really the case? Could there be some solution out there to help business owners outsource this specialty to focus on what they do best? Scott and Chris enthusiastically endorse two tools that can help sellers like you move much of the accounting piece off of your plate! Both TaxJar and Fetcher have been designed to automate and streamline your accounting needs. Listen to this episode of The Amazing Seller as the guys explain why you should take the time to investigate these amazing resources!

Utilizing freelancers when the time is right.

Did you know that behind every successful brand is not just a smart leader but a thriving team? It’s true! Take a look at Amazon, Apple, and Microsoft just to name a few, they achieved the success they have because of a team, not just one individual. How will your brand expand in the future? Does it all rest on your shoulders or are you willing to grow a team and put your brand in a place where it can succeed in the long-term? Listen to this episode of The Amazing Seller as Scott and Chris explain how important it is to connect with freelancers to build your team when the time is right!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] The challenges of endorsing a tool.
  • [6:30] Scott and Chris talk about why they love using Jungle Scout.
  • [13:30] The guys share their experience using Ignite.
  • [19:30] Why Clickfunnels & Giveaway Boost is so helpful.
  • [23:40] How ConvertKit can help sellers like you.
  • [27:45] Make sure to check out this free tool, Google Drive!
  • [31:00] Let Fetcher take care of your accounting needs.
  • [36:00] Scott shares the benefit of using TaxJar.
  • [39:45] How to accelerate growth with freelance services.
  • [44:45] Scott recaps his top seven tools and closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS587.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to attack another week here in the 4th quarter? If you could use a little boost to get you over the finish line, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS training resources, shares his thought of the week, an answer to a question from a TAS follower like you, and much more! You don’t want to miss a minute of this valuable episode!

New access to TAS resources.

Wouldn’t it be nice to have streamlined access to valuable and relevant resources? Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. Doesn’t that sound like a great deal? To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller!

Make sure to niche down, and then niche down again!

Did you know that one of the smartest ways get your business off to a great start is to niche down as much as possible? It’s true! Over his career, Scott has had the opportunity to speak with high achieving ecommerce sellers and one of the primary regrets that they share is that they didn’t niche down at the beginning. Don’t fall for that same mistake! If you think you’ve niched down enough in your target market, try niching down even further! To hear why this step is so important, listen to this episode of The Amazing Seller for Scott’s valuable insight!

The best way to leverage your email list.

Many ecommerce sellers look at email list building as an effective tool to launch new products, but is that the best way to utilize an email list? According to Scott, the answer is, “No!” If you’ve been around the TAS community for very long, you know that Scott is all about building a long-lasting ecommerce brand. If you want to do that, building an email list is the smart move! If you are more focused on launching a successful product, Scott encourages you to connect with an influencer in that space and leverage their audience. To hear Scott expand on this topic and much more, make sure to listen to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Why you should check out the TAS Breakthrough U.
  • [5:15] Scott’s thought of the week, niche down!
  • [9:45] Question: Can I use my email list to launch competitive products on Amazon?
  • [13:30] Remember it’s a process!
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS586.mp3
Category:general -- posted at: 4:30am EST

As an ecommerce business leader, you’ll take every bit of help you can to get your brand firing on all cylinders, right? What steps have you taken lately to keep up with the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his five-step strategy. Don’t assume you’ve got all of your bases covered, it takes humility to learn new concepts and unlock the key to growth. Listen to this episode to learn from Scott’s expert advice and put your brand in the best position for success!

The Five-Step Strategy.

If you’ve been around the TAS community for very long, you know that Scott has a great way of communicating his insights and tips. Adding to that long list of helpful tools, Scott has developed his 5 Step Content Trifecta Strategy.

  1. Find content ideas.
  2. Create a video.
  3. Start a YouTube Channel.
  4. Feature your content on your “Homebase.”
  5. Use your email list!

If you are ready to put in the work to develop your brand so it can compete at a high level, make sure to listen to this episode as Scott expands on each of these five steps!

Creating content that is relevant.

Does content creation intimidate you? If it does don’t worry, you aren’t alone! Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Don’t leave it all up to guesswork! Learn how to create relevant content by listening to this helpful episode!

Why you need an email list.

If you’ve heard it once, you’ve heard it a thousand times from Scott, you need to build an email list! The reason behind Scott’s constant encouragement for sellers like you to build an email list is because it connects you directly to your audience without depending on outside sources. At the end of the day, you don’t want some policy change or something outside of your control to drastically impact your relationship with your customers. You can strengthen your brand and keep yourself in a competitive position when you engage in a thriving email list strategy. Learn more about the positive impact of using an email list by listening to this powerful episode of The Amazing Seller!

You need a long-term view of success!

If you want to build a business that can go the distance and provide sustainable, long-term profit you’ve got to adopt a long-term view of success. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] The three components of Scott’s strategy.
  • [8:30] Step #1: Find content ideas.
  • [10:20] Step #2: Create a video.
  • [15:00] Step #3: Start a YouTube Channel.
  • [19:00] Step #4: Have a “Homebase.”
  • [23:15] Step #5: You need an email list!
  • [25:30] The value of utilizing a YouTube playlist.
  • [29:40] How all five steps work together.
  • [32:00] Think longterm success!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS585.mp3
Category:general -- posted at: 4:30am EST

What does it take to monetize a blog and get an ecommerce business off the ground and running? Do you have to be a jack of all trades or do you just need to niche down and go from there? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his friend, Cassidy Tuttle. In her conversation with Scott, Cassidy opens up about how she started her blog, what led her to write her ebook, how she expanded her brand, lessons she learned along the way, and much more! Don’t miss this engaging episode featuring Cassidy!

Succulents and Sunshine!

Can you really build a robust brand off of a hobby? What should you do if you need to make a pivot? For Cassidy Tuttle, the answer to these questions can quick as she got her brand, Succulents and Sunshine up and running. Cassidy started her brand primarily focusing on her photography but soon she found that her side hobby with succulents was attracting a lot of traffic. Making the pivot from a focus on photography to succulents was a slam dunk decision and Cassidy has never looked back! To hear more about her fascinating story, make sure to listen to this episode of The Amazing Seller!

Going deeper.

Once you build your ecommerce business and tackle the basics, what is the next step? Do you move on and build a new brand or do you drill down and go deeper with the brand you just built? Looking at Cassidy Tuttle’s story you can see how she expanded her brand beyond a monetized blog to include an ebook, courses, and more. If you are ready to take your ecommerce brand to the next level, make sure to check out this episode of The Amazing Seller and Cassidy’s helpful story!

Make sure to niche down.

Is it a better idea to go wide and then niche down or start with a hyper-focus and expand from there? Too often ecommcerce business leaders start too broad and struggle to find a niche market and audience to connect with. Don’t let your early chances for success get off to a rough start! Take the time and really drill down with your prospective market, once you’ve done that, go further! What do you have to lose? Learn from Cassidy’s experience and make sure your brand is set up for long-term success!

Don’t be afraid, try something new!

Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! If you want something that you’ve never had, you’ve got to do something you’ve never done! Embrace the challenge and put yourself out there. If you stumble along the way, learn from it. Get a great dose of encouragement from Scott and his guest, Cassidy on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott welcomes his guest, Cassidy Tuttle.
  • [5:40] Cassidy talks about how she got started in ecommerce.
  • [11:30] How did Cassidy begin to monetize her blog?
  • [13:30] Why did Cassidy write an ebook?
  • [17:00] Branching out and expanding the brand.
  • [19:30] The value of starting with a hyper-focused niche.
  • [24:00] How to improve search rankings.
  • [37:00] What is the best way to get a blog started?
  • [45:00] Cassidy talks about her experience with AdThrive.
  • [52:00] Don’t be afraid to try something new!
  • [54:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS584.mp3
Category:general -- posted at: 4:30am EST

It’s time for a gut check, how is your ecomerce business doing at this point? Are you hitting all of your goals or do need a little push to keep the momentum going? Scott’s back at it again with another session of Ask Scott here on The Amazing Seller! On this episode, he shares some exciting news, his thought of the week, some helpful tips on content creation, and so much more! Don’t leave the growth of your business up to chance! Get the helpful insights you need to keep pressing forward by listening to this episode!

Special announcement!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers sharpen their abilities. Over the years he’s created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller!

Why you need to simplify and focus.

Let’s face it, our world today is filled with so many distractions and side ventures that you can really end up getting pulled in a thousand different directions. What is the solution? How to do you know which way to go and which appointees to pursue? For each individual, it's going to look different but the fact of the matter is, you’ve got to commit to simplifying your life and business so you can focus on what is most important. Make sure to listen to this episode of The Amazing Seller as Scott explains how this valuable insight has made all the difference in his life, you don’t want to miss it!

How to get content ideas for your brand.

Did you know that you can leverage your audience to create content for your brand? It’s true! Take a look at how Scott engages the TAS community, he uses the engagement aspect of the brand as a way to find out what sellers like you want to know about. You can use that same type of strategy in your brand to build content through your email list, blog, YouTube channel, or Facebook fan page. The possibles are endless! Learn more about this vital aspect of growing your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Scott’s special announcement!
  • [8:30] Scott’s thought of the week, simplify and focus.
  • [10:00] Question: What is the best way to get content ideas and attract customers?
  • [15:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS583.mp3
Category:general -- posted at: 4:30am EST

What does it take to get media attention for your ecommerce brand? Do you need to do something crazy and outside of the box to get your 15 minutes of fame? On this episode of The Amazing Seller, you’ll hear from special guest, Christina Nicholson. In her conversation with Scott, Christina opens up about how she got her start in media, what led to her career change, how she started her own media firm, what sellers like you can do to get noticed by the media, and so much more! If you want a clear roadmap to getting your business some positive publicity, you’ve come to the right place!

From media career to business owner.

What is the best way to prepare your business for positive media exposure? By getting expert insight from someone who has had a career in media and built a business helping sellers like you! Christina Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. Because of her experience in the communications industry, she’s networked with the best in the business to build a team of professionals who can handle almost any and every marketing needs a business or brand has. To hear more about Christina’s fascinating story and how she can help sellers like you, make sure to listen to this episode!

Why you need a compelling story.

Sure, getting featured in the media sounds great, but where do you start? Don’t you have to be an established brand with a solid reputation first? According to Christina Nicholson, that’s not necessarily true! What you need more than a brand that is pulling in 6 or 7 figures is a compelling story. Seriously! You could be selling a sexy and innovative product that had the potential to fly off the shelves but if your story falls flat, you are going nowhere! To find out how to craft a compelling story so your brand stands out from the competition and grabs media attention, make sure to listen to this powerful episode of The Amazing Seller!

The best ways to connect with a media outlet.

Let’s face it if you want to stand out from the crowd of business leaders looking for positive media coverage you’ve got to do what no one else is doing! It all starts with simply following up with your media contact. Too often business leaders fail to circle back and make sure that they’ve done their due diligence by following up with a media outlet that they’ve contacted. Send an email once a week for a month to show that you are engaged and diligent in getting your brand in the spotlight. After a month has passed and you haven't’ made any progress, consider changing your angle! To get the full breakdown from Christina on how to best approach media outlets, make sure to listen to this helpful episode of The Amazing Seller!

Make sure to build a local presence!

If you want to make a national or global impact with your ecommerce brand, you’ve got to think locally first! In the ecommerce world, this line of thinking probably sounds pretty backward, right? But when it comes to building a media reputation and even giving back in a charitable way, the key is to start where you are! Too many business leaders want to jump in with a splashy commitment with their giving to make waves but according to Christina, if you want to be taken seriously, you’ve got to have a solid, local reputation. Get more helpful insights from Christina’s expert perspective by listening to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Scott welcomes his guest, Christina Nicholson.
  • [5:30] Christina opens up about her background in media.
  • [11:20] What led Christina to make a change in her career?
  • [14:00] How did Christina get her business off the ground?
  • [16:15] What does Christina’s agency do?
  • [19:30] Christina talks about her approach to promoting brands.
  • [26:00] You just need a good story!
  • [29:30] What is the best way to connect with media outlets?
  • [34:00] Next steps after you secure media coverage.
  • [37:00] Why it's a good idea to connect your brand to local organizations.
  • [41:15] Make sure you keep seasonal timing in mind when promoting your product!
  • [43:00] How to connect with Christina.
  • [48:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS582.mp3
Category:general -- posted at: 4:30am EST

Are you up on all the changes that are happening with Amazon? Are you aware of the growing number of Amazon sellers in China and their tactics to get an edge over their competition? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes David Bryant to the podcast. In his conversation with Scott, David opens up about why he moved to China, what he’s learned in this time there, how Chinese sellers approach their Amazon business, what corrupt Amazon employees are doing to take advantage of their positions, and so much more! Don’t miss a minute of this eye-opening episode featuring David’s expert insights!

Getting a “Boots on the ground” perspective.

How can a seller like you really understand what is going on in booming ecommerce industries in countries like China? Does the average ecommerce seller have the resources and time to take a flight over there? No! Thankfully, the TAS community gets access through to a “Boots on the ground” perspective from ecommerce expert, David Bryant. David took his family to China for about a year to deep dive into the exploding ecommerce scene there and to learn all of the ins and outs. To hear all about David's experience and how sellers like you can learn from his observations, make sure to listen to this valuable episode of The Amazing Seller!

Watch out for shady tactics.

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get an ecommerce business up and running the right way. There are way too many “Get rich quick” schemes out there who sell “Blackhat” tactics, few are willing to show the ethical way to success. On this episode, you’ll hear from special guest, David Bryant as he explains how some sellers in China are gaming the system by using shady tactics. The goal is to help sellers like you understand what you are up against when it comes to the competition and to explore some ways to safeguard your business. You don’t want to miss this helpful episode!

Amazon is still the best starting place.

Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller!

Don’t rely on Amazon alone to build your brand!

One of the primary takeaways from David’s helpful insights about his time in China is this, make sure to expand your business off of Amazon! While it’s still the best place to start, you can’t expect things to stay the same forever, you’ve got to diversify. Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:10] David Bryant joins the podcast.
  • [7:00] What led David to move to China with his family?
  • [9:40] How are Chinese Amazon sellers approaching their business?
  • [12:00] Buying fake reviews and other, “Blackhat” tactics that are popular in China.
  • [18:00] How corrupt Amazon employees are abusing their power.
  • [23:40] Why people can still “Game” the Amazon system?
  • [26:00] Yes, it is still a good idea to start your business on Amazon.
  • [27:00] How internal seller reports are being used by corrupt Amazon employees.
  • [33:30] Why Chinese sellers are using multiple seller accounts.
  • [40:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS581.mp3
Category:general -- posted at: 4:30am EST

How is your progress coming as you build your ecommerce business? Are things going according to plan as 4th quarter starts to ramp up for the holidays? If you are looking for that extra jolt of motivation, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on what he’s been up to, one of his classic thoughts of the week, an answer to a question from a seller like you, and much more! You don’t want to miss a minute of this engaging and helpful episode!

If you need a boost, get with like-minded people!

As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott expand on the importance connecting with other leaders, make sure to listen to this episode of The Amazing Seller!

Just get started!

We live in a society that is constantly sending distractions our way. From advertisements to and family commitments, to work and political campaigns, it feels like someone somewhere is always asking for your attention. For this reason, many men and women who plan on starting something on their own, fail to do so! They are pulled in too many different directions! If you want your business and your plans for the future to succeed, you’ve got to find a way to cut through all the noise and get started. Don’t let excuses drag you down! Listen to this episode as Scott gives some helpful tips to stay on target!

Setting your brand up for success.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can go the distance. Where are you in that process? Have you built a solid community for your brand to grow around? If you have any hope for long-term success, you’ve got to do some work around content creation and customer engagement! Don’t miss this episode of The Amazing Seller as Scott explains how sellers like you can build a community around your brand that will end up providing a significant ROI!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] Scott gives an update on what he’s been up to.
  • [7:10] You need to get around like-minded people to propel you forward.
  • [10:00] Scott’s thought of the week, get started!
  • [12:15] Question: What is the best way to build a community around my brand?
  • [19:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS580.mp3
Category:general -- posted at: 4:30am EST

Are you looking for that one action step that will help you take your ecommerce business to the next level? Have you considered utilizing a blog to build content around your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five advantages that bloggers have as they enter the ecommerce space, why you need to get started on content creation ASAP, how to build a brand that isn’t dependent on Amazon, and so much more! Don’t let your brand get left behind, find out what it takes to stay competitive by listening to this episode!

5 advantages that bloggers have as they enter the ecommerce space.

The time has come for bloggers and avid content creators to start moving into the ecommerce space, in fact, many already have! These folks have already built a following and they are taking the next step of evolution by further monetizing what they’ve built. Here are five advantages that many bloggers have as they step into the ecommerce arena.

  1. Bloggers have traffic.
  2. Bloggers have earned trust.
  3. Bloggers have affiliate sales.
  4. Bloggers can get feedback from their audience.
  5. Bloggers can boost sales by leveraging their audience.

To hear Scott run through each of these advantages and how a blogger knows has utilized them, make sure to listen to this helpful episode of The Amazing Seller!

Why you need to find a market to build content around.

Let’s face it, one of the all-time reigning truths on the internet is, content is king. Everything revolves around content! What are you doing to put out solid and reliable content that your audience finds useful? Scott highly encourages sellers like you to hone in on this important aspect of brand building. It may sound intimidating but it doesn’t have to be. If you’ve identified a niche market that you have an interest in or that you have knowledge about, then start making that content. Put it in a blog form or start shooting video, just start making it and begin engaging with your audience! Listen to this episode of The Amazing Seller as Scott expands on this important topic!

Don’t put all of your eggs in one basket!

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] 5 advantages that bloggers have in ecommerce marketplace.
  • [12:20] You need to find a market you can create content around!
  • [14:00] How content builds steady sales.
  • [16:20] Targeting your Facebook followers and leveraging your email list.
  • [20:00] Don’t be an Amazon only brand!
  • [23:00] Scott shares how this strategy has played out in his brand.
  • [27:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS579.mp3
Category:general -- posted at: 4:30am EST

What is the key to success? Is there some magic formula that will get you the results you want to see in life and business? While it is not quite magic, Scott is convinced that the steps he’s developed over his career can help business leaders like you find the success you’ve been looking for. On this episode, you’ll hear from Scott as he explains why having the right mindset is so important, the five steps you can use to get results, how to avoid failure, what you can do to seize “Take action” moments, and so much more! Don’t miss a minute of this powerful episode of The Amazing Seller!

How’s your mindset?

Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to listen to this engaging episode!

Scott’s five-step process.

When it comes to launching a successful small business, the key ingredient is the person you see looking back at you in the mirror. It’s true! If you don’t start there, no amount of tips or advice will get you going in the right direction. With that important aspect in mind, Scott has five steps that he has used to help him achieve his level of success.

  1. Know your target.
  2. Map out your plan.
  3. Make a commitment.
  4. Stay focused!
  5. Take action!

How can you implement each of these steps so your business is in the best position to succeed? Where can you start today? Get more details on each step and how they apply to life and business by listening to this episode of The Amazing Seller!

You can never fail if you refuse to give up!

As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller!

Don’t be afraid to experiment.

Let’s face it, no one is born an expert at anything! So why do so many people get frustrated because they don’t have instant success? Our culture has convinced us that we should be able to go out there and succeed with minimal effort, that’s a huge lie! The truth is, you need to get out there and try something even if it means that you’ll mess up. Put yourself out there and experiment, that’s the only way you will learn what works and what doesn’t! To hear more about the important role of experimentation, make sure to listen to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why it’s so important to have the right mindset.
  • [5:20] Scott runs through the five-step process.
  • [12:20] Step #1: Know your target.
  • [16:10] Do you really want it?
  • [22:30] Step #2: Map out your plan.
  • [24:20] Step #3: Make a commitment.
  • [27:50] Step #4: Stay focused!
  • [29:40] Step #5: Take action!
  • [32:00] You can’t fail if you don’t give up. Experiment and play!
  • [34:30] Scott recaps all five steps and his “Take action” moments in his career.
  • [42:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS578.mp3
Category:general -- posted at: 4:30am EST

How is your ecommerce business stacking up against the competition? Are you hitting all the goals and benchmarks you’d hope to reach? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives his thought of the week on knowing your target audience and as he answers a question from a seller like you. Don’t miss a minute of this engaging and helpful episode!

Make sure you know your target audience!

Do you understand who your target audience is? Really? One of the worst things you can do as an ecommerce seller is to start creating content and marketing that content to the wrong audience for your product! Scott has developed a few questions that sellers like you can ask to make sure that you are connecting with the right audience.

  • Who is your target market?
  • What do they struggle with?
  • What do they want?
  • What gets their attention?
  • What are they searching for online?

All of these questions will help you form a picture of who your audience is and what they are concerned about. To hear Scott expand on this topic and more, make sure to listen to this episode of The Amazing Seller!

Are you ready for Brand Accelerator Live?

If you are looking for a way to jump-start your ecommerce business, you need to consider attending the Brand Accelerator Live event next fall. This is the event for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Getting your video to rank on YouTube.

As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow, it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week, know your target market.
  • [8:15] Question: How do I rank product videos on YouTube and get traffic?
  • [15:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS577.mp3
Category:general -- posted at: 4:30am EST

What does it really take to find that right market to build your ecommerce brand around? Do you have to search high and low? Do you have to turn over every rock to find the perfect product? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Louie, an ecommerce seller like you! In their conversation, Louie opens up about how he found his niche market, what the process was like getting his business off the ground, how he’s been able to engage his audience, plus helpful tips from Scott and much more! Don’t miss a minute of this fascinating episode highlighting Louie’s story!

Finding a brand you are passionate about.

Everyone wants to get paid to do what they love but few get to! Are you among the few? What can you do to bring your work and your passion into alignment? Louie was wondering the same thing when inspiration struck and he decided to take his love of bass fishing and see if he could build an ecommerce business around it. Everything got started when Louie’s friend, Bill told he wanted to find a way to market and sell his handmade fishing lures. With a background in IT, Louie knew that he could make this dream a reality! Together, Louie and Bill have built a solid ecommerce business around one of their biggest passions, bass fishing. To hear more about their story, make sure to catch this engaging episode of The Amazing Seller!

Make sure you are engaging your audience regularly!

Did you know that one of the primary areas that ecommerce sellers often neglect is engaging with their audience? It’s true! At first, a lot of time and energy goes into building a list and driving traffic but before long, many sellers taper off their audience engagement efforts. Don’t let this happen to your ecommerce business! Remember, your audience is a valuable asset that you need to keep hot! It really doesn’t take much effort to do this and the benefits are well worth it. Think of all the ways you can re-engage with people you’ve already sold a product to, you could sell them the same product again as a gift for one someone in their family or you could sell them products that support what you've already sold them. Learn more from Scott about audience engagement by listening to this episode of The Amazing Seller!

Look for ways to expand your reach & diversify your revenue.

How many ways can you think to build out your brand and expand your business revenue? Does it all come down to the product you have listed on Amazon or do you have multiple methods engaged? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers understand the value of diversifying your channels and income opportunities. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through several options for Louie and sellers like you who want to put your business in the best position for long-term success. If you are ready to put in the work, this episode is for you! Don’t miss it!

Find your next step and work it!

Let’s face it, it’s really easy to get knocked off course and get distracted. There are so many things you could be doing with your ecommerce business that you can quickly become overwhelmed and get nothing done! Here’s what you need to do, focus on one thing, one step in the process and knock it out of the park. From there you can move on to the next aspect and so on. Make a roadmap if you need to but stay focused on just one step so you don’t get pulled in a thousand different directions! To hear more insights from Scott about staying on target, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Louie joins the podcast to talk about his ecommerce business.
  • [6:10] How did Louie get involved with bass fishing and making his own lures?
  • [9:20] Taking the business online.
  • [15:00] How has Louie engaged his audience?
  • [17:45] Scott gives some tips for Louie to engage his audience.
  • [24:45] How utilizing testimonials can be helpful.
  • [30:00] Exploring other ways to expand your brand and bring in revenue.
  • [35:10] What are the future plans for Louie’s business?
  • [41:00] Capitalizing on an opportunity.
  • [43:30] Scott gives some feedback on Louie’s product listing.
  • [49:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS576.mp3
Category:general -- posted at: 4:30am EST

How do you know you are on the right track with your ecommerce business? What will it take to get outside of your own head and see things from a different perspective? On this episode of The Amazing Seller, you’ll hear from Scott, Joel, and Angel as they sit down to give a quick update on the recent TAS Inner Circle meeting. In their conversation, they all discuss their takeaways, why it’s important to know what you want out of your business, the value of securing repeat customers, why it’s important to keep your organization as efficient as possible, and so much more! Don’t miss a minute of this engaging episode!

Don’t make things more complicated than they need to be!

Let’s face it, people tend to make things more complicated than they need to, yes, even ecommerce sellers! Don’t fall into that same trap with your business. Instead of making things more complicated for your business, focus on simplification. Just because you can launch product after product doesn’t mean that you should. After all, what good does it do you have a hundred product listings when Amazon rolls out a new requirement that forces you to spend time and energy updating all those listings? Hear more from Scott on this important topic by listening to this episode of The Amazing Seller!

You need a brand people will return to.

What if you could build a brand that didn’t depend on getting new customers to buy your product at critical points in the year? Imagine developing a brand so cohesive that you have a whole suite of products that fit together. You should also be considering how you can retarget customers who purchased from you to buy the product again, this time as a gift! There are so many ways that you can develop and deepen your brand without spinning your wheels by getting new buyers. To hear more about this important aspect of your brand building strategy, make sure to listen to this episode of The Amazing Seller!

Clarity, focus, and accountability.

How do you plan on growing and developing as a leader and learner? Do you have a network of business leaders you can connect with and bounce ideas off of? What will help you improve personally and professionally this year over last year? The truth is, you need a group however big or small to help keep you accountable and focused on what really matters in your business. If you don’t have that community around you, consider making one! Make sure to listen to this episode of The Amazing Seller as Scott and his team expand on the value of community, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Joel’s takeaways from spending time with the TAS Inner Circle group.
  • [7:20] The value of getting clear on what you want out of your business.
  • [9:10] How complexity can put your business at risk.
  • [18:00] Why it’s important to build a brand that people return to.
  • [22:00] Angel shares her takeaways from the TAS Inner Circle group.
  • [24:00] You need clarity, focus, and accountability!
  • [26:20] Closing thoughts from Joel and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS575.mp3
Category:general -- posted at: 4:30am EST

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